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The Oscars: content marketing success

Sherrilynne Starkie

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. Les Miserables” had the most Likes of this year’s top films.

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7 steps to a successful social media video marketing strategy

Sprout Social

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Be adaptable and open to change. Become a better writer.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

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How to recruit more talent for your social video content

Sprout Social

In this article, we’re going to dive into how you can get others involved in social video, and why it matters. In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. As long as someone has a phone (and interest), they can film. The best part?

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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. Short-form video is a content format, usually filmed vertically and no longer 60 seconds (although this is up for debate). What is short-form video content?

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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

But what does engaging storytelling in marketing look like? Gucci x The North Face Go Beyond Traditional Influencer Marketing. Until relatively recently, most influencer marketing has fallen into the category of impossibly good-looking people looking bored in expensive destinations. But your audience isn’t naive. Image source.

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