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5 Attributes of a Healthy, Real-Time Culture

Convince & Convert

Their energy drink, Whoopass , has a bottle design created entirely by employees, not by professional package designers or promotions experts. Sadly, Astroturf didn’t.). At Jones, everyone’s ideas are embraced, which reflects their funky, eclectic cult of personality, something that’s always been core to their brand. Reward Systems.

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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

See “Astroturfing&# above for more. Here’s a good example of a PR professional (Todd Defren) who discloses when he is Twittering on behalf of a client. Shills are often employed by confidence artists. The term plant is also used. Hat tip to Dave in the comments for this one.)