Writtent Blog
JULY 22, 2013
A recent Constant Contact survey found that 59% of SMB CEOs feel it’s harder to run a business than it was 5 years ago, a factor which can primarily be attributed to quickly-changing technology and marketing best practices. The difficulty of success means that competitive marketing analysis is more crucial than ever. Business Strategy.
Sprout Social
SEPTEMBER 19, 2016
Unfortunately some marketers use social media outreach as an opportunity to spam influencers. Is it ok to reach out to people from your brand’s social media accounts, or should you have someone from your marketing team handle social media outreach? This is where most marketers go wrong. Engage Your List.
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ProBlogger
FEBRUARY 10, 2013
Almost every article written after the infamous Panda and Penguin updates has suggested guest posting as a viable and effective technique to increase authority with search engines, improve organic search visibility, generate leads, and build authorship. Nowadays I use Buzzstream to keep track of my guest blogging initiatives.
Convince & Convert
DECEMBER 17, 2014
Creating great content is indisputably the first and most crucial element of an effective content marketing strategy. BuzzStream and Fractl collaborated to survey more than 500 publishers for a two-part study to learn how to engage publishers more effectively, and the answer to improving your pitch open rates is this: 10 meaningful words.
Convince & Convert
OCTOBER 22, 2013
I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. How can you manage risk in your content marketing? An article to accompany or introduce the featured content.
Razor Social
DECEMBER 21, 2016
What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. We use Ontraport for most of our marketing automation needs.
Convince & Convert
JUNE 12, 2013
Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. But that’s why marketers have jobs right?
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