Pay Closer Attention To YouTube

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There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and monetized. Prior to jumping into the two new(ish) developments that are worthy of your attention, it is still somewhat fascinating to note how few brands leverage YouTube to better understand their consumers. Two new developments on YouTube to pay attention to: TrueView.

Apple Turns Its i To Television

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Are you paying attention to Apple 's next move? It's also a feature that Apple apparently struggled to get into the iPad 2, but simply couldn't get it perfected in time (it's also important to note that all of these stories are based on hearsay as Apple never speaks publicly about product development, challenges, upcoming devices, applications or features). What about Apple TV? Is TV the future for Apple? apple. apple store. apple television.

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The Billion Hour YouTube Rabbit Hole (And It's Growing)

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I don't know about you, but when someone send me a YouTube video to watch, I always have the best of intentions. I can't tell you how many late nights have been spent deep in the YouTube Rabbit Hole watching demos of tricks from magicians, watching bestselling authors give speeches at conferences that I never attended, seeing some obscure hair metal band from the 80s now touring state fairs in the US, and much more. and that's just on YouTube. apple. apple tv.

Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement.

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Employees Are A Critical Element To Your Social Media Success – Are You Leveraging Yours? Apple Isn’t!

SocMed Sean

Recently, Apple’s social media policies were leaked to the public and their contents were startling. For a company that is supposed to be in touch with their customer base, Apple’s social media policies are alarmingly restrictive. You know what looks worse, Apple?

LinkedIn - A Newer Professional Social Network?

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Wow, times are changing, and this underscores the huge challenges that Facebook, Twitter and YouTube will face, as they push live video streaming to hundreds of millions of people. . apple. youtube. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media.

Moving From Likes To Reactions

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Apple is still entangled in this fight with the CIA to unlock the iPhone used by one of the San Bernardino shooters. As the government pushes them to help, Apple is moving in a very different direction. Just this week, Apple hired Frederic Jacobs , a Switzerland-based developer who worked to develop secure messaging app Signal -- the communications app of choice for NSA whistleblower Edward Snowden -- to work on its CoreOS security team. apple. youtube.

Red Bull Wins Top Social Video Brand of the Year

The Realtime Report

The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year.

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When Paper Wins In The Digital Age

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With that, the L2 YouTube channel has been amazing lately. And, if that isn't incredible enough, the sales of Moleskine notebooks correlate positively with proximity to an Apple store. apple store. l2 youtube channel. youtube. youtube channel. .

The Future Of Iconic Brands

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A friend recently told me that he's nervous about Apple and their ability to deliver products that people can't get enough of. Do you think Apple will continue to be as strong, powerful and resilient in twenty year's time? Sure, Apple could still be relevant in twenty years and yes, Facebook may very well be the place where we're all connected, but the ability for a brand to have a enduring legacy looks less likely as the speed with which consumer interest evolves. youtube.

The Drug Of Content

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We're telling brands to make videos (post them on YouTube and Vimeo and they don't have to be only sixty seconds long!) You can condemn a company like Apple for not being all that social, but you can't deny that their brand and the products tell a wonderful story. apple. youtube. At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant.

The Secret Life Of Social Media

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As much as our social lives are now made public in everything from 140-characters of text on Twitter to long-form videos that we post of ourselves on YouTube , there is a growing mass audience (and developers behind them) that are creating an entirely new (and private) layers to social media. apple. youtube. Shhhh, don''t tell anybody anything (even though I just posted this secret online for anyone to see).

What Is Your Marketing Trying To Do?

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Just ask Uniqlo , Apple or Trader Joe's. According to Fathom Research, the top 5 Facebook brand pages, as of January 10, 2012, are YouTube , with a score of 91, followed by Coca-Cola (90), Red Bull (86), Walmart (86), and iTunes (85)." The thinking was fairly basic: ten raving fans are better than blasting thousands of people who could care less, and now these fans are self-identifying themselves in places like Facebook, YouTube, Twitter , etc. apple. youtube.

Earning Loyalty Points

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And, it's not like the brands that get this right are not profitable (see: Apple ). It's something that brands earn - each and every day - and it's reflected in everything from how they promote their wares to how they communicate with consumers through channels like Twitter , YouTube and Facebook. youtube. Tags: apple. This will not be about how to game a system so that you can redeem a free flight. Sorry.

The Year Of Mobile? Sounds Like The Month Of The Smartphone

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People are comfortable watching their favorite TV shows, YouTube clips and movies on a 3.5 Apple vs. Android vs. RIM vs. Microsoft vs. everyone else. apple. youtube. Are smartphones now mass? By the sounds of the MediaPost article, Santa's Surprise: Smartphones Go Mass (published yesterday), it's definitely moving in that direction. rapidly. This is one of those moments when the Marketing industry must give pause.

