Net-Savvy Executive

MARCH 13, 2013

That's sort of how I look at data and analytical methods. Here's how it works: First, remember the basic building blocks of social media analysis : data, analytics, and application. Now, let's generalize from the social media example, because this isn't just about social media data. It's comfortable. It's familiar.

Applications 77

Applications Analysis Data Chemicals 77

Sprout Social

FEBRUARY 24, 2022

Follow this guide to understand the do’s and don’ts of creating a social media marketing resume. Do include data-driven experience. Using metrics in your resume to quantify the impact you made in past positions differentiates you from other applicants in the stack. The do’s of a social media resume. Celebrate certifications.

Template 104

Template Templates Data Social Media 104

Buzz Marketing for Technology

MAY 28, 2014

It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers.

Syndication 254

Syndication Marketing ROI System 254

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 118

Patterns Sentiment Analysis Proposal 118

Buzz Marketing for Technology

OCTOBER 5, 2011

We often throw this idea around as marketers – “being relevant”, but few people discuss how! I presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience! So to illustrate this, I decided to run a research experiment to show at IAB MIXX.

Quantcast 188

Quantcast Data comScore Microblogging 188

Social Media Strategies Summit

AUGUST 28, 2019

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Examples of AI in Marketing.

Examples 200

Examples Marketing Retail Automotive 200

Buzz Marketing for Technology

APRIL 15, 2016

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. The problem is not access to data.

Data 100

Data Survey Fashion Analysis 100

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. Most companies were uncertain of the groundbreaking tech—concerned about data security and compliance requirements. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency.

Policies 106

Policies Marketing How To Guidelines 106

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Process 107

Process Sentiment Analysis Applications 107

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide.

Data 122

Data Metrics Sentiment Analytics 122

Social Media Strategies Summit

NOVEMBER 30, 2022

But what does engaging storytelling in marketing look like? Gucci x The North Face Go Beyond Traditional Influencer Marketing. Until relatively recently, most influencer marketing has fallen into the category of impossibly good-looking people looking bored in expensive destinations. But your audience isn’t naive.

Campaign 304

Campaign Brands Influencer Collaboration 304

Razor Social

OCTOBER 26, 2023

Even if they haven’t fully embraced AI the market demands that they demonstrate that AI is a core part of their offering going forward. The following outlines 11 useful things to do with AI marketing tools: 1. I then asked it to pick out the relevant data from this article and produce a table. It’s pretty cool.

Tools 82

Tools Vimeo Marketing Feed 82

Ignite Social Media

FEBRUARY 6, 2020

The California Consumer Privacy Act protects personal data of California residents. Additionally, if your company has personal data on more than 50k people or collect more than half the revenue by the sale of personal data, yes. It allows for Californian residents to find out what data is collected and stored, why and with whom.

Data 120

Data Privacy Class Aggregator 120

Sprout Social

NOVEMBER 22, 2022

Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. For example, many TikTok marketing agencies specialize in creative productions and talent management. The same goes for creating your social media marketing agency. Define your niche and services.

Social Media 96

Social Media How To Marketing Price 96

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Marketing 88

Marketing Privacy Policies Issues 88

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. What is Creator Studio?`

Instagram 104

Instagram Facebook Marketing Features 104

The Realtime Report

AUGUST 24, 2019

Data Scientist Qualifications: How and Why You Should Become One. Every free app, website or profile created is paid with a currency we now know is our personal data. With popular websites attracting millions of users each month, the need to organize and interpret large amounts of data is important. Data Science in Demand.

Data 122

Data Skills Statistics Education 122

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Posts on LinkedIn: Then Versus Now. Social-Audio Capability.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

The Realtime Report

AUGUST 16, 2021

Top 9 Post-Pandemic Marketing. Yet, with that being said, marketing has been hit the most. Yet there is a silver lining when it comes to modern marketing ways. Those days are gone when traditional marketing concepts used to work and generate richer rewards. Assure them to make the replace or refund, if applicable.

Strategy 172

Strategy Marketing Guidelines Review 172

Convince & Convert

NOVEMBER 16, 2023

In that time, I had never been to Content Marketing World. My Greatest Takeaways from Content Marketing World 2023 The Monday after returning home, my boss asked me a simple question: What were your biggest takeaways from the conference? Heck, why does content marketing even exist if not for this very reason? The challenge?

