Koka Sexton

NOVEMBER 4, 2023

10 Content Marketing Hacks That Will Explode Your Reach Content marketing is an ever-evolving industry, and now more than ever, it is becoming a strategic and important part of any B2B organization’s marketing mix. Are you looking for innovative tactics to grow your content marketing reach?

Content 52

Content Marketing B2B Study 52

Jon Loomer

JULY 26, 2021

Well, Facebook appears to have made a change here — at least a change that is reflected in their own documentation. Let’s take a closer look at the 72-hour pause, how documentation reads now, and how to address this going forward. The Update to Facebook Documentation. The 72-Hour Pause. No one wanted a 72-hour pause.

Aggregator 207

Aggregator Facebook Eventful Advertising 207

Kikolani

OCTOBER 4, 2016

A lot of businesses fail to understand the importance of having a sound marketing strategy. These companies haven’t realized the value of having a marketing strategy to lead them forward. They rely on a combination of hard work and dedication (without marketing strategies) to reach their goals.

Strategy 156

Strategy Tips Marketing Resources 156

The Realtime Report

JUNE 4, 2019

Hotel Marketing Tips You Simply Can’t Ignore. As businesses across the globe start to recognize the importance of social media marketing in order to help their business find more success, the same must be said of hotel businesses looking to spread their brand and promote their business. Run Targeted Marketing Promotions.

Hotels 161

Hotels Tips Marketing Affiliate marketing 161

Hootsuite

MARCH 23, 2023

Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant). Marketers and social media managers AI copywriters can’t create your marketing strategy from scratch, but they can: Suggest KPIs to track, hashtag ideas, and more. Jasper uses a document-style interface.

Tools 135

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Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 85

Brands Sentiment Analysis Marketing 85

Buzz Marketing for Technology

NOVEMBER 16, 2011

Chief Marketing Officers take pride in being the trendsetters around the corporate corral – the arbiters of hip, the sharpest dressers, the consummate gadgeteers. Each year the Marketing team works hard to distill consumer insights into planning documents that will guide its programs in the months ahead. Now that’s cool.

Marketing 194

Marketing Sentiment Analysis Data 194

Buffer Social

JUNE 28, 2023

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work. To date, I’ve run 25 experiments in our Adwords account. Then the cycle starts again!

HootSuite 88

HootSuite Marketing Campaign Adwords 88

Oktopost

NOVEMBER 18, 2021

Shawn Herring, VP Marketing at PandaDoc takes the hot seat. Watch the recording: Want to hear more from renowned marketing leaders? Over the course of his nearly 20 years of experience in marketing, Shawn believes an integrated approach to marketing plays a critical role within the revenue team. Catch all episodes here.

B2B 62

B2B Apple Marketing Startup 62

Dave Fleet

JUNE 20, 2018

Writing a superb article isn’t substantially different to creating a school essay. One point to really contemplate if you’re considering custom article composing is the reality that eventually, the last function is not going to be your own. Don’t overlook, debate article composing isn’t as simple as it looks.

Research 150

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Ignite Social Media

APRIL 17, 2020

As politicians, health experts and business leaders begin to debate how and when to loosen social distancing restrictions, our social media agency has begun to discuss how social media usage and, therefore, social media marketing is likely to look post-COVID-19 when our collective national lockdowns lift. Personal Communication.

Social Media 106

Social Media Marketing Retail Energy 106

Razor Social

OCTOBER 5, 2017

Mind Mapping for Marketing, useful or not? Marketing is also very much about process. In this article, we take a look at a cool tool called MindManager to show you how you can use mind-mapping techniques to help progress and organize your marketing campaigns. Email marketing outreach. How does MindManager work?

Marketing 108

Marketing Fashion Training Process 108

Buffer Social

DECEMBER 7, 2023

One of the posts from my inconsistent days Then, everything shifted when I crossed paths with Mary Imasuen , the Social Media Marketing Lead at a law firm where I interned.   In my case, I found my sweet spot in content marketing, the African startup and VC scene, and career development – the pillars of my content strategy.

Tips 112

Tips Content Startup LinkedIn 112

Rebekah Radice

AUGUST 27, 2016

Wondering what Facebook Instant articles are or why they should matter to your business? billion monthly active users on mobile , they decided to develop “Instant Articles,” allowing brands to publish articles to the app that load with unprecedented speed. Facebook Instant Articles: How to Get Started for Business.

Facebook 60

Facebook RSS API How To 60

Rebekah Radice

DECEMBER 10, 2018

Leading a high-performance marketing team is harder than ever. But there’s also never been a more dynamic and exciting time to lead a marketing team. In this article, you’ll learn everything you need to know to lead a team to greatness. How To Lead A Successful Marketing Team. Move Out of a Manager Mindset.

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Team How To Marketing Atlassian 99

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. In this article, we’ll share more about how TikTok is growing in the UK, how to identify the right influencers for your campaigns and provide suggestions on real UK TikTok influencers you could work with on your next campaign.