A World With No Keyboard And No Mouse

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" To this day, there are still people who don't see the value in platforms like Facebook , YouTube or Twitter (and let's not even get started with things like Google+ , tumblr or Pinterest ). There has been a tonnage of content produced to analyze the value of Siri (the voice-initiated personal assistant that was introduced with Apple 's iPhone 4S). apple. youtube. How's that user experience working out for you?

Facebook Will Rule Your World

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This week we discussed: So, are the new Apple iPhones worth it? Let's just say that Apple is leaving their competitors in the dust, at this point. It must be frustrating to YouTube , as they have had this functionality for a while, but what makes it most interesting? apple. youtube. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base).

The Internet Could Be Closed For Business

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While people are sharing more personal information online than ever before ( Facebook , Twitter , YouTube and online dating sites), we're also seeing a world where the dominant players are creating nothing more than what many see another "walled gardens." Rumors also began to swirl that Apple would be announcing at its next event its own mapping engine and removing Google Maps as their default search for location. apple. youtube. Once upon a time.

In The Age Of (Digital) Anxiety

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Iconic entrepreneurs, Steve Jobs ( Apple ) and Mark Zuckerberg (Facebook) are known to conduct meetings by taking their team members out for a long walk outside to work through a business challenge. With over three hundred thousand users and growing, the idea is to reclaim focus and purpose at work by not being distracted by your Facebook timeline or videos of squirrels water-skiing on YouTube. apple. youtube. Are you stressing out?

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What Is Code?

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It's for you to understand what lies beneath these words, your website, that mobile application, Facebook , YouTube and more. I'd happily talk to people from Google and Apple , too, but they so rarely reenter the general population. apple. youtube. Every Saturday, I share links with good friends , Alistair Croll and Hugh McGuire. The process is simple: Each one of us must choose one link for the other person. Alistair is more a techie, data and modern-day philosopher.

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Business Transformation. From Marketers To Makers.

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Is a traditional white paper as valuable as telling a strong customer narrative on YouTube. Apple is now considering embedding the Beats By Dre music service on to all of their devices. Beyond the attempt to diminish the power of streaming services like Spotify and Rdio , Beats (prior to their acquisition by Apple ), built this adjunct - and fully digital - business, instead of simply trying to sell more headphones. apple. youtube. Imagine. .

Counting Screens. Counting Dollars. Connecting Consumers.

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There is proof in this, if you look at the Google Glass program (regardless of how that eventually played out) or if you look at what's happening with the Apple Watch. How often do you see a television ad being run in a pre-roll on YouTube. With TrueView , YouTube allows you to skip an ad after a few seconds. apple. apple watch. youtube. Are consumers watching more video content online or on the TV?

The Small Wins From Social Media

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This type of scenario is being played out across the social media channels in getting followers and retweets on Twitter , views, subscribers and positive reviews on YouTube , receiving comments and sharing of blog posts and beyond. apple. youtube. Big brands are trying to make big moves in social media. There is an arm''s race - of sorts - for brands to reach a million fans (or more) on Facebook.

A Twitch In Time

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Twitch is live videos (think YouTube ) of people playing video games. after Netflix, Google and Apple ). apple. youtube. Admit it, you had no idea what Twitch was until Amazon bought it for one billion dollars, right? And suddenly, I''m watching two guys do something in Minecraft , and I have no idea what they''re doing because they''re speaking Norwegian (and, I wouldn''t have even known what language they were speaking, if it weren''t for Google Translate ).

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How Will Project Glass Impact Marketers?

Geoff Livingston

Scheduled for release in 2014, Project Glass holds so much promise Apple and Microsoft have competing projects. All those Instagram posts and YouTube videos will become even more powerful. Geekery Apple augmented reality google media Microsoft project glass

Six Links Worthy Of Your Attention #87

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In this interview - from 1980, Steve Jobs talks about the vision for Apple. From now on, when people call Jobs a visionary, I am going to refer them to this YouTube clip." apple. youtube.

The One Screen World Keeps Happening

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With that, consumers then started using these smartphones and tablets for the vast majority of their online use (think Facebook , YouTube , etc.). apple. apple watch. youtube. How many screens is your brand marketing against? In my second business book, CTRL ALT Delete (which came out in a trade paperback version this past May), I introduced the notion of The One Screen World. The only screen that matters to a consumer, is the screen that is in front of them.

Will Amazon Soon Be 3D Printing Products En Route To Consumers?

