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Health Care Needs Digital Marketing

Small Business Mavericks

Digital marketing allows healthcare organizations to meet the consumers where they are, targeting patients at their specific moment of need based upon their specific condition.” HealthLeaders Media’s Marianne Aiello recently took a look at how the Mayo Clinic’s Digital Marketing Strategy Drives Engagement.

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HIPAA and Social Media: 5 Tips to Stay Compliant

Hootsuite

It is an overarching piece of legislation relating to health information in the United States. In this article, we explain what HIPAA says about social media, go over common HIPAA violations, and share tips for building a HIPAA-compliant social media strategy. Remain professional. That means your whole team, not just your social team.

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Branding You: using social media to find a job

Sherrilynne Starkie

I used my own experiences as a case study (including confessing my Coronation Street addiction) and shared a poll of Ottawa PR Facebookers I had recently done to find out which social networks are important for job search in this market. Related posts: Social media in health care. Related articles.

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Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

Here are three social media obstacles health care providers face and the underlying opportunities each present. Obstacle: Understandably, many health care professionals may avoid using social media for fear of violating regulations like HIPPA. News Health article. Benefits v. Her ultimate weakness is cheese.

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Social Media: The Key to Transforming Doctor-Patient Communication [Redux]

Waxing UnLyrical

and will be particularly interesting to you if you work at the intersection of health care and social media. Here are three social media obstacles health care providers face and the underlying opportunities each present. News Health article. This originally ran on Nov. Benefits v.

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Does Customer Service Know What Marketing Is Doing?

Small Business Mavericks

In a nutshell, the article looks at how a siloed organizational approach can keep us from seeing the customer’s overall experience with our business because there isn’t a unified interaction. In another example, does your customer service department know what marketing is doing?

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I Am Terrific! A Lesson in StoryBranding

Dave Fleet

If you’ve gotten past the title of this article (and many don’t) you’re obviously intrigued. I thought all along that this health care center that I come to for the sake of staying alive was just mediocre. Note: I don’t run many guest posts here, but I found the piece below really interesting.