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Post Performance Report: Brands already inspiring us in 2024

Sprout Social

Welcome to the first edition of the Post Performance Report (PPR). We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Because they identified overlap between the Swiftie fandom and their target audience, and they are community engagement experts.

Report 110
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Post Performance Report: Brands transforming social customer care

Sprout Social

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. The stakes are high, but that doesn’t mean financial companies can ignore social altogether. The opposite is true. Your customers are waiting for you.

Report 66
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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. The company also recorded a whopping $2.2 But today, Airbnb boasts 7.7 or “Belong Anywhere.”

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Social media manager vs. community manager: What’s the difference?

Sprout Social

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Social media in a mid-sized company is no longer one person. Typically, most companies find they need at least a social media manager and a community manager. Where do they fit in a company?

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How Brands Can Support Indigenous Communities on Social—the Right Way

Hootsuite

There is no doubt that the discovery of the graves—which the Truth and Reconciliation report said would be found if an effort was made to look for them—bolstered public support for such a day. If you are a national brand, turn the spotlight back on the First Nations communities. PBS Article on Indigenous Creators.

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The complete guide to create your employee advocacy content strategy

Sprout Social

More than two-thirds (68%) of marketers report their organization already has an advocacy program. In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. Data reports. Social media posts. Case studies.

Strategy 131
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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.