Direct Marketing Observations

OCTOBER 15, 2010

With that being said, here are 7 “things” you should be aware of as we go forward in this digital world that can carry you and your company towards Web 3.0. Think of Wal Mart or Astroturfing. Companies are mining the social web to build dossiers on you. It’s permeating every part of our daily lives.

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Astroturfing UGC Tips Mobile 204

Buffer Social

JULY 26, 2023

We've always been a company unafraid to experiment with different work styles. How we set up Build Week this year Two weeks before Build Week, Bufferoos across the company submitted their ideas for Build Week projects. It’s Buffer’s annual Build Week. Why did we do this? Available here.

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Project Astroturfing Team Communities 74

Socialized

NOVEMBER 26, 2009

These companies could end up being acquired. Certainly all of these companies are active in the Web 2.0 The EU Unfair Business Practices Directive technically banned astroturfing (the practice of company or paid third-party representatives posing as consumers and leaving positive comments on a blog or forum) some time ago.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Convince & Convert

DECEMBER 16, 2010

McMurry , a fast-growing custom publishing and advertising company in Phoenix with 165 employees, has a fantastic, effective mechanism for ensuring that its cultural principles are shared and understood in every corner of the organization. Employees of Jones Soda , a 100-person soft drink company in Seattle, are known as “Jonesers.”

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Astroturfing System Organization Team 128

Bare Feet Studios

JULY 8, 2009

See “Astroturfing&# above for more. Sock Puppets are the paid marketers who pose as community members to create content on behalf of a client or their own company. By examining data including IP addresses, you can see if companies are the primary (self-interested?) Hat tip to Dave in the comments for this one.)

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Social Media Astroturfing Wikipedia Upcoming 80