19 Social Media Metrics That Really Matter—And How to Track Them
Hootsuite
OCTOBER 28, 2019
This article identifies the social media metrics that really matter, why they’re important, and how to track them. For the purposes of this article, we’ll segment the funnel into four key customer journey stages: Awareness : these metrics illuminate your current and potential audience. Cost-Per-Click (CPC). Table of contents.
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