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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Social Media Use, Engagement and Paid Efficiency are Way Up. Brands that aren’t answering those questions are getting skewered in social media posts. It’s a worthy debate.

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One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively

The Realtime Report

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. Does this place other retailers at a disadvantage? The solution?

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Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Last Friday, the technology debuted in 254 Apple stores in the U.S. Are consumers willing to give retailers precise information about their location? And what about privacy?

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Social Networking Stats: Amazon Is Top Retailer on Pinterest, #RLTM Scoreboard

The Realtime Report

if you have additional updates, or a social network that you feel should be on the list. . Amazon Is Most Popular Retailer on Pinterest In Terms of Content Shared. Retailers are putting out their best efforts on Pinterest for the 2013 holiday season. Are you pinning content from retail brands on Pinterest?

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Apple and Firebelly: How These Two Opposites Go Hand In Hand

Firebelly

One may wonder how a small, locally owned social media marketing firm like Firebelly can have so many similarities to a global technology conglomerate like Apple. While Apple creates the software and hardware, Firebelly employees creatively put them to use for design and management purposes.

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How to Increase Cyber Monday and Holiday Sales with Social Media Marketing

Pam Moore

Too many times they think it's just for the big online and offline retailers. You don't have to be Wal-Mart, Best Buy, Amazon, Apple or Target. How to leverage visual marketing and social media to humanize your brand during the holidays. Social Zoom Factor holiday podcasting schedule. Episode Highlights.

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Why ROI isn’t everything with social media

Socialmedia.biz

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. According to Sean Jackson , CFO of Copyblogger Media – “Social media marketing is never going to produce an ROI.

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