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Fireworks Factory: a new concept marketing conference

Sherrilynne Starkie

The intimate venue, Galiano Inn and Spa, and the small group of senior marketing professionals provided an opportunity to really get to know people through thoughtful discussions of our own experiences, both the wins and the epic fails. Thanks to Darren Barefoot , one of the conference organizers, for this Storify summary of the event.

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Content Curation Tools: A Curated List of Content Curation Tools

Razor Social

The following chart is taken from a survey conducted by Curata (content curation and content marketing platform), showing how businesses share curated content with their customers and prospects. Storify – Create or find stories. Imagine that you missed a really great conference but you heard that someone ‘storified’ it.

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21 Content Marketing Tools to Use in 2014

Writtent Blog

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Image credit: evernote.

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Monday Roundup: A Goodie Bag of #measurePR

Waxing UnLyrical

So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. Why: If you prefer to view the entire transcript visually from December 3rd, Sandra Fernandez created a lovely Storify of the chat. Here you go. Tweets from #measurepr with @shonali and @sallyfalkow.

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Six Links Worthy Of Your Attention #65

Twist Image

This brief video (and the accompanying article ) show just how far some people are stretching the definition of 'self-reliance.'" Jeff Jarvis Remembers 911 On Twitter - Storify. It's the best use of Storify I've seen yet, and it demonstrates just how much of media has changed in ten years. " (Alistair for Hugh).

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How to Create Living Content to Boost Brand Reputation and Visibility

Convince & Convert

Over the last ten years, new content types have arisen and lots of great tools have sprung up for creating and marketing content. The kind of win-win marketing content that provides real value to readers, and promotes you and your business at the same time. As marketers, we want our content to have the longest shelf-life possible.

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How To Use Agorapulse To Promote Your Next Event

agora pulse

You need to be keep marketing, capitalizing on the warm after event glow. I spoke to Beatrice Whelan, author of “Trending: The Complete Guide To Social Media for Events” She describes the three stages of event marketing as: Before, during and after. Your event marketing doesn’t stop here. Before the event.