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Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. Recommend This Print This Article Email This Article. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Fast Company Features.

Event: Australian Institute of Company Directors AICD social media

Laurel Papworth

I’m heading over to New Zealand from 12th to 15th May 2010 to participate in social media forum at the Australian Institute of Company Directors Annual Conference. Speakers: Laurel Papworth, Online Community Strategist, World Communities.

Public Relations becomes Community Relations – Social Media

Laurel Papworth

If you have the relationship with the community, and they like and respect you, it’s tough to turf you out and go with a competitor agency. Build and manage the community and you automatically take on a “public relations manager&# role. Well, what if you manage PR for a cosmetic company? Today you do your best to get them articles in women’s magazines, hand out free samples and so on.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. Go to a section in the article: Abstract. This article describes one of the main products of that review, a seven-category taxonomy of collaboratory types. Community Data Systems. Open Community Contribution System.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. 83% say the same for articles on websites, 78% eNewsletters, and 77% blogs.

264: How One Blogger Builds Engagement and Makes a Difference with Online Community Events

ProBlogger

The post 264: How One Blogger Builds Engagement and Makes a Difference with Online Community Events appeared first on ProBlogger. She contacted anyone and everyone for help – bloggers, friends, influencers and magazines. Uppercase Magazine.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.

Blog Design for ROI Rule #3: Shower Attention and Appreciation On Your Community

ProBlogger

Today we’ll talk about integrating your community into your design. One of the great benefits is that an engaged community promotes your blog, providing word of mouth marketing. How do you show that you care about your community? The company now employs 40 of these people.”

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page.

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Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Using digital platforms successfully to build community, relationships, and trust is an iterative process. Did you calculate the ROI of the telephone or the company car before you invested in them? Beware the hidden dangers of social media. Social media is all the rage.

The Blog Turns 20 This Year

Twist Image

Yesterday, The Guardian posted an article titled, The blog turns 20: a conversation with three internet pioneers. To say that this is nothing new, is to acknowledge just how slow companies can be to adapt, and how adverse to change many people can be. magazine. online community.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

The Long Tales - The Best In Business Innovation Content - Issue #5

Twist Image

A leader of the free world is stripping down one of the biggest companies via Twitter (slicing billions from their market cap). Then, I saw this article. Beverage Company Califia Farms Publishes Branded Magazine 'Pour Over' - MediaPost. It's a magazine with a focus on coffee culture and plant-based lifestyle. All of this, brought to you by the nut-beverage and coffee company Califia Farms. Which company? magazine. online community.

Cooks Source: How to Avoid an Unnecessary Crisis

Dave Fleet

Tweet Situation: When food writer Monica Gaudio discovered that Cooks Source magazine had lifted an article she’d written and printed it in the magazine, she emailed the magazine to inquire about how it had come about.

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A Basic PR Blunder That Most PR Professionals Make. Constantly

Twist Image

PR professionals are making a big mistake in assuming that every person who is published in a newspaper or magazine (print or online) is a professional journalist with a regular and consistent beat. Here's why: if I just published an article on crowdfunding, do you really think an editor (or my audience) is going to want another article on that exact same topic only about your company now? magazine. Public Relation professionals do the darndest things.

Why Twitter is Not Your Bae

Convince & Convert

Today’s Sprout Social Shoutout is for is for my company, Convince & Convert. More Jay Today Videos From This Week: Jay Today TV bae community management digiday facebook jay today social media social media operations twitter Video Image via BigStockPhoto.com.

Qantas Airways on Twitter and the Black Face criticism

Laurel Papworth

Do online communities overreact? Staff should be backed on social media and the Community is NOT always right! background article BandT ). Unfortunately staff morale often suffers when an overly contrite response is made by companies in social media to a perceived gaffe.

Slimy Sales And Marketing Tactics

Twist Image

Recently, a major media company reached out to me to discuss what they called, "a new business opportunity," for Twist Image. The body text of the email went on to describe to the Vice-President of the company (I was dealing with a person at the management level) that our call was scheduled for them to present their credentials to us. Now, not only will we never work with this company, but their image is tarnished forever. I don't want to cold call companies.

Occupy Wall Street – The Revolution is Twittervised

Laurel Papworth

In this article, I’m looking at process vs product journalism, representational democracy falling over, the demise of capitalism, authoritarian aspects of traditional media AND online community hosts e.g. Twitter and the newly found power of Crowd Activism.

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way. – [link] (via @jaybaer) Nice article!

Facebook Business Page Management

Laurel Papworth

That includes 3-5 posts a week (articles, links, videos, photos) and responding to comments. We grow your community (circulation and reach) as well as give you a report on engagement, clickthroughs and hot topics. My name is Laurel Papworth and I am the CEO of the Community Crew.

