The Eight Best Social CRM Tools
APRIL 6, 2017
Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. Market interest has remained fairly strong since then. How does social CRM differ from traditional CRM?