Firebelly

FEBRUARY 24, 2010

35% (173) of the Fortune 500 have active Twitter accounts (a post within the past thirty days); and nearly 50% of the top 100 companies (47) have a Twitter account. The number one ranked company, Exxon Mobil, does not have a Twitter account. This represents a six percent increase over the 2008 study.

Social Media 165

Social Media Twitter Paid Search Study 165

Firebelly

AUGUST 3, 2010

This situation serves as a fantastic call to action for companies who have yet to develop a social media disaster plan. Given the topic, I'm left to wonder if any response would have doused the fire? Posted by: JamesBurnes | August 04, 2010 at 11:43 AM James thank you so much for your comment.

Facebook 216

Facebook Paid Search SMS Syndication 216

Convince & Convert

MARCH 7, 2016

This fraudster’s company used deceptive tactics to affect the search engine rankings of his clients by creating fake reviews, fictitious websites, and manipulating hidden text on websites — without his clients’ knowledge. Two key signs to look out for are article length and keywords. highlight to tweet).

Marketing 60

Marketing Mobile How To SEO 60

Firebelly

DECEMBER 17, 2009

Digitalia | Indianapolis Social Media Marketing « Social Search Statistics from SES Chicago | Main | Firebellys Top 9 Blog Posts of 2009 » December 17, 2009 5 Ways to Fan the Viral Flame In the Igniting Viral Campaigns session at SES Chicago last week, Tessa Wegert, Interactive Media Strategist at Enlighten; Greg Finn, Director of Internet (..)

Paid Search 145

Paid Search SMS Syndication YouTube 145

Small Business Mavericks

JUNE 2, 2014

If It Looks Like Spam… In Larry Kim’s article, “ebay Just Lost 80% of its Organic Rankings” , it’s clear that eBay implemented a strategy that was destined to crater their search rankings from the start. What happened to eBay is no surprise, and they aren’t alone. Moral: don’t be spammy.

Adwords 93

Adwords Paid Search Small Business Google 93

Firebelly

AUGUST 18, 2010

Youll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right. Firebelly Vice President Chantelle Flannery will also be at the conference signing copies of her book Corporate Blogging for Dummies.

Paid Search 135

Paid Search Reputation SMS Conference 135

Firebelly

JULY 22, 2010

In my instance the company's policy, which is special to Firestone and not to the industry as a whole, stood in the way. The company was arrogant -- all but the social media manager who chimed in on my post. Posted by: Tonytellez | July 23, 2010 at 10:15 AM This reminds me of my Firestone story posted on Get Social PR.

Social Media 188

Social Media Paid Search SMS Syndication 188

Danny WhatMough

AUGUST 12, 2013

This morning I shared some thoughts with Econsultancy in response to two articles from Tom Foremski that have been causing ripples across social media over the last few days. PRs have used an array of tactics to achieve this of which the media and organic/paid search are one. Do I think SEO will die? Very likely.

Press Release 85

Press Release SEO Paid Search Reputation 85

Firebelly

MAY 27, 2010

  Specialized computer programs can track everything being said about a company through websites like Twitter and Facebook. Many companies are hiring people specifically to track these comments and respond appropriately.It When companies actually put the effort in to interacting with their audience, definitely.

Paid Search 100

Paid Search SMS Syndication Social Bookmarking 100

Firebelly

JANUARY 7, 2010

Many companies now include Facebook and/or Twitter URLs in their ads, but Temper-Pedics latest Ask Me commercial is the first one that I have seen that tells people to ask their friends on Facebook and Twitter about their product before making a decision to buy. Google knows this and mattress manufacturer Tempur-Pedic, does as well.

Syndication 124

Syndication Paid Search SMS Social Bookmarking 124

Social Media Marketing

AUGUST 11, 2016

Or maybe you have been able to set up your business online, but don’t know how to turn small profit stream into a full-time income that is much more than that offered at companies. Besides, most business owners have a good budget to spend on online marketing, paid searching, branding, etc. Let’s read on to know more.

