Getting Towards a Mature Data Infrastructure

Buzz Marketing for Technology

Data is the watchword in organizations large and small. In fact, how an organization frames data is the single most important determination of future success or failure. As some put it, Data is the new “oil,” the commodity of most value in the modern age.

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Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations.

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Trending Sources

Social Business + Big Data = Business intelligence

Mindjumpers

quintillion bytes of data. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Tweet. Every day we create 2.5

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The Data Is Watching You

Twist Image

Just how much data and analytics does a brand need? So, the data is not about vanity metrics (how many people did what) but true value-based metrics (was all that effort to drive consumers to our e-newsletter a smart strategy?). As more information gets pumped into these systems, brands will be able to leverage this data against second and third-party data sources to create a bunch of new marketing models. The raw data is just the beginning. application.

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Sometimes Data Is Just Data

Twist Image

So, how is all of that data working out for you? The first one, is how upset some people were with Facebook ''s ability to choose their best pictures of the year, how it went south and why it led many people to question a brand''s ability to use data to be a better marketer (you can read more about that here: Facebook Doesn''t Get Small Data Right (And You''re Worried About Big Data?). Ultimately, that is the dream and true promise of data, right? Creative Data.

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How to do data management right.

SocialFish

ASAE’s Technology Council appointed a task group to focus on data analytics this year. Big data was the hot topic at last year’s Association Technology Conference but it was clear that most associations are failing to follow even the most basic best practices for data management.

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How to Get Your Profile and Data Completely Disconnected from Klout

Unspoken

2011: BE AWARE that scores of so called "disabled" profiles on Klout.com can still be visible with Klout browser extensions on twitter.com, and in 3rd party applications such us MarketMeSuite and HootSuite. LATES UPDATE.

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Data-Driven Millennials in the Social Sector

SocialFish

For the first time ever, data scientists are becoming the most desirable group of people on this earth. Evaluators and data nerds are finding ways to measure their program outcomes to show the world that what they are doing really makes a difference.

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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes. Ensuring the data is delivered directly into your current systems eliminates numerous manual, resource-intensive tasks.

Why HTTPS?

Saying It Social

Big Data Application software HTML http https Ranking Signals SEO World Wide Web Http and Https. You see it daily in front of the www address of a site, but what does it mean and what is its significance?

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There Is No Salvation for the ‘Facebook Expert’

SocialTimes Facebook

But this time, it was data miners, not panhandlers–though the same charlatans existed selling their wares. With Power Editor and the Facebook Ads API (application-programming interface), the geeks got a ton of tools to play with.

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Facebook, Google Team Up on Subsea Cable Across Pacific Ocean

SocialTimes Facebook

Facebook announced that it is teaming up with Google and Pacific Light Data Communication to build a state-of-the-art subsea cable under the Pacific Ocean. As the number of people using Facebook applications and services continues to grow in the region, PLCN will help further connect Asia and our data centers in the U.S.

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Three Buckets of Social Media Data

Net-Savvy Executive

Instead, I looked for a unifying theme, which led to a new question and three categories of social media data. What can you do with social media data? The key was to focus on the basic building blocks of analytics : data, analytics, and application.

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Facebook’s Favorite Hacks of 2016

SocialTimes Facebook

Facebook also highlighted its Voyager transponder , saying in a blog post that it was built on the data-center technology it used for its Wedge 100 top-of-rack switch, and it was able to transmit Ethernet traffic at 200 gigabits per second over a single wavelength.

Interview with Gregg Thaler from RingLead

Buzz Marketing for Technology

Here is a recent interview with my new friend, Gregg Thaler , is a self-professed data quality junkie and the Chief Revenue Officer of RingLead. We discussed some best practices in data. PD: How often is poor data the downfall of a marketing campaign? Data is foundational.

Facebook Testing Data Saver Feature for Messenger

SocialTimes Facebook

One of the most common complaints about the flagship Facebook applications and the social network’s stand-alone Messenger apps is the amount of data they use. A solution may be on the way for Messenger, as the latest Android beta version includes a Data Saver feature, Matthew Hughes of The Next Web reported. The Data Saver feature also includes a counter that keeps users updated on how much data they have saved, Hughes reported.

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. While data is abundant, it is by nature unstructured. Making Data Relevant: The New Metrics for Social Marketing – Mashable [.]

Top Tips to Help You Nail That Blogging Job Application

ProBlogger

Their data on you is no longer relevant. Top Tips to Help You Nail That Blogging Job Application. Image via flazingo.com. This is a guest contribution from Steff Green, of WorkflowMax.

Why Social Media Data Collection Is Essential for Marketing

Pixlee

Social media data analytics is the foundation of an advanced, effective digital marketing campaign. In order to gain insights from social data, first you'll need to establish a reliable method of social media data collection. What Is Social Data?

Why HTTPS? An SEO Ranking Factor…That’s Why

Saying It Social

SEO website design Application software Big Data HTML http https Ranking Signals World Wide WebHttp and Https. You see it daily in front of the www address of a site, but what does it mean and what is its significance? In this blog we will explore the benefits of switching to Https protocols and why you should do it sooner rather than later. The post Why HTTPS? An SEO Ranking Factor…That’s Why appeared first on.

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The Sprout Data Pipeline: NSQ and Beyond

Sprout Social

One engineering challenge we face at Sprout Social is the diverse ways our customers want to access their social data. Both of these areas of our application have different querying requirements, yet each system needs to be sourced from the same upstream data. In order to power these diverse indexing and querying needs, we built a data pipeline to service all these different backend systems. Independent, on-demand access to data.

