ProBlogger

MAY 10, 2012

This guest post is by Mitt Ray of The White Paper Blog. With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. If you’re keen on learning how to write effective white papers and then use them to promote your blog, then you have to read this post!

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How To Tips Products List 39

Sherrilynne Starkie

OCTOBER 25, 2012

It’s proof that smart social media marketing can deliver a significant, lasting and measurable increase in customer engagement and transactions. Related articles. Related posts: Facebook advertising facts. Social media in call centres. Wikipedia rules the waves. Click here to start to receive my newsletter. ROI in social media.

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Study Social Media Wikipedia ROI 377

Mindjumpers

AUGUST 3, 2011

Tweet Yesterday, ReadWriteWeb published a sponsored article regarding 9 useful social marketing insights for CMOs, which is written by Awareness ‘ Vice President of Marketing & Sales, Mike Lewis. > Click here to read the full article on ReadWriteWeb. How to Get Your Fans to Engage in Contests.

Marketing 170

Marketing Social Media Questions Research 170

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets.

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Content Brands Findability Marketing 124

Sherrilynne Starkie

MARCH 28, 2012

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Email marketing goes social. Related articles. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. VISIT MY FACEBOOK PAGE.

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Blogger Survey Newsletter Features 343

Keyhole.co

OCTOBER 16, 2023

In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. One of the most lucrative and rewarding ways to do so (and to be fair, one of the most competitive) is to launch a social media marketing agency. What is a social media marketing agency?

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Social Media Marketing How To Cost 52

Firebelly

AUGUST 23, 2012

Content marketing is about more than just blogging. Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it.

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Picasa Content Vimeo Tourism 177

Webbiquity SMM

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Can you come up with a better Inbound Marketing Haiku ?). ” isn’t going to happen without a comprehensive and coordinated internet marketing strategy.

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Engineering Social Media Hubspot Marketing 137

Buzz Marketing for Technology

MARCH 9, 2010

According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers.

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B2B Social Media Marketing Survey 198

Absolute PA

AUGUST 12, 2010

One of the best ways to increase your website traffic and boost your credibility is through internet article marketing. These days, having a website or blog is probably your most important marketing tool but that doesn’t mean the right people will see it. Sounds great but how do they know it’s my article?

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Directory Marketing Resources Publishing 45

Small Business Mavericks

OCTOBER 30, 2015

Keep in mind that long-form content is not the only way to approach content marketing. But here are the ways you can use long-form content to supplement what you are doing with short articles: Blog posts – Anything over 2,000 words is considered long-form in blogging. If you can write, you can sell your articles to magazines.

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Content Newsletter Publishing Blogger 70

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Yes, I know… smart and savvy marketers have been doing this for decades. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . Don't you fear. Do I have your interest yet?

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Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Yes, I know… smart and savvy marketers have been doing this for decades. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar . Don't you fear. Do I have your interest yet?

Template 78

Template Templates Social Media Content 78

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

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Conversation Template Templates Marketing 78

Mindjumpers

JANUARY 10, 2012

Our data sources for this article were Xposure and Nielson. 2012 Social Marketing & New Media Predictions [White Paper]. But before starting this, it is always good to look back at how 2011 has been for our different sites and then go on to predict how it would be in future. UK Facebook statistics.

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Social Media Statistics MySpace Tumblr 273

Firebelly

AUGUST 28, 2012

With the Google Panda and Google Penguin updates, content marketing just got harder for everyone else. ” This is the poorly-written crap that’s thrown together with an article spinner and an infinite number of monkeys, trying to trick search engines into ranking their stuff higher than it should have been.

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Creative Commons Flickr Google SEO 184

Hootsuite

JULY 12, 2022

Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Every marketer knows what Brand (with a capital B) is, but the term is tough to explain. And trust your judgment as a social marketer. hot dog combo. Experiment with language.

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Brands HootSuite Module Meme 114

Writtent Blog

JUNE 21, 2013

Another marketing week is over, and today we are going to learn how to use other companies for our content marketing advantage! Besides, you will find 34 valuable content marketing reports along with the ways to turn one blog post idea into a hundred posts. How Co-Marketing Can Expand Your Reach. Image credit: Not in HD.

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Comments Influencer Marketing Statistics 76

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

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Hitwise Content Blogger Consultant 117

Webbiquity SMM

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. A news release may be designed to get media coverage, but it can also create valuable backlinks for SEO.