Travel 60

Travel Affiliate marketing Paid Search Energy 60

Firebelly

FEBRUARY 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read | Main | Teens & Young Adults Prefer Facebook Over Blogs » February 02, 2010 Social Media & The Super Bowl Companies love to entertain us with their 30 second spots during the Super Bowl.

Social Media 100

Social Media Paid Search URL SMS 100

Kikolani

MAY 17, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Search Engines / SEO. The Resources Mashup.

Mashup 134

Mashup Resources Google Domain Name 134

Firebelly

MARCH 11, 2010

An out of theclassroom experience to learn about their thoughts and goals that varied fromrunning their own record labels, music studios, and production companies tobeing a rapper, a performer, or a video game designer. As a rewardfor Duncan, he got to learn about today’s students in a new light.

Conversation 100

Conversation Paid Search SMS Class 100

Firebelly

JANUARY 27, 2010

Digitalia | Indianapolis Social Media Marketing « Youtube Tuesday: Lost Generation | Main | 5 Social Marketing Stories You Need To Read » January 27, 2010 Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle Many companies now include a Facebook or Twitter URL in their television commercials.

URL 103

URL Paid Search SMS Syndication 103

Firebelly

JANUARY 15, 2010

Social Media vs. SEO By Erik Qualman SEO is still a vital part of any product/companies health (especially in the here and now), but as we look down the road, the simple fact is that I trust more what my friends and peers think than an algorithm.

Social Media 100

Social Media Feed Reader Paid Search SMS 100

Sprout Social

FEBRUARY 11, 2021

In 2020, this dedication to driving business impact and relentless focus on client satisfaction made the difference between companies going under or adapting to the digital-first era. return on ad spend on paid search, outperforming their ROAS goals in 2020 by 75%.

Campaign 109

Campaign Groups Groups Communities 109

Firebelly

JUNE 3, 2010

If a logo is recognizable, then completelychanging it often works against the company. Sure, it makes me want to support my local Red Cross, but that shouldn't be the feeling that a coffee company leaves me with. Some of the most profitablecompanies have stuck to the same logo for the past decade, if not even longer.

Paid Search 124

Paid Search Flickr SMS Syndication 124

Firebelly

FEBRUARY 26, 2010

The 10 Social Media Metrics Your Company Should Monitor By Nick ONeill While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. But now what?

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Firebelly

OCTOBER 21, 2009

Does social media marketing fit your company's approach to business? So social media marketing may be right for your company. Here's the highlights. Do you have a responsive way about you? Are you committed to deep and sustained marketing efforts? Is your leadership behind you? Are you customers deeply engaged in your brand?

Social Media 100

Social Media Marketing Paid Search SMS 100

Firebelly

OCTOBER 27, 2009

I'm sure there are lots of self-centered companies and people (read: ad agency execs who are usually skin deep and certain executives from psuedo digital marketing firms) that think everyone is constantly watching their twitter feed and so should immediately know what they're talking about.

Paid Search 100

Paid Search SMS Syndication Social Bookmarking 100

Firebelly

FEBRUARY 17, 2010

Nevertheless, I still see a lot of companies simply saying "Find us on Facebook" or "Follow us on Twitter" without providing a URL. Update (3/1/10): I have now seen the commercial with the youtube.com/Sienna URL at the end. Im assuming the first time I saw the spot, it got cut off. Make it easy for them to do so by providing the URL!

YouTube 129

YouTube Campaign URL Paid Search 129

Firebelly

FEBRUARY 12, 2010

Despite regulations regarding disclosure of marketer-driven efforts, consumers may feel that whatever it is these people are receiving from companies positively influences their endorsements.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Firebelly

JUNE 11, 2010

Its important to be careful with whom you allow admin privileges on your companys Facebook page. Nonprofits (and businesses) have been requesting this functionality for years. Firebelly Memo: There are pros and cons to this new functionality.

