Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. In this article, we shed light on why time is of the essence for establishing a well-defined internal AI usage framework and the important elements leaders should factor into it. Technology, like art, stirs emotions and sparks ideas and discussions.

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Policies Marketing How To Guidelines 109

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

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Metrics Influencer Marketing Survey 100

Koka Sexton

NOVEMBER 9, 2022

Demand generation is a marketing strategy that helps companies to generate awareness, interest, and sales leads. Demand generation is an essential part of any business’s marketing strategy. Demand generation is a marketing function that focuses on building awareness, interest and desire for a product or service. A/B testing.

Marketing 92

Marketing Tourism Loyalty Organization 92

Socialized

JANUARY 30, 2019

Affiliate marketing is an excellent source of online revenue. It’s a process through which marketers promote other people’s services or products and earn a commission whenever there’s a sale completed. For that reason, affiliate marketing needs a more hands-on approach to compel readers to act. Understand Your Audience.

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Affiliate marketing Tips Marketing Fashion 100

Sprout Social

NOVEMBER 12, 2023

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. Influencer marketing campaigns are common brand collaborations. For example, e.l.f.

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Collaboration Brands Fashion Sports 112

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

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Case Study Marketing Directory Retail 114

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? And it will better target your marketing efforts.

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Strategy Facebook Marketing FAQ 118

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

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Marketing Class Skills Trends 142

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem. The noise can quickly overwhelm you.

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Strategy Twitter Tips Marketing 52

Social Media Strategies Summit

JULY 19, 2023

Pepsi’s senior director of global marketing, Gustavo Reyna, said the brand has seen such challenges become a “big thing” on TikTok and described them as “a completely new way of encouraging fans to showcase their talent.” These typically show what happens off-stage at big fashion events or how the brand produces eye-catching campaigns.

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Brands Energy Sports Fashion 130

Sprout Social

DECEMBER 14, 2022

In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Top brands use these technologies to carry out phygital marketing. Phygital marketing combines digital and physical tactics to curate unique experiences for consumers.

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Industry Examples Real Estate Brands 111

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

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Influencer Marketing Survey Campaign 112

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

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Statistics Social Media Video Marketing 142

Small Business Mavericks

MARCH 27, 2011

» Here’s A Unique Thought On Article Writing I don’t read Michael Martinez much, but I trust that he knows what he’s talking about. Such was the case recently when I read his thoughts on how to get quality articles for your website. That’s the best article marketing you’ll ever get.

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Case Study Press Release Small Business Adwords 98

Social Media Strategies Summit

APRIL 8, 2021

The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. But if you’re going to use Reels in your Instagram marketing strategy, your content needs to look on point. 3 Ways to Use Reels in Your Instagram Marketing Strategy.

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Instagram Brands Real Estate Remix 234

Keyhole.co

MARCH 28, 2023

Influencer marketing is that new kid on the block who has become extremely popular and for all the right reasons. With content marketing as its father and social media marketing as its mother, influencer marketing turns out to be a game-changer. Source Let’s define what this marketing phenomenon means, shall we?

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Influencer Strategy Marketing Collaboration 52

agora pulse

JULY 22, 2020

A live collaboration can add something different to your usual marketing mix. In this article, I’ve rounded up my marketing agency’s favorite examples of Instagram live collaborations. Shared marketing goals. If you need help focusing on your goal, download this free goal planner for social media marketing. (It’s

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Collaboration Examples Instagram Tips 140

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

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Metrics Marketing Class ROI 195

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

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Video Social Media Strategy Film 144

Razor Social

OCTOBER 5, 2017

Mind Mapping for Marketing, useful or not? Marketing is also very much about process. In this article, we take a look at a cool tool called MindManager to show you how you can use mind-mapping techniques to help progress and organize your marketing campaigns. Email marketing outreach. How does MindManager work?

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Marketing Fashion Training Process 108

Social Media Strategies Summit

MARCH 11, 2021

It’s basically mandated that any article about it has to use words like “buzzy” and reference its myriad of A-list users, from Elon Musk to Oprah Winfrey. With that in mind, here’s how you can start leveraging Clubhouse’s rapidly growing platform for your own marketing. Identify New Marketing Ideas. What Exactly Is Clubhouse?

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Brands Conference Hosting Conversation 228

Buzz Marketing for Technology

NOVEMBER 21, 2012

Business and consumer brands have traditionally approached marketing from two totally different vantage points. While there are always going to be distinct differences between b2b and b2c marketing practices, B2B websites must make some B2C-inspired adjustments to keep up with savvy consumers. 2) Start testing, seriously.

