Facebook Ads Bidding Changes: Optimization, Charging and oCPM
Jon Loomer
NOVEMBER 23, 2015
Under the old definition of a “click,” many advertisers unknowingly paid for clicks other than website clicks when choosing CPC bidding, for example. If you optimize for Reach, you’ll manually set your CPM bid. When You Get Charged: Link Click (CPC). The way clicks are measured has changed for some objectives.
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