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Brand awareness: What it is and strategies to improve it

Sprout Social

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t. — HubSpot (@HubSpot) September 21, 2022.

Strategy 129
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7 Ways of Bootstrapping Your SaaS Startup in 2022

BeingOptimist

A study by McKinsey and Company revealed that SaaS startups need over 20% growth every year to thrive. For instance, an A/B test was done by HubSpot that revealed that compared to a green “get started now” button, a red one made 21% more conversions. By building a community, you will get lots of priceless feedback.

Startup 105
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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

LinkedIn 113
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How to Write a Great Social Media Manager Job Description (and Hire a Top Social Media Manager)

Buffer Social

The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Here’re the common key sections of a job description: About Your Company or Team. About Your Company or Team.

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Why LinkedIn Groups Can Be Great for Businesses (and How to Create a Successful One)

Buffer Social

With the shift in social media usage in the recent years, closed communities such as Facebook Groups and LinkedIn Groups might be the next best way to engage your audience. Instead of building huge public pages, more and more businesses are opting for niche closed communities. What conversations would be useful to your customers?

Groups 109
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The TOP 25 Must-Read Internet Marketing Blogs

Writtent Blog

If you’ve heard of Hubspot and Content Marketing, you must have heard of Marcus Sheridan, the “pool guy.” Rand Fishkin has built the kind of community that we should all aspire to, and the Moz blog offers an almost overwhelming amount of fresh information on digital marketing. The Sales Lion. SEO Blogs. Search Engine Watch.

Hubspot 112
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5 Ways Social Media Data Can Help Your Business

Pixlee

UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles. This is because it gives your followers a glimpse of what your product looks like in the wild via the experiences of real people, and it shows that your company appreciates its fans.

Data 52