Direct Marketing Observations
OCTOBER 15, 2010
Think of Wal Mart or Astroturfing. They will blur the lines so much-you won’t know where the value lies. We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Know the difference between “real&# UGC and professional content.
Almost Savvy
SEPTEMBER 17, 2009
ORM and the Dark Side: Astroturfing, Flogging and the Viral Marketing Campaign that never was Reply Irene Koehler says: September 18, 2009 at 3:32 pm You’re absolutely right. I think in the years to come we are going to witness many more amusing interactions of the kind depicted here. Oscar Del Santo´s last blog.
Bare Feet Studios
JULY 8, 2009
See “Astroturfing&# above for more. Hat tip to Dave in the comments for this one.) Hat tip to Dave in the comments for this one.) Here’s a good example of a PR professional (Todd Defren) who discloses when he is Twittering on behalf of a client. Sock Puppets - See the discussion above re: aliases or personas.
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