The Marketing Blog

FEBRUARY 4, 2010

Home About In the Media Enterprise 2.0 53 pm Preventing Social Media Spam Jump to Comments Image by Josh Russell via Flickr Sometimes it feels really sorry to see the tactics of a select group of folks in the name of using Social media as a Conversation Medium ! The scope of my blog-posts span across the Enterprise 2.0

Social Media 138

Social Media Web 2.0 Startup Flickr 138

Buzz Marketing for Technology

JUNE 27, 2008

Jun 20, 2008 — Digital Media — Aus Web 2.0 Jun 19, 2008 — ITWire — Australias top Web 2.0 Jun 19, 2008 — BRW magazine — The New Web Revolution. who should drive Web 2.0 Top 100 Web 2.0 Applications list released tomorrow morning in BRW and online (2).

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Buzz Marketing for Technology

OCTOBER 1, 2008

Favorites & Groups. Group / Event. Groups / Events. -->. Vidéos et Web 2.0. Elearning 2.0 - Vers quel apprentissage des langues ? Le Web 2.0 Interactions outils Web 2.0 Atelier CTN Caen Slide 3: Web 2.0 Atelier CTN Caen Slide 5: Identité numérique 2.0

Wiki 140

Wiki Web 2.0 Netvibes Open Source 140

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. Join relevant groups and join in the conversation. As a rule of thumb, Facebook is great for local advertising while Twitter is better for targeting niche groups.

Industry 231

Industry Real Estate Social Media Travel 231

Buzz Marketing for Technology

OCTOBER 11, 2008

At Openeducation.net, we have taken a definitive stance regarding the use of web 2.0 We think that teachers should be tempted to put web 2.0 In other words, unless the course being taught is a technology course, the web 2.0 All can be applied to other technology applications. What makes Reynardâ??s

Web 2.0 145

Web 2.0 Tips Wiki Education 145

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts?

Research 265

Research Social Media Marketing Retail 265

Buzz Marketing for Technology

JUNE 27, 2008

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Certainly the new array of social media and Web 2.0 who should drive Web 2.0

Process 100

Process Web 2.0 Movable Type Collaboration 100

Buzz Marketing for Technology

JUNE 27, 2008

Something else with this group--they are not looking for the BEST tool or process as much as the "good enough" solution. June 25, 2008 in knowledge management , knowledge sharing , professional development , Web 2.0 | Permalink. |. This weeks Web 2.0 Thanks especially to Ines who sent me several Web 2.0

Project 234

Project Web 2.0 Wiki Flickr 234

Buzz Marketing for Technology

JUNE 28, 2008

Applications. Intranet 2.0. E-mail is perhaps the biggest killer application in recent technology history. The Enterprise Strategy Group (ESG) reports that as much as 75 percent of most companiesâ?? More than 40% are testing, piloting or evaluating blog and wiki applications at the time of the survey. Convergence.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Buzz Marketing for Technology

JUNE 27, 2008

This blog is for volunteers, webmasters and administrators of associations, clubs, charities, communities and other groups. We discuss issues and trends in modern web technologies that help your organization achieve more with less. Consider how you might use the interactive possibilities of the Internet and Web 2.0

Web 2.0 100

Web 2.0 Crowdsourcing RSS Case Study 100

Buzz Marketing for Technology

JUNE 27, 2008

eLearning 2.0 eLearning, Learning Design, eLearning Standards, Knowledge Management, Active Learning, Blended Learning, Web 2.0, Several advanced students (2-3 from each group) participated in this experiment. What is Research 2.0? Functional Architecture of Web 2.0 Toolkits for development of Web 2.0

Netvibes 100

Netvibes Organization Web 2.0 Widget 100

Laurel Papworth

APRIL 8, 2010

But it’s cos of the new terms and conditions : Special Provisions Applicable to Pages. You will restrict access to your Page in order to comply with all applicable laws. Fanpage vs community vs brand vs groups. Why remove the fanpages? Fan pages are no longer fan pages they are Brand pages. Related posts.

