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How to supercharge your marketing strategy with AI automation

Sprout Social

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly.

Strategy 104
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306
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SortPrice Store Facebook Application Tops 1000 Retailers

Bill Hartzer

Proving yet again a real commitment to opening new avenues of success for online merchants everywhere, comparison shopping engine SortPrice.com has now built virtual stores for more than 1,000 retailers through its Merchant Store application on Facebook.

Retail 106
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75% of Apps Are Used At Least Seven Times Per Month

The Realtime Report

According to new data released by mobile marketing firm Swrve , the average retention rate (the average number of times an app is used), shows just over a quarter of users return to an app within 48 hours of first opening it. ” Related Stories Social Networking Stats: Facebook Tops 1.32

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Facebook Reveals New Changes On Platform | Mindjumpers

Mindjumpers

Application Dashboard With this new feature of an Application Dashboard, you have the possibility to be more in control of your Facebook account. If you have given an application permission to use your personal data, this will be gathered on the Dashboard. I really hope Facebook will change this asap.

Platform 185
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VenueSeen: New Monitoring Tool Brings Customers and Brands Closer Together

Mindjumpers

The SoLoMo (Social, Local, Mobile) revolution is taking over, which means that mobile and location-based social networks are becoming increasingly popular, while desktop based social media platforms are constantly working on optimising mobile access. The number’s don’t lie , mobile is the future.

Tools 228
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Google Plus Expands Reach to Include 13 and Above Teen Market

Idaconcpts

Recently the search giant has announced that it is now opening the service to the thirteen years old and up market. The Lucrative Teen Market. This should be a salivating prospect for brands and marketers who are targeting this particular demographic and are looking for a specific channel to get their message through.

Google 136