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5 Ways Retail Brands Can Win on Social in 2019

Likeable

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Video generates more comments and shares than other content types, and has been shown to elicit a stronger emotional response than images on mobile.

Retail 87
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The Real Retail Apocalypse (It's Not What You Think)

Twist Image

Much has been written about the demise of retail. You will find a lot of articles with super-scary headlines ( The retail apocalypse has officially descended on America , Is American Retail at a Historic Tipping Point? A lack of interest in traditionally strong retail brands? Will there be an Airbnb for retail?

Retail 61
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The Mobile Commerce Chicken And Egg Conundrum

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For years, I've been on a "mobile-first" rant. In short: your mobile experience should be better than your desktop experience (think about Instagram , Snapchat , Tinder , Uber and beyond). It also means that your mobile experience should not be a less-than experience from your desktop. The argument against mobile-first.

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10 Great Social Commerce Examples to Get Inspired

Social Media Strategies Summit

The product drop feature really speaks to our merchandising strategy,” explains Caroline Gogolak , VP of retail at SoulCycle. “We Mobile users can activate the AR view using a QR code included within the brand’s marketing materials, or via a dedicated link that Bollé shared on Instagram. We are a very fast-moving business.

Examples 223
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Social commerce: How it works and why you should care in 2021

Sprout Social

In this article, we give you a detailed breakdown of social commerce: what it is, how it works and most importantly, how it could work for your business. In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic.

Retail 138
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Digital Signages as a Tool of Omni-Channel Marketing

Social Media Marketing

Retailers feel constrained to expand the boundaries of traditional interaction with customers. Millennial change the system using their mobile devices for searching for more profitable proposals, communication with brand, purchase and products discussion. It is a logical continuation of online in an offline environment.

Tools 99
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Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. And mobile, which can seem like an entirely different universe, looms ever larger. Data is crucial to online retail. If the $42.3 But online is a big place. One word: data.

Retail 202