Communities 111

Communities Facebook Widget Web 2.0 111

Buzz Marketing for Technology

OCTOBER 13, 2008

Harvard Professor Andrew McAfee recently penned an interesting post, Should Knowledge Workers Have Enterprise 2.0 The post examines the idea of applying ratings to workers based on their activity with social software applications. Rather than focus on ratings, we wondered: How would a power user operate in our application?

Social Bookmarking 109

Social Bookmarking Wiki Applications Web 2.0 109

Buzz Marketing for Technology

JUNE 27, 2008

Favorites & Groups. Social Web. Add to groups/events. Groups/Events. Not added to any group/event. Slide 1: Web Basics: Saving Time and Effort Joan Vinall-Cox, Ph.D. Slide 2: Useful Web Applications â?¢ for Business Joan Vinall-Cox Slide 38: Web 2.0 Read/Write Web) â?¢

Wiki 100

Wiki Syndication Social Bookmarking RSS 100

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

When you have a group of people submitting their work, there is an awareness that it isn’t just one idea that will work, so the result is a higher quality of work. Crowdsourcing is an useful model because it can be used by any group for any reason. As they saying goes, competition breeds excellence.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Buzz Marketing for Technology

JULY 28, 2008

HTML-Tags: On June 25th, AppGap contributor Jenny Ambrozek and others came together for a great discussion of how businesses large and small are experimenting with Facebook groups and other social networking tactics to grow awareness, build buzz, gain insights and increase sales. Enterprise 2.0 Web Commuting. Web Commuting.

Organization 100

Organization Review Web 2.0 Tools 100

Social Media Strategery

NOVEMBER 30, 2008

If your organization already uses Instant Messaging, microblogging offers the potential to turn those one-on-one conversations into group collaboration. You may say that your IM application offers the ability to create a chatroom – the difference here is that messages are open to everyone, not just the people you choose.

Gov 2.0 56

Gov 2.0 Web 2.0 Social Media Wiki 56

Buzz Marketing for Technology

JULY 24, 2008

I think so-called intuitiveness of the applications (not the users) goes a long way to helping with this. Corporate Policies on Web 2.0. Group communication and the wiki. But its the suck-it-and-see approach, nothing else. But without the suck-it-and-see approach the oldies just have to read the manual - slow as.

Web 2.0 100

Web 2.0 Education Skills Wiki 100

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

The major “Web 2.0″ ″ and social networking technologies that have been created in the last several years have been a major boon for consumers and web users. Why is it that these web applications allow users to rate an article before they’re even forwarded to it?

Aggregator 151

Aggregator Content Digg Posterous 151

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales). Twitter can indeed satisfy many goals.

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Social Media Strategery

FEBRUARY 23, 2009

Too much lecture, not enough conversation and brainstorming Curriculum seemed to be too focused on teaching you what you need to pass the test rather than having discussions about Enterprise 2.0 1) Enterprise 2.0 Facebook firewall gov20 government government 2.0 FASTForward FedScoop Governing People Government 2.0

Gov 2.0 84

Gov 2.0 Wiki Web 2.0 Course 84

Social Media Strategery

DECEMBER 13, 2008

Practical application of getting the business message out there. Practical application of getting the business message out there. Of course, it’s a stupid argument and there’s no relationship at all, but some people will always be afraid of this social media/Web 2.0 world that they have no knowledge of.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Convince & Convert

SEPTEMBER 21, 2010

Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content. That is the value to me of Web 2.0 My book (and my work) grows far richer for this dialogue.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

NOVEMBER 28, 2007

(Note: You can submit a URL and choose the applicable photo to be displayed in the thumbnail in the event that the web page extension is.html,php,asp, or whatever else.) I started an SEO group over there, so anyone that wants in just shoot me your user name through my blog. Yes, I love Mixx right now.

Review 102

Review Digg StumbleUpon Web 2.0 102

Social Media Strategery

OCTOBER 17, 2009

Development Social Media Gov 2.0 – We Need to Get Past the Honeymoon Stage of Our Relationship Sat, Oct 17, 2009 Government 2.0 I really like going to conferences like this and next week’s Web 2.0 Summit in San Francisco because they help me escape the Gov 2.0 link] Gov 2.0: movement.

