Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. 2) Listening and Engagement Tools like Hootsuite, Curata, Sprout Social, Brandwatch. The Reality Of Social Media Budget Planning.

What Factors Cause Bad Buzz and Crises on Social Networks?

Digimind

65% of companies who have experienced a reputation crisis say that social media made their crisis more difficult to manage; however, 55% feel social media aided their recovery. How has social media impacted the spread of bad buzz or crises?

Trending Sources

Top five: social networks are cleaning up their acts

Sherrilynne Starkie

Top five: social networks are cleaning up their acts. In this week's top 5 must-know social media news, we see major social networks rolling out initiatives to protect privacy and increase transparency. Social media platforms are trying to clean up their acts.

5 Helpful Facebook Places for Business Articles

Firebelly

Here are 5 articles to help you understand its relevancy to your business. For companies that have a physical location it makes sense to have a Facebook Place in order to track the people who are stopping by your store, office, or venue.

Is it an ad or an article? Going native!

Sherrilynne Starkie

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. On nearly every publication tested, respondents identified native advertising as an article. .

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Top 10 RazorSocial Articles of 2017

Razor Social

At RazorSocial, that means diving deep into our analytics to see which articles were popular with our readers and why, as well as finding those that underperformed so we can improve them. Here we’ll focus on 10 articles that people viewed and shared the most. social media shares!

Social Networking For a Cause: The Power of Online Communities

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes. Please also use the “share&# button to let your networks know how they can help.

The Misnomer of Social Networking

Ari Herzog

It is a fallacy to suggest social networking is about networking, opines Jeff Hurt. Identity comes first, relationship building second, and networking with the community third. Social networking sites are social identity sites. Musings networking

How to Get Your First 1,000 Followers on Every Major Social Network

Buffer Social

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! . So how do new social media accounts do it?

You have to be in social networks, but what role do they play in marketing strategy?

Audiense

Social networks are constantly evolving. From the very beginning, companies have searched for ways to use social networks as one more sales channel in their marketing strategies. We use social networks to socialize and search engines to find information, buy, etc.

Forget the Social Network, It’s Just Etiquette

Socialized

A piece on Forbes.com titled Are You Practicing Proper Social Networking Etiquette? The article goes on to ask, “(is) it wise to accept a colleague or higher-up as a ‘friend’&# on a social network? While some of these questions have been brought on by new methods of communications, others are just plain common sense, and do not need to be thought of in the context of social networking.

What Is A Social Intranet And Is It Right For My Company?

SocMed Sean

Today’s article is a guest post from Karleen Murphy, A Marketing Assistant with Intranet Connections , a Business Intranet Software provider in Vancouver, British Columbia. One option would simply be to allow these outside social tools into the office to allow for quicker communication.

Google News Now Recrawling Updated Articles

Adam Sherk

Google employee “Inbal” later provided a more specific time window, indicating “the rate at which we recrawl may vary, but we try to go back and check for changes in article content within the first 12 hours after we first find it.”

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The Ideal Image Sizes for Your Social Media Posts: Guidelines for All 6 Major Social Networks

Buffer Social

This post was originally published in 2016 and has been updated with the latest ideal image sizes for the various social media platforms, as of August 2017. You’ve got all the great tools to create engaging images for social media. There’s so much to consider in creating great images for social media —for me, the size and shape tend to get locked in before I even realize what’s happened. Ideal image sizes for social media.

Australia Job: Social Networking Guru

Laurel Papworth

Online Marketing & Social Networking Guru. Build our Social Networks. Contribute to the success of this growing company and work within a friendly and customer focused team. High-level experience with Facebook, Twitter and other social networking media. In this Online Marketing role the duties are varied and will include: Copy Writing & Marketing – multiple websites, articles, PR, email newsletters.

Social Network Identity: Anonymity, Pseudonymity and Accountability -Media140

Laurel Papworth

Newspaper Articles and Accountable Comments. It is worth reviewing Maslow’s Hierarchy of Needs apropos Online Communities : sustainability of identity and safety of the members, are two very missing functions in articles-with-comments sites like news online.

Give Your Social Networks The Spring Cleaning They So Desperately Need

The Social Media Hat

Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Along the same lines, periodically, it's a good idea to take stock of your social profiles and do a little Spring Cleaning of your own. Have this article emailed to you!

Great Example of a Multimedia News Article from ESPN.com

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases.

Article Highlights: Good for Users, Good for Search Engines

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Article Highlights: Good for Users, Good for Search Engines by Adam Sherk on July 28, 2009 Yesterday Steve Rubel pointed out how the article highlights on sites like CNN.com and iMedia Connection are a good time saver for him.

4 Ways To Boost Your Company’s Digital Marketing Strategy

The Realtime Report

4 Ways To Boost Your Company’s Digital Marketing Strategy. In a world where everybody has constant access to their smartphone, it’s vital for marketing professionals and companies to keep up with this rapidly evolving, dynamic industry. 1) A Strong Social Media Presence.