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B2B Marketing Case Study Buy 252

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

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Examples Campaign Tips UGC 142

Likeable

SEPTEMBER 17, 2019

And it’s likely a good idea, considering that the influencer marketing industry is booming and it’s poised to reach between $5 billion and $10 billion by 2022. Instagram is fantastic for travel, fashion, and beauty. This goes for both influencers and marketing professionals. Which have seen the least success?

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Influencer Marketing CPM Fashion 81

Keyhole.co

MAY 12, 2023

For example, if you have a clothing store and you notice that your biggest competitor is using the keyword “affordable fashion”, decide to use that keyword too to try and attract some of their customers. Social media marketing Get more out of your social media campaigns to promote your brand.

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Tools Strategy Marketing Analysis 52

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. anyone who doesn’t work for a retail or fashion brand). anyone who doesn’t work for a retail or fashion brand). Let’s get into it!

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Influencer Travel Retail UGC 130

Buffer Social

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. According to Mapp Digital’s email marketing report from 2016,   40.7 Send us a DM or Tweet and let us know!

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Small Business Newsletter Marketing Survey 94

Buffer Social

JANUARY 23, 2023

Choosing to prioritize the right social networks for your goals Jack Appleby is a social strategist, writer, and marketer who has developed his own personal brand through his Twitter account specifically. I thiiiink I'll likely do more of that on TikTok, then keep my Twitter to Marketing.

Small Business 113

Small Business Social Media Strategy Authentication 113

Danny WhatMough

MAY 15, 2015

IBM announces marketing deal with Facebook. Facebook announces Instant Articles. Net A Porter launches a new fashion social network. Foursquare targets businesses with location cloud. Snapchat allows you to send Discover clips to friends. Linkedin adds Analytics to its publishing platform. Image credit.

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Foursquare Fashion Curation Analytics 40

The Realtime Report

DECEMBER 7, 2018

Best Marketing Lessons My Bosses Taught Me. I am hesitant to admit this, but I have never taken a formal marketing class. That’s kinda awkward given the title of this article – I know. The Takeaway: Being a brain surgeon, an ice cream scooper, or a marketing professional requires the same amount of dedication and focus.

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Marketing Software Class Fashion 79

Hootsuite

JULY 21, 2021

Influencers can help you to reach a wider audience than if you were only marketing your business on your own. This article will teach you how to find the right influencer for your business’ needs on Instagram specifically: whether it be a one-time campaign or someone who can represent your brand on a regular basis. Get Started.

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Influencer Instagram How To Fashion 135

Ignite Social Media

AUGUST 1, 2023

Launched only three weeks ago , Threads has been a topic of intrigue in the social media marketing community, with brands curious about its potential. ARTICLE CONTINUES BELOW THE FORM* To receive a complete copy of the findings of our Threads Study, please complete the form below. The study will be emailed to you immediately.

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Study Brands Patterns Sports 78

Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. In this article, we’ll define what surprise and delight means, along with some ideas to get you inspired. Surprise and delight marketing in practice can take various forms. The Bushwick Birkin.

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Brands Fashion Eventful Hosting 99

Mindjumpers

AUGUST 31, 2010

» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? Suddenly you grasp where to spend your marketing time and money.

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Tools Marketing Nielsen Social CRM 210

Social Media Strategies Summit

JANUARY 5, 2022

This article will break down how to use Instagram for your small business in 2022 and beyond. When done right, Instagram marketing can benefit your small business in several ways. Many marketers make the mistake of jumping straight to the content creation process. While this may seem overwhelming—it’s worth it.

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Small Business Instagram Platform How To 204

Buffer Social

JULY 3, 2023

In this article, Ashlyn shares advice for tapping into the growth potential of TikTok from Fashivly’s journey on the platform. In practice, take Fashivly – most of their content stems from a desire to help people understand fashion in a fun, engaging, and accessible way. It's the value you deliver to your audience.

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Brands Fashion How To Authentication 86

Unmetric

AUGUST 2, 2019

Instagram has proven to be a great platform for brands to market their products. In fact, 60% of the world’s top brands use this photo/video sharing network for marketing, so it’s little wonder brands are doing everything they can to grow their audience. Fashion dominates Instagram. First thing’s first.

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Instagram Brands Fashion Sports 155