My Social Media Resolutions for 2009

Social Media Strategery

Development Social Media My Social Media Resolutions for 2009 Wed, Dec 31, 2008 Social Media The Internet is filled with end of year reviews , highlight articles , and wrap-ups. Having done this work (online communities, collaboration, user-created content, etc.)

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company?

It's Time for Real-Time

Convince & Convert

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills.

Big data: seeing the forest and the trees

Sherrilynne Starkie

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. He then collaborated with a magazine to create a data map of his life. “In A good example is Jana, a company that makes users a partner in their own data.

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Day One: Mirum

Twist Image

As someone who has both published magazines and worked as a freelance journalist, there was something (deep inside of me) that wanted to use technology to share both the process of what we were going through as a business and how we - as an agency - felt about technology, brands and building a semblance of community. Every day, I see countless articles in the media questioning the efficacy of blogging, podcasting, social media and content marketing for business. community.

How to Grow Your Fitness Blog to 100,000 Monthly Visitors in Less than a Year

ProBlogger

On the other hand, it’s the companies that make millions per year by selling meal plans, diets, supplements and sometimes just hope to help those people achieve their goals. In the middle, we have giant websites (newspapers, online magazines, etc.) Build a community around your blog.

Is your online education ready for Generation Flux?

SocialFish

This article originally appeared on the Avectra blog with the title, Association Learning Communities Offer More than MOOC. One of those articles, The Big Idea That Can Revolutionize Higher Education: MOOC , was written by Laura McKenna for The Atlantic.

How Glossier Built a Cult Following on Social Media

Unmetric

The sought-after and celebrated cosmetics company originally started off in 2010 as a beauty blog called IntotheGloss.com started by Emily Weiss, a former styling assistant for Vogue. The brand is featured not just in user tweets, but also mentioned by fashion magazines and journals.

This Week’s Awesome Association PR and Communications Jobs – March 16

SocialFish

For more than 40 years, ULC has enriched communities by strengthening and promoting the value of libraries as essential public assets. vibrant, healthier, and involved communities. Our efforts have resulted in leveraging over $431 million in community investment.

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Starbucks could use their SDN to reinvent themselves as a key member of any local community, and not as a coffeehouse, but as the best-possible advertising platform available in every city and town in the country. link] Meghan Callaghan Great article!

Australia: Industry Head, Social Media

Laurel Papworth

Marketing Magazine name Industry Head of Social Media for Australia. Kate Kendall ( @KateKendall ) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry&#. Venessa Paech, Community manager, Lonely Planet @venessapaech.

Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. People can also be bullied online by groups of people such as class groups or collective members of an online community. Positive article.

Shedding Light on Black PR

Waxing UnLyrical

There are also numerous companies that offer to “scrub” your reputation for you (for varying amounts of money), or teach you how to do it yourself; though at least in the U.S., In fact, companies like BrandYourself tell you point blank what they won’t do.

Association Social Media: National Business Officers Association (NBOA)

SocialFish

Our website also has a private social community, hosted by Higher Logic, called NBOA Connect. NBOA’s LinkedIn Group , Company Page and the CEO’s personal profile have some of the organization’s highest followings, but yield very little data.

The 21 Best Content Curation Tools

Webbiquity SMM

Grab content (articles, videos, whatever) from your web browser, email, or a wide range of apps including Twitter, Flipboard and Pulse, and save it in Pocket. But who has time to cull through the hundreds of thousands of articles written daily?

How Do You Socialize an Already Social Brand?

Techipedia: Tamar Weinberg

A well known news outlet contacted me a few weeks ago asking for advice on building visibility to her articles that were submitted to a social news site where I help moderate. In this blog, employees of the airline share personal stories mixed in with company news and announcements.

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10 Top Influencers to Guide You through the Social-Media Jungle in 2016

Socialmedia.biz

While you may not have the resources to hire a social-media firm to take the helm, you can certainly learn from the blogs, articles and tweets of experienced social influencers. According to Entrepreneur Magazine, Neil created one of the 100 most brilliant companies in the world. Fast Company called her “A veritable engine of personal branding, a relationship marketing whiz and the Pied Piper of the Online World.” Post by Adi Englander.

10 Ways Brands are Using Instagram Highlights

Later

In the following post, we look at how 10 brands are using Instagram highlights for business: #1: Showcase Your Products in Instagram Highlights Like @article. Just check out how @article does it.

Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media

SocMed Sean

More and more companies are waking up to the fact that they can connect with their consumers via digital channels with more impact and for significantly less budget than traditional television, radio and print approaches.