Influencer 99

Influencer Brands Fashion Review 99

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. To sit down as a team and put together a “giant document” covering all elements of social media governance. “It’s

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Collaboration How To Education Team 226

Myrland Marketing

FEBRUARY 23, 2023

Your activity section on LinkedIn provides an outstanding glimpse into your personal brand as it shows your comments, posts, articles, newsletters, or what I call your “presence,” meaning how you demonstrate your knowledge and your willingness to interact with others. LinkedIn is responding to that trend. Why Is This Important?

LinkedIn 98

LinkedIn Activities Newsletter Video 98

The Realtime Report

MAY 17, 2021

Submit Your Formation Document. Regardless of whether you want to form an LLC or a corporation, you need to file a formation document. It is called a Certificate of Formation for an LLC, while for a corporation, it is called the Articles of Incorporation.

Insurance 91

Insurance Applications Guidelines Policies 91

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

Statistics 207

Statistics B2B Content Marketing 207

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. In this article we’ll walkthrough: Content themes that have potential for 2021. Inspiration for your social media marketing pitch. What’s the big idea?

Campaign 124

Campaign Social Media Marketing Metrics 124

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. Whether you’re creating a blog or a presentation to prove to your boss just why original articles are the future , you’re in luck. Source: CMI ). Source: eMarketer ).

Content 110

Content B2B Hubspot Marketing 110

agora pulse

SEPTEMBER 23, 2020

A total of 47% of social media marketers say developing social strategies to support overall business goals remains their number one challenge. In this article, I’m looking at how to set smart social media goals that align with your business. Document where you’re at. Document your competitors. Let’s look.

Social Media 144

Social Media ROI Social Media Management URL 144

Buzz Marketing for Technology

MARCH 9, 2010

According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. So here is my take …. Share it on StumbleUpon. Send this page to Print Friendly.

B2B 198

B2B Social Media Marketing Survey 198

Justin Levy

MAY 14, 2014

While I don’t consume every post from the majority of the blogs or podcasts that I subscribe to, there are a handful that I never miss an article or episode from. What area do marketers overlook but could drive the biggest impact for their company? Interview Marketing Productivity Social Media Marketing Fit'

Marketing 219

Marketing iPhone Startup Products 219

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice.

Social Media 103

Social Media Privacy Insurance Guidelines 103

Writtent Blog

MARCH 4, 2014

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Image credit: evernote.

Tools 111

Tools Content Marketing WordPress 111

Razor Social

APRIL 2, 2019

In this article, I’ll review Frase and show how it can be a very useful tool to automatically parse through interesting content online and produce relevant summaries for newsletters, learning, and more. As a marketer, I’m sure you know that this process could be a whole lot faster. We are in a state of content overload.

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Research Tools Content Curation 64

Techipedia: Tamar Weinberg

JANUARY 31, 2012

Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. Second, a bit of disclosure : I work for an interactive agency, one that works primarily with middle market B2B’s in industries like sustainable packaging and mobile credit card processing. Has a documented process.

How To 166

How To Marketing SEO Project 166

Kikolani

OCTOBER 4, 2016

A lot of businesses fail to understand the importance of having a sound marketing strategy. These companies haven’t realized the value of having a marketing strategy to lead them forward. They rely on a combination of hard work and dedication (without marketing strategies) to reach their goals.

Strategy 60

Strategy Tips Marketing Resources 60

Rebekah Radice

JULY 14, 2017

I’ve officially launched my new online course, “ The Smart Guide to Marketing Your Business on Social Media.” Throughout this course, you’re introduced to the building blocks of a solid foundation in social media marketing. The Smart Guide to Marketing Your Business on Social Media. Want to learn more?

Social Media 99

Social Media Marketing Course Social Networking 99

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Why are buyer personas important?

Data 141

Data Social Media Sentiment Team 141

Sprout Social

MARCH 26, 2019

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. This article is meant to be a practical, how-to guide to social listening for social media marketing professionals. Create your next marketing campaign around hydration.

Social Media 103

Social Media Sentiment Marketing Analysis 103

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. This article will dive into all the details about chatbot builders and explore their features. We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections.

Hubspot 66

Hubspot Template Templates API 66

The Realtime Report

JANUARY 14, 2020

Content marketing is a preferred strategy for many entrepreneurs. No matter what size your business is or what niche you’re working in, content marketing is worth considering. With each year, content marketing remains the top strategy to promote an online business. 5 Essential Diagrams to Make the Content Planning Easier.

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Diagrams Content Analysis Hubspot 91

Buffer Social

MAY 4, 2022

Building a blog from scratch takes some work, but this article will help you get set up with the basics, while also providing insight into the various ways other businesses blog. Documenting their journey Blogs offer the perfect medium for customers to catch up with important news and updates from brands.

Small Business 84

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Sprout Social

FEBRUARY 5, 2019

This sort of line has been popular among marketers over the past couple of years. While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. 11 effective chatbot marketing examples. “The bots are coming.”. But is that reality finally coming to fruition? Hello Fresh.

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Examples Strategy Marketing Discount 110