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Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. 7) Consulting Fees for professionals who can provide you analysis and guidance in a more efficient manner than doing it yourself or having your team do it.

Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Building a New Kind of Cruise Community. Guest Post by J.D. Lasica.

Social media manager vs. community manager: What’s the difference?

Sprout Social

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? As the social media industry has evolved, each role in the marketing team has developed along with it. Social media in a mid-sized company is no longer one person.

How to Build an All-Star Social Media Team in 5 Steps

Buffer Social

We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often, for agencies, larger enterprises, and even some small businesses, social media is handled by teams of people covering a broad range of skills.

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The truth in online health communities

Harp Interactive

Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social media marketing plan in order to saturate the search engines with “their&# side of the story.

3 Companies Focused on Helping Not Selling

Convince & Convert

This article for me is part sharing what I know about digital marketing tools and part love letter to three companies that really deserve your business. Its no secret that my favorite web company right now is Wistia.

The Many Roles of an Internal Community Manager

Social Media Strategery

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats.

How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. “I can’t compete with the big guys, so I have to do less articles but do them better,” said Bored Panda founder Tomas Banišauskas to WIRED.

General Electric Teams Up With Jimmy Fallon To Launch #SomeoneShouldInvent Campaign

Convince & Convert

Here’s a great article on how to differentiate between influencers vs. advocates, plus pros/cons of working with each group from Ekaterina Walter. Have you ever thought to yourself, “I wish someone would invent _?”

Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. Recommend This Print This Article Email This Article. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Fast Company Features.

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails.

Guerilla Community-Building Group Provides Insight into Modernizing Your Organization

SocialFish

In that article, I talk about the ways that Millenials adapt to the times by creating their own paths, adopting a DYI attitude. Their push and call for community is starting out as a digital campaign, and then bringing people together in person in order to strengthen the community.

The difference between an audience and a community in new media

Akamai Marketing

Two of those words are “audience&# and “community.&# Without that team work and willingness to support one another, the result would be lackluster. The quality of the music has to do with the team on stage, not the size of the audience. Communities are personal.

What Kind of Online Community Do You Have Behind Your Firewall?

Social Media Strategery

Unfortunately, as many have already discovered and many more will continue to discover, successful communities are dependent on many variables, from the accessibility, speed, and reliability of the technology to your community managers. The Intranet development team.

How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. Take a look at some strong examples of community support.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Today, on the show, in just a moment, Jonathan Wichmann from the Maersk Line, which is the world’s largest container shipping company.

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Are You A Business Or A Media Company?

Small Business Mavericks

A media company. But what does it mean to be a media company? These include forums, blogs, community websites where industry news can be published, wikis, etc. Whatever it is, if you are a media company, then you’re a power to reckon with. About Us What’s a Maverick?

3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Sales people that tweet their own ideas or find blogs articles that espouse their position – make it easy to connect with buyers.

How to Apply Youtility to Internal Communication

Convince & Convert

Jay’s key message is that by providing help and value to customers (for free), companies will be able to cut through the incredible amount of content clutter that exists online and be top of mind when those customers are ready to buy a product or solution.

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Can We Talk? Why Your Company’s Social Media Needs to Sound Human

Navolutions

Seth Fiegerman brings up a basic but valuable subject in his article about businesses ‘acting human’. When it comes to your social media strategy, don’t allow your company to behave like a little clique of close friends who go to a party together, only to stand and chat in an impenetrable circle. One thing that their marketing team could have tried is some cross-promotion with the musical guest of their Halloween party.

How to use Slack: a guide for social savvy businesses

Sprout Social

Slack represents one of the most popular SaaS solutions for modern businesses looking to keep their teams connected and productive. Slack is a team collaboration and project management tool. Slack is still a prime place for teams to discuss content and social campaigns, though.

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GaggleAMP: The ‘secret weapon of online influence’

Socialmedia.biz

If you’re a company, a startup, a nonprofit or political organization, study after study shows that people trust their friends, colleagues and even strangers over experts; they trust employees over a brand’s official spokesperson or even the CEO.

Facebook’s little secret…

Sherrilynne Starkie

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media.

3 Ways People-Powered Marketing Can Make Your Brand Stronger

Convince & Convert

It Humanizes Your Company If you properly engage in people-powered marketing, you’ll end up showcasing individuals within your company as opposed to the company as a whole (highlight to tweet). Suddenly, your company’s name is exposed to a whole new cache of people.

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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. Go to a section in the article: Abstract. This article describes one of the main products of that review, a seven-category taxonomy of collaboratory types. Community Data Systems. Open Community Contribution System.

How to Leverage Your Internal Resources in External Marketing Efforts

Convince & Convert

The world’s best marketing teams are enhancing their brand’s presence and promoting greater awareness by externally publishing content they’ve already made for internal purposes. The catch is determining what “secrets” you or your company are willing to share. Company Culture.

3 Reasons Email is the Coolest Vampire Today

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 3 Reasons Email is the Coolest Vampire Today July 8th, 2010 |Written By: Jeff Rohrs | View Comments Tweet Guest post by Jeff Rohrs , who heads up the Marketing Research & Education Team at ExactTarget.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.

Why are CEOs Afraid of Going Social?

SocialFish

It isn’t something that’s the preserve of the marketing or IT teams, it should be something that everyone does. The CEO and their executive team set the tone for the kind of culture they want. Featured Humanize Open Community SocialFish News

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

But that’s a personal issue and perhaps doesn’t belong in the article. I had a former supervisor tell us on the first day of a sales job, “Yes, our company helps people and we do it very well.

Monitoring What Others Are Saying About Your Organization

SocialFish

There are a lot of great apps out there, both low and high in price, with which you can monitor major social media platforms, blogs, news sites, articles, microblogs, TV and radio—and some even print. Essentials of Online Community Management On-Demand Course Cool Social Tools: Noosfeer.

Why You Should Encourage Social Advocacy among B2B Employees

SocialFish

When we discuss brand advocates, it often refers to influential persons outside of the company – media and bloggers with a large following, for example. Firstly, your employees know more about your brand and company culture than anyone else. Featured Implementation Open Communit

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Using Social Media to Manage Adversity

Justin Levy

David Baeza of the Citrix Online team wrote the following post and I thought you would find it interesting ’round these parts. It showcases how Citrix Online chose to use social media, as opposed to more traditional tactics, to deal with some adversity that their team recently faced.

4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Social enterprise platforms move conversations from someone’s inbox to the public, so management has continuous insight into the team’s progress. Then, they are continually rewarded as they watch project teams bring the idea to fruition.

How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand.

Do You Have An Online Marketing Strategy?

Small Business Mavericks

Some companies don’t even have a strategy. Make sure your website development team incorporates search engine optimization in order for you to achieve maximum search engine results. Social promotion includes other things like widgets, communities and forums, and any aspect of social media that involves hard and soft promotion. Online Marketing Articles content online marketing online marketing strategy SEO Social Media website design website development

3 Ways A Blog Helps You SEO-Wise | Small Business Mavericks

Small Business Mavericks

Do you have a company blog ? About Us What’s a Maverick?

Social Media Needs A Driver

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? So, there is a team appointed to carry out the various tasks. Hi Folks, do you work as an Online Community Manager?

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

What We Learned By Following 4 Pet Brands on Instagram Stories for a Month

Likeable

Brands playing in the space are well received also, seeing as much as 295 percent more comments on their content when it featured an animal, no matter the company or industry putting out the content. The takeover of Instagram Stories is impossible to deny.

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