75% of Apps Are Used At Least Seven Times Per Month
The Realtime Report
JULY 29, 2014
As users spend more internet hours on mobile apps than online on PCs and laptops, is has become essential for brands to reach their costumers using mobile. According to the study, in-app messages generate a click-through rate of 37% (an impressive number), while push-notifications gather around 0.6%.
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