Facebook Prepping Instant Games Platform for Messenger?
NOVEMBER 7, 2016
Facebook is reportedly set to launch an Instant Games platform for its Facebook Messenger application, allowing users to play “lightweight” games against their friends.
Native Ads Debut for Mobile App Install Campaigns on Twitter Audience Platform
SEPTEMBER 22, 2016
Advertisers running mobile application install ad campaigns on Twitter Audience Platform now have access to native ads.
7 Awesome eCommerce Platforms For Small Businesses
SEPTEMBER 15, 2014
Like any business model there are challenges to opening an online store, with the prime one being selecting the right eCommerce platform to launch your business. innovations, the platform is speedy, lightweight and easy to get acquainted with.
Instant Games: Facebook’s New Cross-Platform Experience for Messenger, News Feed
NOVEMBER 29, 2016
Facebook Tuesday announced the launch of Instant Games , an HTML5 cross-platform gaming experience for Messenger and News Feed on both mobile and the web. Readers: What are your initial thoughts on Facebook’s Instant Games platform?
In-App Payments to Brands, Other New Features in Facebook Messenger Platform v1.2
SEPTEMBER 12, 2016
Facebook announced the launch of Messenger Platform v1.2, containing several new features, the most prominent of which is the ability for brands to accept payments directly via the application. Other new features in Messenger Platform v1.2
Top email platforms to convert social media followers into customers
MARCH 20, 2017
B uilding a solid following on a social media platform promotes brand awareness — but how can businesses convert those casual fans into paying buyers? You can also create a call-to-action on social platforms like Facebook that prompt your followers to opt-in to email marketing.
Facebook Beefs Up Analytics for Apps
SEPTEMBER 1, 2016
Breakdowns let you pivot your data across multiple dimensions including age, gender, platform, country, language, app version and more. Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution.
Work On The Go With Podio’s New iPhone Application
SEPTEMBER 27, 2011
Tweet Earlier, I wrote a blog post about the Danish work platform called Podio , and how in March 2011 they launched a store in San Francisco. And now, Podio has just released some interesting mobile applications for those who are always on the move!
Social Advertising: Focus on Power, Not Parity
JUNE 1, 2016
I remember the first—the launch of Facebook Platform May 24, 2007–like it was yesterday. Giving application-programming-interface access to application developers helped accelerate Facebook’s growth from 20 million users to more than 1 billion daily users less than 10 years later. Consider Power Editor , which is effectively the lifeblood of the Facebook advertising platform.
Non-Facebook Users to Start Seeing Audience Network-Powered Ads
MAY 27, 2016
Facebook announced in a Facebook for Business post that it is extending the reach of its Facebook Audience Network mobile advertising network to non-Facebook users via data it gathers from third-party sites and applications that use the social network’s technology. Platform Policy (updated).
Facebook Analytics for Apps Now Supports Messenger Bots; FbStart Program Welcomes Bot Developers
NOVEMBER 14, 2016
Chat bots for Messenger debuted as part of the social network’s introduction of Messenger Platform at F8 in April , and Sridharan Ramanathan said in a blog post that more than 34,000 bots have been created for the messaging application since then.
Getting Towards a Mature Data Infrastructure
Buzz Marketing for Technology
MARCH 6, 2017
While all organizations are different, they are similar in their data needs and the data platforms that win will accommodate diversity and change inherently. Applications Big Data Customer Experience Data Data Analytics Data Mining Innovation Data Infrastructure Romi Mahajan TimeXtender
Facebook Testing Ads on Messenger Home Screen in Australia, Thailand
JANUARY 25, 2017
Product manager Eddie Zhang announced in a blog post that the social network is testing a module on the Messenger home screen that resembles the application’s existing modules for birthdays and friends who are online.
The Importance of Localized Branded Content on Social Media
DECEMBER 12, 2014
The popular social media platforms support this fact with a range of functions. Instagram is a location-based platform by nature, since location has been part of the founders visions since the beginning. Snapchat as a platform for branded content?
There Is No Salvation for the ‘Facebook Expert’
JANUARY 26, 2017
With Power Editor and the Facebook Ads API (application-programming interface), the geeks got a ton of tools to play with. Facebook is a platform that connects the two, matching people with content–you just happen to need to pay to do it– social postage , if you will.