Social Media 100

Social Media News Paid Search Microblogging 100

Kikolani

JANUARY 3, 2013

Paid media, owned media, and earned media. Owned media are media assets that you or your company owns including websites, blogs, and so on. Paid media are media assets that are obtained through external investments such as display ads, sponsorships and paid searches. How can this tool help? Pay with a Tweet.

Tools 151

Tools Digg Nielsen Klout 151

Firebelly

OCTOBER 22, 2009

But some companies have used video in such a great brandingmethod that others have copied. And Youtube dominates the pack (as if that’s a surprise to anyone…).Comscore Comscore stated: “YouTube.com drove the lion’s share of the video streamingactivity at the Google Sites property, with 53.5 million unique streamers and1.1

comScore 100

comScore Video Apple iPhone 100

Firebelly

AUGUST 27, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Checking In With Facebook Places | Main | Firebelly at Brainstorming & Social Media Optimization Summits » August 27, 2010 5 Helpful Facebook Places for Business Articles Facebook Places has been out just a little over a week now. Your comment could not be posted.

Facebook 182

Facebook Foursquare Paid Search Discount 182

Buffer Social

NOVEMBER 8, 2023

  That’s where this article comes in. So even though my mom has read this article 10 times, she’s only counted once.  Organic search traffic Organic search traffic refers to how many page views are generated by non-paid search results.

Metrics 98

Metrics Content Marketing Newsletter 98

Sprout Social

OCTOBER 21, 2021

You might be thinking that media coverage falls under paid media, which is true for certain types. Advertising spots or sponsored articles are media coverage that your brand pays for and controls. For example, your product is listed on a gift guide or your company did something newsworthy and it was covered on a TV segment.

Strategy 137

Strategy Tips Review Findability 137

Hootsuite

JUNE 13, 2022

In this post, we’ll break down everything you need to know about share of voice, including how it works for SEO, PPC, and social media. Knowing what is happening in the market and how your company stacks up can help you stay ahead. Share of voice for SEO. Improve your SEO. Social budgeting. Share of voice for PPC.

Social Media 144

Social Media How To HootSuite Metrics 144

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. How to use search to shield your brand from negativity by iMedia Connection. of the past year.

Tips 179

Tips Press Release Reputation B2B 179

Firebelly

AUGUST 13, 2010

Twitter Launching Official Tweet Buttons This Week By Ben Parr Twitter is launching an official Tweet Button for sharing articles on websites and counting how many times a URL has been shared. Nobody forced companies to get involved with their customers in this way. There was no law, edict, or pitchfork-wielding band of angry citizens.

Social Media 185

Social Media URL Paid Search SMS 185

Harp Interactive

NOVEMBER 2, 2010

Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social media marketing plan in order to saturate the search engines with “their&# side of the story. 9 TIPS FOR INTEGRATING SOCIAL & SEO TO DOMINATE GOOGLE. Here are some tips on creating synergy.

Press Release 219

Press Release Communities Badge Real Estate 219

Techipedia: Tamar Weinberg

JANUARY 5, 2009

By the way, I still haven’t fully embraced video yet , so this will only include written articles. SEO Space): Jody Nimetz highlights the pros of opting for Facebook ads. Maybe next year, folks! 12 Ways to Use Facebook Professionally (Web Worker Daily): Networking on Facebook is precisely what you make of it. Rae explains all.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

JANUARY 17, 2011

According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Sutton concludes, “Clearly, SEO is more effective at attracting attention and ultimately converting people. in the latter half of 2010.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

AUGUST 3, 2015

” That was when I came across these words in a Moz blog: You offer SEO, Web Design, and PPC. That is exactly the same as 100,000s of companies around the world, who by the looks of things are better than you at it. To this day, I read every single article by these blogs. Specialization: PPC + Paid Marketing Strategy.

Adwords 60

Adwords CPC Marketing Retail 60