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How Atlassian uses Sprout to enhance Social Media ROI

Sprout Social

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. Atlassian started using Sprout Listening in 2019.

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How Social Listening Paves the Way for a Winning Social Strategy

Oktopost

Want to hear more from renowned B2B marketing leaders? Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points. She reveals how a deep dive into social listening paved the way for her organizations marketing milestones and successes.

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Post Performance Report: Brands transforming social customer care

Sprout Social

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. We tapped Carilu Dietrich to find out.

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11 Facebook Principles That Will Improve Your Marketing

Rebekah Radice

This means incorporating a Facebook marketing strategy is critical. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach. Atlassian , makers of JIRA (a tool we use daily) and HipChat, nailed this idea.

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11 Facebook Principles That Will Improve Your Marketing

Rebekah Radice

This means incorporating a Facebook marketing strategy is critical. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach. Atlassian , makers of JIRA (a tool we use daily) and HipChat, nailed this idea.

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Employee engagement: how to keep workers engaged in a meaningful way

Sprout Social

Brand values and culture matter. Incorporate your employees as part of your marketing strategy (think: employee spotlight posts). As noted by research from Atlassian , encouraging teamwork results in more productivity and better ideas on behalf of employees. Online engagement. Rotate who takes the reins in your team meetings.