A Complete Guide to Twitter’s Q2 2016 Earnings Call
JULY 27, 2016
And we think Twitter is better at real-time news and live news than anyone else on the platform–in the world, I should say. Twitter Engage , a new companion application for iOS, helps creators better understand, engage and grow their audiences on the go with real-time data and insights.
Social Design for Social Success
JANUARY 31, 2012
This blog post explains what social design means for your brand’s social media presence and why it is essential when you develop applications on Facebook to increase attention and engagement among people. Applications on Facebook aren’t social without other people.
Chatbots: The future of conversational commerce and marketing
Buzz Marketing for Technology
DECEMBER 14, 2016
They’re applications that have linguistic structure. Brucculeri said Snaps is developing chatbots that function on a variety of existing platforms. We see conversational media becoming the next wave and being potentially bigger than application media itself.
Facebook Journalism Project: A Complete Guide
JANUARY 11, 2017
Simo introduced Facebook Journalism Project as follows: Facebook is a new kind of platform, and we want to do our part to enable people to have meaningful conversations, to be informed and to be connected to each other.
Facebook Unveils Resources for Business Influencers
OCTOBER 31, 2016
The Facebook for Business Influencers page includes information on using Facebook as a leadership platform, Facebook Live , Facebook Mentions , notes , 360-degree videos and other related content.
A Look at Social Video’s Big, Bright (and Somewhat Uncertain) Future
JANUARY 3, 2017
It’s never been the platform that rests on its laurels. Imagine online access to the Super Bowl streamed through a Facebook TV application that connects to users’ big screens. Facebook isn’t the only social platform in the live video race. But you can imagine how transitioning that process to larger screens could be achievable–making it an attractive platform for advertisers, especially if they’re already spending heavily with the company.
"Digital Marketing" Is Not The Same As Marketing
MARCH 28, 2017
It's in the new reality that brands are building, websites, applications, platforms and experiences on new digital platforms that are - in essence - their business and brand experience all at once. application. digital platform. mobile application. Obviously, I believe in the power and opportunity of digital marketing.
Periscope Introduces Support for Live 360 Video
DECEMBER 29, 2016
Periscope launched support for live 360 video in its livestreaming application. Periscope isn’t the first platform to introduce support for live 360-degree videos. The update will allow users to watch live 360-degree broadcasts on both Periscope and Twitter.
Will Facebook Messenger Chat Bots Replace Humans?
MAY 30, 2016
As a natural response to Facebook’s push to get more pages to use Messenger as a platform, brands are developing chat bots to handle customer service. Like with applications at the beginning, there were good apps and there were bad apps.
It’s Time to Take Facebook Seriously for Location Marketing
NOVEMBER 29, 2016
If you are one of those businesses, it’s time to take local presence on Facebook more seriously, because Facebook is taking some big steps to make itself a stronger platform for location marketing, especially on-demand commerce at a local level. In October, Facebook added more tools that will capitalize on its scale to make the social media platform an even stronger location marketing hub, especially for on-demand ecommerce. What’s your location marketing strategy for Facebook?
Twitter Allowing Video Creators to Share Revenue From Pre-Roll Ads
AUGUST 30, 2016
Content can be opted-in for monetization 100 percent non-exclusively, meaning that creators can elect to monetize it on Twitter as well as other platforms.
Report: How Twitter Users Discuss Mental Health Issues
MAY 12, 2016
May is Mental Health Awareness Month, and PsychGuides.com used Twitter’s application-programming interface to search for mental-health-related hashtags and terms to find out which people use most and the sentiment of mental health conversations on the platform.
What Snap Inc. Means for Marketers
Ignite Social Media
SEPTEMBER 29, 2016
Big moves for a fairly new social platform! Snapchat is still around as a leading social platform for engaging with your audience and giving them the behind the scenes VIP treatment of your brand. Talk about some big news this past week on the social media stage.
Twitter Phasing Out Buy Button?
JANUARY 18, 2017
E-commerce platform Shopify was one of several sites to launch the feature in October 2015 , and Ingrid Lunden of TechCrunch reported that merchants using Shopify are being notified that Twitter is “pivoting away” from its e-commerce focus. Twitter appears to be waving bye-bye to its buy button.
