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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

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Employee advocacy stats to secure C-level buy-in

Sprout Social

Securing C-suite buy-in is essential to getting any new project off the ground. The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program.

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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. In this article, we’ll give you several tips for a successful short-form video strategy, featuring expertise from beauty giant Glossier. The good news? And brand loyalty matters.

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Stop Buying Followers; Why You Should Stop Paying to Grow Your Social Following

Ignite Social Media

Buying followers is one of the worst ways to spend your social media budget. Social media trends ebb and flow, and recently more and more marketers are approaching our agency asking, “Can you run a program to get me more fans on Instagram/Facebook/Twitter?”. Buying Followers. How can you achieve that? million impressions.

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40 Ideas for TikTok Comments (Don’t Buy Them)

Hootsuite

As one Medium article put it, “ The comments are now the best part of TikTok.”. All of which is to say: making fun TikTok videos should be just one part of your brand’s social marketing strategy. Should you buy TikTok comments? We tried buying TikTok comments ourselves and it was a true bust. You’re not alone.

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How to Get Started in Media Planning and Buying

The Realtime Report

How to Get Started in Media Planning and Buying. A couple of these positions in the advertising and marketing realms are the media planner and the media buyer. We’re here to get you started in media planning and buying so you can ride the ever-growing wave up and up. The simple days are gone. Keep Researching.

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Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention

Keyhole.co

And behind this apparent miracle is a stroke of online marketing genius. This shows how successfully the Quenchers have been marketed as a desirable symbol of prestige. With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market.