Content 78

Content Marketing B2B SEO 78

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 111

Influencer Tools Marketing Software 111

Sprout Social

JUNE 29, 2020

And though some may view social as little more than an awareness play, the reality is social can support higher education institutions at all stages of their marketing funnel. In this article, we’ll break down what the university marketing funnel looks like and how your social strategy supports each stage of the funnel.

Strategy 130

Strategy Marketing Metrics Education 130

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Dash Hudson.

Case Study 112

Case Study Marketing Directory Retail 112

WebInKnow

JUNE 18, 2020

Artificial Intelligence in marketing has the power to help automate routine tasks by applying math to massive amounts of data. Deploying AI tools have become important for marketers to not only save time and money but to increase the success of marketing initiatives.

Marketing 90

Marketing Applications Data Tools 90

Audiense

NOVEMBER 22, 2017

This is a guest post written by Nicolás Castro, Digital Marketing Manager at The Adecco Group in Spain. I was more than happy to reveal how we are using social data to change the course of Human Resources history thanks to Audiense. Nicolás Castro , Digital Marketing Manager at The Adecco Group in Spain. Javier Burón.

Resources 90

Resources Data Groups Groups 90

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. In a bygone era, tapping into this data couldn’t be done without countless training sessions on everything from advanced analytics to structured query language (SQL). For example, if a marketer at Sprout Coffee Co.

How To 95

How To Sentiment Template Templates 95

Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. SMS Marketing is One of the Fastest Growing Channels. Text message marketing is a prime example of meeting your audience where they are, serving to enrich your brand’s mobile experience.

Strategy 211

Strategy Marketing SMS Mobile 211

Twist Image

FEBRUARY 17, 2017

Just how much data and analytics does a brand need? So, the data is not about vanity metrics (how many people did what) but true value-based metrics (was all that effort to drive consumers to our e-newsletter a smart strategy?). Nearly 600 of the categories were described as being provided by third-party data brokers.

Data 61

Data Newsletter Analytics Applications 61

Sprout Social

JUNE 26, 2023

You’ll also see eight practical applications of AI for creating a memorable, personalized customer experience. AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence. What is AI-driven customer experience?

Sentiment 102

Sentiment Analysis Patterns Price 102

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Check out 26 top social media marketing books for everyone interested in social media, from newbies to advanced marketers. Social Media Marketing Books for Newbies. Learning the ropes of social media marketing?

Skills 195

Skills Social Media Marketing Influencer 195

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. This concept isn’t siloed to social media marketing; insight from the stats you garner on your social channels can apply to other aspects of your business, as well. Ways Social Media Data Can Help. Why did it happen? What actions should I take?

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. This concept isn’t siloed to social media marketing; insight from the stats you garner on your social channels can apply to other aspects of your business, as well. Ways Social Media Data Can Help. Why did it happen? What actions should I take?

Data 52

Data Social Media UGC Sentiment 52

Buzz Marketing for Technology

DECEMBER 21, 2012

Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon and eBay , and/or standalone ecommerce sites. But determining where mobile will fit in is an exercise in correctly gathering and interpreting consumer data.

Mobile 225

Mobile Marketing Exercises Applications 225

Social Media Marketing

OCTOBER 6, 2017

LinkedIn is a powerful tool and it can colossally help marketers. To help you navigate LinkedIn as a marketing platform, here are 5 LinkedIn marketing tactics you can to discover new clients , make new contacts and eventually develop your business.

LinkedIn 104

LinkedIn Marketing Applications How To 104

Ignite Social Media

DECEMBER 9, 2019

We are proud to announce that Ignite Social Media has been named a top marketing agency of 2020 by Chief Marketer. We were one of 27 agencies in the social media marketing category. About the Top Marketing Agencies List. About Chief Marketer. Learn more at chiefmarketer.com.

List 78

List RFP Social Media Marketing 78

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. But where do you start with building a chatbot? Table of contents: What is a chatbot builder?

Hubspot 97

Hubspot Template Templates API 97

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. What is Instagram influencer marketing, anyway? What are some examples of Instagram influencer marketing? Well, now’s the time to learn!

Influencer 109

Influencer Instagram Brands Marketing 109