Facebook Gameroom Added as Unity Editor Build Target
NOVEMBER 2, 2016
Facebook Games Arcade is now Facebook Gameroom , and the desktop application for Windows was added as a build target for Unity Editor from Unity Technologies.
Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault
Buzz Marketing for Technology
JANUARY 23, 2013
Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. An even crazier idea—consider developing Facebook-specific campaigns rather than repurposing ones created with a different platform in mind.
Google Acquires Twitter Assets Fabric, Crashlytics, Answers, Digits, Fastlane
JANUARY 18, 2017
Google announced Wednesday that it acquired several technology assets from Twitter, most notably its Fabric mobile application development platform. Other assets going from Twitter to Google are the Crashlytics crash-reporting platform, mobile app analytics tool Answers , SMS login system Digits and development automation system Fastlane. Fabric and Firebase operate mobile platforms with unique strengths in the market today.
4 Reasons Why Vine Couldn’t Keep Up
DECEMBER 6, 2016
Social media platforms serve various users, from the everyday account holder to company investors and now talented content creators whose influential posts turn fad into phenomenon. Soon after the acquisition, we saw a number of popular platform-building, video-sharing capabilities.
Social Media Monitoring vs. Customer Intelligence Analytics
OCTOBER 14, 2012
Let's try to define the differences between Social Media Monitoring and Customer Intelligence analysis based on content available on Social Media platforms. Excellent for PR and Customer Support Crisis Management applications. Excellent for Strategic Marketing, MarCom Effectiveness, Product Management, Customer Support Management, Purchasing Management applications. Blog Guest post Social Media Analytics marketing strategies social media platforms
Facebook Under Fire: Do Marketers Care?
NOVEMBER 21, 2016
Marketers looking to make a decision on whether to advertise on Facebook should consider why they’re looking to advertise on the platform and decide whether they feel comfortable with potential reporting inaccuracy on newer metrics, such as video view statistics. Facebook has been under a lot of scrutiny over the recent discovery that its video duration metrics were incorrect.
Anand Chandrasekaran to Lead Global Strategies, Partnerships for Facebook Messenger
SEPTEMBER 19, 2016
A big name in the tech scene in India has joined Facebook to lead global strategies and partnerships for its Messenger application. I am super excited to share that building on the learning and experiences, I am joining Facebook to work on Facebook Messenger platform. Core to every major platform I’ve worked on is a belief that technology should help level the playing field for all–something that is at the heart of Facebook and Messenger.
9 Things to Note Before Launching a Facebook Coupon Offers Campaign
NOVEMBER 4, 2016
Facebook is a great social platform to use in coupon campaign advertising because of its ability to reach all types of potential customers and its ease of use. Depending on the goal of your campaign, your Facebook audience can be redirected to a landing page to redeem the coupon code or allow them to save it in their bookmarks tab in the Facebook application for use later on. Facebook Offers campaigns are a great way of promoting your products and/or services.
Facebook Announces Several Measurement Products, Integrations
SEPTEMBER 21, 2016
Oracle Data Cloud Partner Lift API: Oracle Data Cloud became the first partner to integrate with the lift application-programming interface Facebook introduced in March , and this integration will give CPG marketers more accurate measurements of every campaign. Measure this: Facebook Wednesday announced a host of new products and integrations with its measurement partners.
Twitter, PBS NewsHour to Livestream Inauguration of Donald Trump
JANUARY 12, 2017
President-elect Donald Trump ’s favorite social media platform will livestream his inauguration, in partnership with PBS NewsHour. 20, and it can be viewed via Twitter’s applications and here. Politics Twitter Applications apps Donald Trump Inaguration Live Videos Livestreaming PBS NewsHour VideosThe livestream will begin at 11 a.m. ET Friday, Jan. Readers: Do you plan to watch or livestream the inauguration?
Niche Co-Founder Rob Fishman Leaves Twitter
NOVEMBER 18, 2016
Twitter acquired the discovery platform for Vine content creators in February 2015, but the Niche application was removed from app stores in September, and much of its former engineering team was laid off. Revolving door Twitter Applications apps Fortune LinkedIn Niche Rob Fishman VineThe latest Twitter employee to enter the revolving door is Niche co-founder Rob Fishman , Fortune reported.