Big data: seeing the forest and the trees

Sherrilynne Starkie

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. This information all becomes part of big data.

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Social Media News Ticker: Edit Your Facebook ‘Look Back,’ LinkedIn Kills ‘Intro,’ Twitter Debuts Data Grant Program

The Realtime Report

Twitter debuts data grant program for researchers – Twitter’s new Data Grants program will allow a small number of academic researchers to have access to the full stream of published tweets (re/code).

Facebook Announces Several Measurement Products, Integrations

SocialTimes Facebook

Oracle Data Cloud Partner Lift API: Oracle Data Cloud became the first partner to integrate with the lift application-programming interface Facebook introduced in March , and this integration will give CPG marketers more accurate measurements of every campaign. Measure this: Facebook Wednesday announced a host of new products and integrations with its measurement partners.

Facebook Beefs Up Analytics for Apps

SocialTimes Facebook

Breakdowns let you pivot your data across multiple dimensions including age, gender, platform, country, language, app version and more. Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution.

Facebook Connectivity Lab Touts Record-Setting High-Speed-Data Test

SocialTimes Facebook

Facebook Connectivity Lab announced a record-setting successful test of its millimeter wave technology for providing high-speed data over long distances. The technology we tested is applicable to a number of Connectivity Lab’s solutions.

Facebook Debuts Several Ad Products, New Features at Cannes Lions

SocialTimes Facebook

Facebook said it is beta-testing the new application-programming interface with “a small group of advertisers,” including Mondelez International and Anheuser-Busch InBev , adding that the Audience Insights API will be available to partners in early 2017.

Social Advertising: Focus on Power, Not Parity

SocialTimes Facebook

Giving application-programming-interface access to application developers helped accelerate Facebook’s growth from 20 million users to more than 1 billion daily users less than 10 years later. This creates fragmentation in both work flow and data management, not to mention unnecessary fees. This can take hours per day and can be flawed, as it is a highly manual process based on human insight, not data science.

Facebook, WhatsApp Face Another Privacy Flap in Germany

SocialTimes Facebook

The data protection commissioner in the German city of Hamburg is taking aim at WhatsApp and its parent company, Facebook. Mark Scott of The New York Times reported that Johannes Caspar ordered Facebook to stop collecting and storing data on WhatsApp users in Germany, and to delete all such data it had already collected.

What Twitter’s Rate Limit Changes Mean to You

Janet Fouts

Twitter is changing the number of times the application can do that from 350 per hour to 60. If you use a Twitter application to get to Twitter and post, it used to be that the application could make 350 “calls” to Twitter per hour.

Offline Conversions API Available via Facebook Business Manager

SocialTimes Facebook

The offline conversions application-programming interface Facebook began testing in June is now available to all managed business accounts via Business Manager.

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Using Insights to Tame the Strategic Planning Beast

Buzz Marketing for Technology

Luckily, this can be done through the application of a more modern approach to strategic planning as we’re about to cover now.

Facebook 2016 Open-Source Year in Review (Infographic)

SocialTimes Facebook

Underpinned by React Native, React VR is a framework for the creation of virtual reality applications that run in your web browser. It takes advantage of functional, asynchronous, declarative programming models for building VR applications.

Twitter Gives Advertisers More Klout

SocialTimes Twitter

versions of its Gnip application-programming interfaces were generally available. allows brands and agencies to: Rank influencers based on Klout data to evaluate potential follow-up for promotional, endorsement or sponsorship opportunities. As an example, let’s look at how a natural cosmetics company could use Klout topic data to find “citizen influencers” for its brand and reach its target audience with a promoted campaign. Klout Scores tailored audiences Topic Data

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It’s Time to Take Facebook Seriously for Location Marketing

SocialTimes Facebook

Facebook is participating in a larger move toward the so-called Uberization of commerce, in which consumers use applications and other tools to accelerate the process of buying goods and services. Audit the location data on your pages. Is your data accurate, including your business name, address and phone number? What’s your location marketing strategy for Facebook? How often do you update your pages?

Can Data Control Provide Ease of Mind?

Geoff Livingston

Most Internet users have significant privacy concerns when it comes to their personal information and location data. There is good reason: An incredible 82 percent of apps access user data, and 80 percent can share location data.

Small Business Marketing Optimization Tips for 2016

Webbiquity SMM

Data Management. Data is proving to be the driver of technology and marketing strategies as 86 percent of marketers plan to integrate big data in their digital game plan. Guest post by John Oechsle.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. Also, if you have to use a form to capture data, keep it short and simple.

Facebook Debuts App Event Optimization, Extends Dynamic Ads, Canvas to Apps

SocialTimes Facebook

Facebook announced Monday that it will extend its dynamic ads and Canvas ad product to applications, along with launching a new product, App Event Optimization.

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How Ad Testing Can Combat Facebook’s Slow Ad Growth

SocialTimes Facebook

As Facebook has hit its optimum ad load, its focus is turning instead to alternative sources of revenue like video ads , bots for its Messenger application and its audience on third-party apps and websites. Comparing the results from multiple variations of an ad provides the hard data you need to make informed decisions. In its third-quarter-2016 earnings call , Facebook reported that 1.71 billion people used its service in June. That’s nearly one-quarter of the earth’s population!