What is Experiential Marketing and How Can B2B Companies Leverage It

Oktopost

As more companies are producing a proliferation of offers and bland advertising messages, people have become more desensitized and cynical about the general mindless consumerism. . How B2B Companies Can Leverage Experiential Marketing.

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How Do I Contact Instagram Support When I Need Help?

SocMed Sean

The simple fact is that big social media companies like Instagram, Facebook, LinkedIn, YouTube and Snapchat just don’t want to be inundated with support requests. If, however, you skipped going through the help articles to try to solve your issue, be sure to do that first.

Indian Companies on Twitter – A Usage Study

The Marketing Blog

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. Iffort Consulting , a NCR based social media consulting firm has researched the Twitter usage by companies in India.

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How many social networks can you handle?

Jeff Esposito

I like to consider myself pretty tech and social media savvy. However, I have recently found myself pondering how many networks I could realistically handle on a personal basis. We’re social beings so adding another network can’t hurt right?

Do you carefully read every article before you re-post/share.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Do you carefully read every article before you re-post/share? Before you re-post or share an article, especially one that talks about YOUR business’ industry, do yourself and your business a favor and please READ THE ENTIRE ARTICLE before you post. eMarketer reports that consumers force retailers to adopt social strategy.

3 Companies Focused on Helping Not Selling

Convince & Convert

This article for me is part sharing what I know about digital marketing tools and part love letter to three companies that really deserve your business. Its no secret that my favorite web company right now is Wistia.

How to Build the Perfect LinkedIn Company Page

Sprout Social

Be honest: when’s the last time you updated your LinkedIn company page? Although the platform may not seem to be scoring as many headlines as Facebook or Instagram, companies can’t afford to sleep on their LinkedIn presence. At a glance, running your LinkedIn company page might seem pretty simple. But growing an engaged following on LinkedIn is apples and oranges compared to any other social network. Creatives and copy for your LinkedIn company page.

Event: Australian Institute of Company Directors AICD social media

Laurel Papworth

I’m heading over to New Zealand from 12th to 15th May 2010 to participate in social media forum at the Australian Institute of Company Directors Annual Conference. 10.00am – 12.00pm FORUM B: The Commercial Benefits of Today’s Social Networking Platforms.

How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years.

How PR and Social Media Can Work Together

Webbiquity SMM

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social media fatigue?

Can We Talk? Why Your Company’s Social Media Needs to Sound Human

Navolutions

Maybe you’re a business owner who wants to give your brand a presence on social media platforms—but odds are you’d prefer not to play the role of reaching out to the masses yourself. If you feel that you’re ready to grant that exalted ‘Social Media Officer’ title to someone, keep in mind that you need to allow them enough independence to do an effective job. These not-so-lofty claims are especially true for social media, where you can hold multiple conversations simultaneously.

Snapchatting loses top banker his job

Sherrilynne Starkie

A week after having a series of snaps reposted to Instagram , Royal Bank of Scotland announced tha t Chairman Rory Cullinan would be leaving the company. A version of this article was originally published on Thornleyfallis.com. Related articles.

You Should Really be Using Instagram Stories in Your Marketing Mix

Waxing UnLyrical

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. This article will focus on outlining the importance of Instagram Stories, how marketers use the feature, and how effective it is for achieving marketing goals.

4 Steps to writing a successful LinkedIn article

Lucy Hall

How to write a successful LinkedIn Article. There are now 347 million active users on the social network, numbers which are too large to just ignore. If you are currently using linkedIn as a marketing and networking tool for your business you’ll have seen many people now publishing long from posts which is LinkedIn’s version of blogging. The social network has now rolled out publishing to everyone. Your company name here' launches new service.

The KISS Method For Determining Social Media ROI

SocMed Sean

Unfortunately, many social media strategists get caught up in the numbers that relate specifically to social media and they forget about the numbers that are meaningful to their business. DON’T try to use Facebook as a company intranet.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? How do the audiences differ across various social networks?

5 Social Networks For Your Small Business To Experiment With

Jeff Esposito

We all know that Facebook and Twitter are the cat’s meow when it comes to social networks. Both networks boast a plethora of users, and most of our customers have an account on one of the two networks. Chances are that you’ve already built out a presence one both of these networks. While there is no question that these networks hold tremendous power, they should not be the end all, be all for your business. If so, Instagram is the network for you.

Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

Webbiquity SMM

However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Through social media platforms , attendees and businesses can share content and experiences from the event. Guest post by Reno Macri.

Social Media Consultants & Companies-The truth can be found in their numbers

Direct Marketing Observations

I read an article in Wired’s Epicenter from a couple of days ago titled- Gaming the System: How Marketers Rig the Social Media Machine and the article caught my eye for a number of reasons. Social Media is equal parts strategy, tactics and tools as it is about labor.