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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279
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YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

Outstream ads appear online on mobile devices and are placed on websites and apps that run on Google video partners. When to use: Use this ad type when working to expand your mobile reach. It plays soundless for 30 seconds on desktop and for the full time on mobile, before defaulting to a thumbnail. Outstream ads. Masthead ads.

YouTube 109
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Facebook Ads Bidding Changes: Optimization, Charging and oCPM

Jon Loomer

If you optimize for Reach, you’ll manually set your CPM bid. Choose this objective when your primary goal is to encourage engagement with your desktop application. Choose this objective when your primary goal is to encourage installs of your desktop application. Mobile App Engagement Objective. Bidding Options.

CPC 114
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If This Is True, Brands Need To Rethink Everything

Twist Image

Have consumers engaged with our mobile application? From performance-based opportunities (like search engine marketing and email marketing) to affiliate marketing and, yes, even native advertising. A cheaper CPM does not equal campaign success. When (and where) did they leave? The list goes on and on.

CPM 40
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130 most important social media acronyms and slang you should know

Sprout Social

Plus, there are some acronyms that might find their way into marketing or sales reports and business meetings. While you’d typically use these acronyms in your marketing meetings and communications, they’re equally useful for social media communications, especially if you’re in a relevant niche. SMM – Social media marketing.