Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Start leveraging the power of UGC and growing your business with our Ultimate Guide! . UGC Best Practices #1: Be Original with Your UGC. Music: “Apple Juice” by @procfiskal.

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3 UGC Marketing Trends on the Rise in 2018

Pixlee

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels. One use case for AI in the UGC marketing space is in influencer marketing platforms.

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Holiday Marketing Ideas: 6 Ways to Stand Out on Social Media this Season

Later

Below, we highlight 6 holiday marketing ideas to help you cut through the social media noise and engage with your customers this season: Holiday Marketing Ideas #1: Run a Holiday-themed Instagram Giveaway. There are plenty of ways to show your followers you care – for example, some brands use UGC (user-generated content) to give their customers a virtual shout-out. . This makes finding high-quality UGC for your customer appreciation campaign really easy! .

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Master the art of social media reporting (with our editable template)

Sprout Social

If you’re responsible for your business’ social presence, you might feel a bit under pressure. As businesses invest more and more in social media, they want to make sure they’re receiving a positive ROI. Presenting your social data in such a way that actually makes sense to your colleagues. Struggling to convey your social activities to your team? Then it’s probably time to step up your social media reporting.

Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Thanks to Facebook, social media at large received some serious mainstream attention in regard to consumer privacy and the crusade against “fake news.” Organic social.

Red Dress Collection Presented by Macy’s

Ignite Social Media

In the world of social media marketing, it’s a misconception that we’re always hidden behind our computer screens scouring social channels 24-7. Every so often, we get the opportunity to support our client’s event activations via social. Most recently, our team braved the Blizzard of 2017 and ventured up to the Big Apple for our client, Go Red For Women, where we covered the Red Dress Collection Fashion Show presented by Macy’s. UGC Aggregator at the Venue.

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7 Tricks for Instagram Accounts with Low Engagement Rates

Pixlee

Not only do brands, influencers, and potential partners look at this rate for social proof, but your potential customers are checking it out too. UGC is a great way to encourage your followers to engage with your posts. Because UGC isn’t created by your brand, users see it as more relatable and trustworthy. Using UGC also gives you a bit of a break from constantly creating new content ideas, and it might even provide you with some inspiration.

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11 Creative Ways to Use Instagram Carousel Posts for Your Business

Later

A post shared by Later: Social Media Scheduler (@latermedia) on Mar 11, 2019 at 9:23am PDT. Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . In an age when social media is muttered as a curse I would like to say thank you. How to Use Instagram Carousel Posts #10: Roundup Your User-generated Content (UGC). And what’s better than a single piece of UGC?

What the Facebook and Instagram API Changes Mean for You

agora pulse

Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” Because of these few bad apples, these Facebook and Instagram API changes are saying this to ALL third party tools. Let me explain what Facebook and Instagram API restrictions are now in play and their implications for marketers who use social media management tools like Agorapulse. There is no word when this might be reinstated for social media management tools.

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What the Facebook and Instagram API Changes Mean for You

agora pulse

Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” Because of these few bad apples, these Facebook and Instagram API changes are saying this to ALL third-party tools. Let me explain what Facebook and Instagram API restrictions are now in play and their implications for marketers who use social media management tools like Agorapulse. There is no word when this might be reinstated for social media management tools.

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15 Instagram Reels Ideas to Post Today

Later

Even if you’re just trying Instagram Reels out, it’s important to have a strategy and goal in mind— whether that’s reaching a wider audience, giving back to your engaged social community, or showcasing your content and products to your followers. Learn all about UGC best practices here.

How Glossier Hacked its Way to a Billion Dollar Valuation

Pixlee

A billion dollar valuation with only 40 products is, without understating it, Apple Computer territory. By strategizing their core focus on their community, Glossier doesn’t just “do social media”. Identifying and publishing UGC are the first few of many steps to engaging your community – but your community can be your secret weapon to staying ahead of the competition.

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No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success

Pixlee

Music festivals are a unique opportunity to guinea pig novel uses of tech – for example, given the high ticket price and general zeitgeist of Coachella, Childish Gambino had a safe bet to reach a large portion of the audience with an Apple-only Airdrop request. Coachella just wrapped its 2019 show, complete with an Ariana Grande & Justin Bieber surprise performance and an Easter Sunday sermon by Kanye.

6 Instagram Rules You Kinda Need To Know About

agora pulse

You can still use a social media dashboard like Agorapulse to manage your Instagram account but the process is a little bit more complicated than for Facebook or Twitter. Most legit social media management apps work around the challenge. Whereas Twitter has apps like Social Quant that can automatically follow and unfollow a bunch of people to build up your following, Instagram frowns on that kind of behavior. Now you can repost UGC without breaking the rules!

The Top 20 Brands to Watch at NRF 2019

Pixlee

To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Strong social media presence and now famous holiday advertising ensure Hershey’s brands are always on your mind at the corner store or the supermarket. Cole Haan uses UGC to keep an audience focus on their website and to help drive more sales. .

The Ultimate Guide to Writing Good Instagram Captions

Later

TOP NOTES-Bergamot, Apple Blossom, Raspberry, Italian Lemon. A post shared by Later: Social Media Scheduler (@latermedia) on Jun 29, 2019 at 11:24am PDT. A post shared by Later: Social Media Scheduler (@latermedia) on Jul 4, 2019 at 8:01am PDT. Now, while you may just think this is another frivolous social media holiday , we tend to disagree! Link in bio: Free Downloadable Social Media Holidays Calendar ? ??? ??? : @donte.colley.