Gov 2.0 94

Gov 2.0 Sharepoint Web 2.0 Conference 94

Buzz Marketing for Technology

JUNE 27, 2008

Now, in the web 2.0 Process and Workflow Mindset So much of business analysis and the resultant applications are all about business processes and workflows. Im Starting To Gather Tidbits Of Success Some larger IT groups have an "advanced technology" function, or similar look-out-ahead function. blogs, wikis, IM, etc.)

Wiki 140

Wiki Project Meeting Organization 140

Convince & Convert

FEBRUARY 11, 2010

They really need to sort this process out or they are going to end up losing developers to other platforms, which make it a lot easier to get an application approved and have more transparent processes,” explains Roland Hutchinson of Geeky Gadgets. introduced an application-geared Internet. You know what’s not a good idea?

Social Media 113

Social Media Strategy Apple iPhone 113

Techipedia: Tamar Weinberg

APRIL 10, 2008

You can easily determine if your friends are interested in marketing, photography, books, music, web 2.0 The best solution I have for myself is my personal Bloglines subscription to only a core group of people, but with a limitation of 200 stories maximum in queue, that fills up rather quickly. What content are they sharing?

Plaxo 103

Plaxo Picasa StumbleUpon Netvibes 103

Techipedia: Tamar Weinberg

MAY 12, 2010

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly For large, Fortune 1000 brands, this is typically a very large group, ranging from a few thousand to a few million individuals.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Buzz Marketing for Technology

JUNE 27, 2008

The lack of understanding between busy and burst goes beyond just the inability of the busy to see the value in using Web 2.0 This is why it is almost always bad to have a Help Desk Manager take over a Design group. He posts the doc to the group wiki and flies to Geneva on his way to Toulouse. Let’s see how.

Wiki 247

Wiki Web 2.0 RSS Products 247

Social Media Strategery

NOVEMBER 2, 2008

Asking this group of users to go from this to using a wiki was a gigantic step that they weren’t ready to take. Before rolling out ANY type of social media application, whether it’s blogs, or a wiki, or microblogging, make sure that you do an assessment of your user culture first. They need to first learn how to walk.

Gov 2.0 63

Gov 2.0 Wiki Social Media Yammer 63

Buzz Marketing for Technology

JUNE 27, 2008

Comments on this article can be sent to the author at chris_dede@harvard.edu and/or can be posted to the web via the link at the bottom of this page. The term Web 2.0 Whereas the twentieth-century web centered on developer-created material (e.g., Interactive media that facilitate these Web 2.0 tools (e.g.,

Web 2.0 182

Web 2.0 Review Wikipedia Construction 182

Social Media Strategery

OCTOBER 12, 2008

government 2.0 , public sector , social media , web 2.0 I’m one of the leads for our social media/Government 2.0 In other words, on the Web, using social networking tools can foster the same conditions as at public meetings which elevate smart mobs and group think. What other differences do you see?

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Techipedia: Tamar Weinberg

JANUARY 12, 2010

The value to me (although I don’t know if a lot of people are actively doing it) is the ability for me to vote on what you think is applicable to you. Reply FreeMarket Media Group March 2, 2008 at 4:15 pm I am pretty liberal when accepting friends on the Social Networking sites. » ???????????? ???????????????

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Social Media Strategery

AUGUST 18, 2010

I just see things like this and think that they have a lot of application and higher education is one of them. Students from my age group did not grow up with Facebook or Twitter. bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0

Education 135

Education Social Media Gov 2.0 Class 135

Buzz Marketing for Technology

JUNE 27, 2008

We are now developing an open source "business application platform" (think salesforce.com). Our first application is working tightly integrated with GOOGLE APPS. Something like a personal "nervecenter" could be a very cool application to develop. Measure Traffic with the Google Web Site Trends Bookmarklet. Reader Mail.

Bookmarklet 238

Bookmarklet Yahoo RSS Feed 238

Buzz Marketing for Technology

JUNE 27, 2008

Infrastructure Applications Development Architecture. Applications. ve never before seen sub-groups working across organizational boundaries to advance the interests of the sub-group at the expense of the corporation,â?? This blog reports on interesting new applications of technology and the people behind them.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100