Mad Men Launches Create Your Own Ad Application on Facebook

Mindjumpers

Tweet Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com.

SortPrice Store Facebook Application Tops 1000 Retailers

Bill Hartzer

Proving yet again a real commitment to opening new avenues of success for online merchants everywhere, comparison shopping engine SortPrice.com has now built virtual stores for more than 1,000 retailers through its Merchant Store application on Facebook.

Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Pam Moore

Your brand is the foundation and one of the most important aspects of your business. Bottom line, you have one chance to make a first, second and third brand impression. Your brand is who you are. Your Brand is a Promise Delivered. Definition of a brand.

MashedIn Social Media Friend Finder Application Launched

Bill Hartzer

Social Connections has released MashedIn.com , an application that allows you to identify mutual connections across multiple social networks. The MashedIn team overcame significant technological obstructions to make the application.

Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. Brand storytelling requires both art and science.

Brands 168

Statistics: Facebook on Mobile [INFOGRAPHIC]

Mindjumpers

Recently, the social network Facebook reached a total of 1 billion users worldwide. 543 million active Facebook users, meaning more than half of all Facebook users, regularly use the mobile app to access their profile. Facebook Mobile Penetration.

Tweet Spinner Review: A Powerful Application to Manage Your Tweets

Techipedia: Tamar Weinberg

Tweet Spinner is a powerful application that manages the more high level management Twitter tasks for you, from managing followers/friends to changing your profile design and then some. Does this add a lot more value than those two applications?

Influencer Branded Content Disclaimers on Social Media

Ignite Social Media

If you work on influencer marketing you should know all about branded content disclaimers on social media and the FTC. Two of those networks have helped make influencer disclosures up front and clear in regards brand partnerships. Facebook.

Top Five: Facebook ads are getting smarter

Sherrilynne Starkie

Top five social media news stories for marcoms professionals this week feature new innovations for businesses from Facebook, LinkedIn Live video and new features from YouTube and Whats App. Facebook Merges Instagram Direct with Page Inbox, Allows Page Access to Groups.

Facebook Is Launching It’s Own App Center

Mindjumpers

Tweet Facebook has unveiled its own App Center just like Apple and Google – an application store for both Android and iOS devices that features native and web apps that connect with Facebook one way or another. Similar Posts: New Facebook Guidelines For Brand’s Timeline.

How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App

Pam Moore

However, just because it's easy to setup a new Twitter profile, Facebook business Page or Instagram Business Account doesn't mean you should wait until the last minute to figure out how to utilize social media as a component of your launch.

Are you on Facebook messenger?

Sherrilynne Starkie

Facebook users will have seen prompts to download the standalone Facebook Messenger app to their phones since April. Messages have removed from the Facebook mobile app. Facebook says that shift will allow both mobile applications to work more efficiently.

Social Branded Applications – build it once and leverage on several social networks

Buzz Marketing for Technology

Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!) New Balance Created a Social Branded Application to get in front of key customer and influencers.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website.

Find out What your Facebook Fans Really Think!

Harp Interactive

If your business has a Facebook Fan Page, you want to create interesting and compelling content to keep your Fan community active and participating on your wall. Although there are many poll application options for Facebook, we like the one simply called, Poll.

New Scheduling Tool For Facebook Brand Pages

Firebelly

Facebook made posting to a brand page more convenient last week when it revealed a new scheduling tool. It is a great resource if you don’t use a third party application, such as HootSuite and have to stress about logging on to Facebook at a certain time to post a message.

Tools 214

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

How Adecco’s Facebook Campaign Changed Its Positioning

Mindjumpers

This involved hiring employees from among your Facebook friends, conflict management and talking to journalist. Result: The first round generated 2300 pre-qualified applicants followed by screening interviews and personality tests, where they were narrowed down to 10.

gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Monitoring brand mentions, share of voice, sentiment etc. are the essentials of analysing what is being said about your brand online. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions.

Brands 272

5 Recent Facebook Changes To Notice

Mindjumpers

Tweet The Facebook platform is always on the move with new features and functionalities coming in and being launched, often with short notice. In the following, we have collected five recent updates that is relevant when handling a presence of Facebook. Facebook Questions.

Social Design for Social Success

Mindjumpers

Tweet Did you know that the number 1 reason why people love Facebook is that it enables us to show our personality? Applications on Facebook aren’t social without other people. We build a stronger identity with help of our Facebook profile.

Facebook advertising facts

Sherrilynne Starkie

Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers: Direct sales – Here they take a key account management approach to working with large global brands. Inside sales – This team serves clients who spend in the $100k to $1m range on Facebook advertising. They are an increaslingly convenient vehicle too…Facebook Page administrators can promote content right from the page.

Facebook Search and Trending: Show Publisher Logo

Jon Loomer

Branding and traffic are at the core of a publisher’s goals. I want a potential reader to spot and recognize my branding wherever they are, making them more likely to click and go to my website. Facebook has added a new section called Brand Identity to the page Publishing Tools.

VenueSeen: New Monitoring Tool Brings Customers and Brands Closer Together

Mindjumpers

Yet, brands are still trying to grasp exactly how to best reach their customers and community on the go. VenueSeen , a new monitoring tool, can potentially bring brands with a physical location, like coffee shops or shopping destinations, closer to their community.

