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How Atlassian uses Sprout to enhance Social Media ROI

Sprout Social

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 101
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What marketers need to know about managing social media through an economic downturn

Sprout Social

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015.

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Post Performance Report: Brands transforming social customer care

Sprout Social

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. But so is transparency.

Report 66
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How To Lead A Successful Marketing Team

Rebekah Radice

Leading a high-performance marketing team is harder than ever. But there’s also never been a more dynamic and exciting time to lead a marketing team. How To Lead A Successful Marketing Team. A couple of years ago, I had the chance to meet fellow speaker, Kim Scott at Hubspot’s massive Inbound Marketing event.

Team 99
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11 Facebook Principles That Will Improve Your Marketing

Rebekah Radice

Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. This means incorporating a Facebook marketing strategy is critical. 11 Facebook Principles That Will Improve Your Marketing. Eat Your Own Dog Food.

Facebook 116
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11 Facebook Principles That Will Improve Your Marketing

Rebekah Radice

Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. This means incorporating a Facebook marketing strategy is critical. 11 Facebook Principles That Will Improve Your Marketing. Eat Your Own Dog Food.

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Grow Your Wiki

Buzz Marketing for Technology

conversation. social media. Luis Suarez outlines the advantages for companies that encourage social media use at work - a more responsive organization, better able to engage millenial generation knowledge workers, and involve experienced workers who hold a wealth of knowledge. 21 days of wiki adoption. advertising.

Wiki 223