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Apple is making their big announcement. The Apple Watch. It also, potentially, ushers in the next era for Apple and - most importantly - the mainstreaming of wearable technology. Apple will do for the watch what Google did not do with Google Glass. . Beyond the Android operating system, smartphones and having app dominance with things like Gmail , YouTube and more, they are looking to become a wireless carrier. apple. apple watch. youtube.

Facebook Is Not A Media Company (Today). Facebook Is The Mass Media (Tomorrow).

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What makes a piece of content a television show, a movie, a YouTube clip? You can pay/watch a movie in YouTube? More often than not, many people are watching a "movie" on their television sets, but it's through Apple TV or Netflix. In fact, it's not hard to see that the video content battle is happening - on the front lines - with the famed FANG group of businesses ( Facebook , Amazon , Apple , Netflix and Google ). Apple TV, Netflix, YouTube, etc. apple.

Stories Die When There Is No Experience With It

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They publish Blog posts, they create videos on YouTube , they tweet and push people to "like" them on Facebook in hopes that something "viral" happens. They're going to have to ask themselves if "likes" or views on YouTube really mean anything. While I hate to constantly use Apple as an example, they are one. All of the stories people tell about Apple means nothing unless the experience not only matches, but surpasses the story. youtube.

Native Video Platforms Explode In Popularity. And Twitter's Next.

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It used to be that you would post a video on YouTube (or Vimeo ) and then post a link to that video on places like Facebook and Twitter. While most wait to hear what Apple will do next now, everything else "notable" is typically launched at CES. apple. youtube. . Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base).

Death Of The Teaser Campaign

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It seems like the marketing agency supporting the release of this upcoming Batman movie has already begun the promotions by getting fans to crack a code on Twitter , and now they're tinkering with a Facebook page and more videos being posted on YouTube. Trying to build buzz with a teaser campaign is just not a viable option anymore.unless you're Apple , or the new Batman movie or something that people are already fanatical about. youtube. Tags: apple.

Social Networking Stats: Amazon Is Top Retailer on Pinterest, #RLTM Scoreboard

The Realtime Report

YouTube. via YouTube. Out of the top ten retail sites, web content from Amazon is most shared on Pinterest, followed by Walmart and then Apple. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.15 billion monthly active users. via Facebook.

Your Content Is Kidding No One

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Because of this somewhat myopic strategy, they''re trapped trying to compare apples to aircrafts (we''re not even talking about oranges here). It could be an article that you read in a newspaper, something your heard on NPR , a blog post someone at work shared with you or even a video on YouTube. youtube. How is your content marketing strategy coming along? There''s a thorn in my side. It''s a content thorn. It''s ruining everything. It''s not that there''s too much content.

Are Your Customers Frozen? Let It Go!

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All of these brands want you to follow them on Twitter , like them on Facebook , subscribe to their YouTube channel and more. Last week, I spent some time in Silicon Valley (you can hear more about it right here: Adventures In Visiting Google, Facebook And Apple In Silicon Valley ). youtube. Tags: apple. The competition is fierce out there. The battle for the consumer continues to intensify.

Six Links Worthy Of Your Attention #68

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"Think Apple has changed society? (Or Well vertical didn't (Mark I) work out all that well for the cable companies, but Apple figured out that owning the device ( iPod , then iPhone , then iPad ) and the store ( iTunes ), meant that you could take a slice out of every transaction.

As TED 2013 Takes Place, Here Are 10 TED Talks To Help You Re-imagine Your Business

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Steve Jobs at Apple may have been one of a few who did understand the merits of being so insanely occupied with strong design. Think about the power of gamification in some of the world's biggest brands - from Twitter and Facebook to Google and Apple. In this three minute presentation, Derek Sivers (the founder of CD Baby ) dissects it all for you while a popular YouTube video plays in the background. Tags: apple. It's happening right now.

What TV Is And What Will Never Be

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You can plug in all of the Apple TV units that you want, and bump up the number of Netflix subscriptions too. From Netflix models to the integration of YouTube , Hulu and beyond. Apple , Google, Twitter and others are looking to (or have already begun to) disrupt it. apple. apple tv. youtube. We like to watch. Don''t forget that.

Video Curation, It’s All About the N3TWORK

Janet Fouts

Sure, you can search popular video sites like Vimeo and YouTube , but it can take a while to filter through all the videos available to find the good stuff. Some quick stats on YouTube usage: Youtube claims more than a billion users visit per month. Got an Apple computer or TV?

Google's Third Wave Of Innovation

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The acquisition of YouTube in 2006 is also significant in this first wave of Google''s innovation. As consumers move from desktops PCs and laptops to smartphone and tablets, Google has continued to innovate and own the mobile landscape, and this includes being hyper-competitive in relation to Apple and the staggering success of the iPhone and iPad. apple. youtube. Is it normal that a search engine is buying up all of the robotics and drone companies?