Brands 241

How to use Social Media for Employer Branding and Recruitment

Mindjumpers

Integrating it into your company’s current employer branding and recruitment strategy thus provide the company with an opportunity to present itself in a more transparent and credible way by connecting and engaging with employees and candidates. Tweet.

Brands 259

7 Ways to Waste Your Facebook Ads Budget

agora pulse

You are finally getting ready to run a killer Facebook ads campaign. But, before you dive in, let’s take a quick look at some of the quickest ways you can waste your Facebook ads budget — and how to avoid them. Facebook posts with images get up to 2.3

Explore My Brand New Facebook Timeline

Ari Herzog

Less than 12 hours ago, Facebook management spoke at an annual conference about the planned release of a new feature to your profile called Timeline. Be warned, though: Only other Facebook application developers will be able to see your profile (for now). Media Facebook

Brands 141

Facebook Reader a welcome feature

Sherrilynne Starkie

But little by little Twitter and Facebook have taken over the reader duties for me. Today, we are hearing reports that Facebook is going to launch a reader application, and my first thought was, I hope this won’t change Facebook’s current update feeds. Earlier this month, rumours about Facebook’s possible Google Reader replacement erupted when mentions of RSS feeds appeared in Facebook’s code. Facebook would not confirm the reports at the time.

The Interoperability Of Things (And Brands)

Twist Image

Think about the luxury goods or culture-based fashion brands. People will pay a premium for brands. Regardless of price point, I would argue that if the technology had seamless interoperability (meaning that it works effortlessly on currently adopted platforms and applications) that the usage would sore. Watch and see what Facebook does to integrate their VR platform (Oculus) within the current Facebook experience. There is a huge lesson for all brands here.

Price 55

3 Benefits of Facebook Analytics

Jon Loomer

There’s one thing you can always count on with Facebook: new features. With the incredible volume of new products and tools released every month, some folks might have missed the launch of Facebook Analytics. However, it’s a MUST LEARN for all Facebook/Instagram marketers big and small.

Here’s Why Brands Are Taking Over Your Instagram Comments

Later

Have you spotted Instagram comments from huge brands or celebrities popping up in your feed as you scroll through the latest posts? . It used to be that brands wanted to receive Instagram comments from followers to grow their account.

How to Attract More People to Your Facebook Group

agora pulse

A Facebook Group is a fantastic tool for building community—when people are regularly showing up. But what can you do if no one is joining your Facebook Group? Having people join your Facebook Group can be challenging. Name Your Facebook Group for Success.

Groups 122

Branding You: using social media to find a job

Sherrilynne Starkie

I gave a brief overview on how recruiters use social media to source applicants and advertise vacancies. The CPRS Ottawa /Gatineau Student Program recently invited me to speak to a group of recent public relations and communications graduates.

Brands 345

How to Implement Local Awareness Ads on Facebook

Ignite Social Media

If so, Facebook offers a solution to your meet your needs – Local Awareness ads. Here is a rundown on everything you need to know when creating Local Awareness ads on Facebook. Facebook will serve ad creative featuring information specific to the nearest store location to a user.

3 Key Announcements from Facebook F8 and What Social Media Marketers Need To Know

Ignite Social Media

Facebook held their F8 Conference last week which is a live broadcast of all the updates and innovations to their platform. One thing that is clear from the Facebook announcements at the F8 Conference – the platform is investing heavily in Augmented Reality advancements.

Do Brand Characters Help or Hurt Visual Content Marketing on Facebook?

Convince & Convert

Marketers and advertisers have relied for decades on brand characters like Tony the Tiger and Mr. Clean to build brand trust and awareness through print, TV and packaging. Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience. Which poses an interesting question — do brand characters actually help a brand’s visual content marketing efforts on Facebook?

MingleBird – The Next Big Thing?

Mindjumpers

Tweet All eyes on future development of success stories for application development lies within a triangle – the touch points of Social – Mobile – Game Design. I believe the last application (not being an actual game) to come out of this triangle that has turned big is LBS applications like Foursquare and Gowalla , with a call for human interaction, a game design to win mayor ships, badges etc – and all powered through your mobile. Similar Posts: Check Your Facebook in Skype.

Facebook Launches New Ad Format: Sponsored Story

Mindjumpers

Tweet Facebook launches a new ad format called Sponsored Story, which basically turns friends’ activities such as likes and checkins into promoted content for a brand. Also, for Facebook it is an effective way to monetize the platform. Facebook Goes Live with New Video Channel.

Monitor Your Brand’s Instagram Activity with New Reporting Tool

Mindjumpers

In my blog post How to Boost Your Number of Followers on Instagram , I wrote about the importance of monitoring your activity on photo-sharing application Instagram at the same level as you monitor your other social media presences.

Facebook 2012: This Is What Success Looks Like [INFOGRAPHIC]

Mindjumpers

Curious about the current state of Facebook? Besides the many improvements to the industry Facebook has become, the platform itself has undergone substantial changes the past year as well, improving the marketing potential for brands as well as the level of relevance to the private users.