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Tips B2B Journal SEO 202

Buzz Marketing for Technology

JANUARY 14, 2010

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! And I couldn’t help but agree.

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Brands Social Capital Hubspot StumbleUpon 213

Absolute PA

FEBRUARY 28, 2014

You can upload any document that would normally be used in your offline marketing, such as portfolios, brochures, white papers and articles too. Because sharing your knowledge and expertise is fundamental to marketing yourself online. I bet there are TONS of offline marketing materials that can be put to use.

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Marketing Small Business URL Analytics 88

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? Visual Marketing Magic. Image via Microsoft Stories. Image via MailChimp.

B2B 60

B2B Marketing Microsoft Hubspot 60

Waxing UnLyrical

APRIL 3, 2015

Lukas Treu : White papers. Debra Bethard-Caplick : Marketing claiming that PR is a tool/subset/specialization of marketing. Lukas Treu (also again): Trade media relations/bylined articles. My community came up with some good ones. Here they are, all 18 of them. Matt LaCasse : Old School metrics.

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Press Release Consultant Metrics Communities 100

Mindjumpers

MAY 15, 2012

Especially the articles of Jeremiah Owyang and Raj De Datta. Breaking down BDAs’ structure to us, Raj De Datta’s article explains: “ Every user that joins LinkedIn adds a signal to the LinkedIn BDA stack, enabling the recruiter to harness all their millions of profiles, not just their individual silos.

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Data Software Applications Compete 262

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. It’s the perfect article to show up for this search result.

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B2B SEO Travel Hubspot 123

Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). Image source: Marketing Profs.

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Trends Content Marketing Curation 95

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. I recently conducted a competitive analysis on behalf of a client looking at 10 companies in the IT management software market.

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Social Media B2B Hubspot Exercises 176

Small Business Mavericks

OCTOBER 8, 2011

It’s clearly the best value for the money in the tablet PC market. You can write an article in one hour and publish it to the Kindle in ten minutes without needing an ISBN. E-book marketing has always been good, but it just got better – thanks to the Amazon Kindle Fire. Why is that important?

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iPad Small Business Price Apple 93

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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Social Media B2B Marketing SEO 245

Small Business Mavericks

NOVEMBER 30, 2015

In a sense, all marketing is generating leads. Here are 5 ways to generate new leads for your business online: Social media – Social media marketing is a broad concept. Here are 5 ways to generate new leads for your business online: Social media – Social media marketing is a broad concept.

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Case Study SEO Engineering Advertising 70

Buzz Marketing for Technology

JUNE 27, 2008

d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. The original article is here: Information Overload - Problem or Opportunity? "We Dave Irwin said: Thanks for this very practical article. Matthew Cornell said: Wonderful article. Articles and Reports.

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Web 2.0 Movable Type Collaboration Journal 244

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Obviously for email marketing to be effective, you’ve got to possess a list, right? Use an Email Marketing Service Provider. Be sure to include a sign up link in these articles.

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List Organization Tips Newsletter 257

Sprout Social

MAY 18, 2016

If you work in a fairly niche or new industry then a big portion of your time should be spent educating your market on the problem your product aims to solve, because they won’t always know that they have one. Show Your Product Market Fit. For example, let’s take a look at an article we have on our blog.

Strategy 82

Strategy Marketing Report Resources 82

Oktopost

OCTOBER 10, 2022

In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond. In short, brand visibility refers to how much your brand is seen on different marketing channels. Social listening is a powerful tactic for today’s digital marketers.

Brands 75

Brands B2B SEO Influencer 75

Convince & Convert

MAY 20, 2014

Image via BigStockPhoto.com C-suite executives are a coveted audience for any content marketer. This group has proven to be a somewhat elusive target for marketers, with a unique set of challenges, constraints, and considerations you’re not likely to encounter in your broader content marketing segments. Want to know a secret?

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Engagement Content Klout Widget 144

Convince & Convert

DECEMBER 18, 2013

That means that digital marketers now have a number of powerful new options to consider when forming their budgets. Maybe you want to tweet fun trivia related to your product to users who read articles? Ben Plomion is VP of Marketing at Chango , where he heads up marketing and communications. Ben is based in NYC.

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Twitter Handbook Yahoo Advertising 132