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How to work with social media agencies (and where teams always go wrong)

Sprout Social

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. Be specific. Do you need help developing a strategy?

Team 125
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Ignite Social Media Announces Release of Groundbreaking Ebook: “Social Media & AI: An In-Depth Analysis”

Ignite Social Media

Cary, NC – January 30, 2024 – Ignite Social Media, a pioneer in the social media marketing space, today announced the launch of its latest ebook, “Social Media & AI: An In-Depth Analysis.” – A deep dive into how AI is reshaping social media analytics and paid media strategies.

eBook 91
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Why social media teams will be at the center of conversational commerce

Sprout Social

In this article, we’ll dig into what conversational commerce is and what it isn’t, how brands should approach their commerce strategies and why they need to involve their social teams from the get go. While conversational commerce often takes place on social media messaging apps, it’s not quite the same as social commerce.

Team 140
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How Buffer’s Content Team Uses AI

Buffer Social

So even though we use AI in our processes on Buffer’s Content team (there are only three of us, and it helps us work more efficiently), we wanted to clarify exactly how and where we use AI in our work. This article goes into more detail, but a surprising amount of applications were completed using AI.

Team 109
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The 13 Social Media Customer Service Stats You Must Know

Convince & Convert

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1.

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The Content Writer Role at Buffer: What We Looked For In Applications

Buffer Social

We initially wanted to leave the Content Writer role open for two weeks to receive applications but decided to shorten it to one week because of the incredible response we received. In the end, we had 1,518 applicants for the Content Writer role in one week. This was both exciting and a little overwhelming.

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Leveraging Students to Support Higher Ed Social Media Initiatives

Social Media Strategies Summit

However, leveraging students to support your social media initiatives is easier said than done. And students lead busy lives; many don’t have the time to pursue social media content opportunities in addition to their studies. Lawerence Synett , Director of Social Media, University of Colorado Denver.