Direct Marketing Observations

OCTOBER 15, 2010

We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Think of Wal Mart or Astroturfing. But as an organization, agency or marketer trying to make heads or tails over what might happen-this is as good a snapshot as any to start from.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Convince & Convert

DECEMBER 16, 2010

That’s far too much responsibility to place on the shoulders of one strata of an organization. To move as fast as you’ll need to, you must develop a healthy, real-time culture that pervades all corners of your organization. As scale increases culture becomes harder to disseminate throughout an organization. Reward Systems.

Astroturfing 128

Astroturfing System Organization Team 128

Almost Savvy

SEPTEMBER 17, 2009

ORM and the Dark Side: Astroturfing, Flogging and the Viral Marketing Campaign that never was Reply Irene Koehler says: September 18, 2009 at 3:32 pm You’re absolutely right. I think in the years to come we are going to witness many more amusing interactions of the kind depicted here. Oscar Del Santo´s last blog.

Social Networking 191

Social Networking Astroturfing Lijit LinkedIn 191

Socialized

NOVEMBER 26, 2009

A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes. It took a lot of hacking and ingenuity to make these a reality since most consumer platforms lagged (but not by much) in features (think video finally coming to the iPhone) required for AR.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Bare Feet Studios

JULY 8, 2009

See “Astroturfing&# above for more. Here’s a good example of a PR professional (Todd Defren) who discloses when he is Twittering on behalf of a client. Shills are often employed by confidence artists. The term plant is also used. Hat tip to Dave in the comments for this one.)

Social Media 80

Social Media Astroturfing Wikipedia Upcoming 80