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Growing Privacy Concerns Put Social Networks’ Targeting at Risk

Ignite Social Media

Advertisers on social may find themselves with fewer insights and ways to target as third-party cookies get phased out. Currently, most social networks use web browser information to power a pixel or tag (Facebook Pixel, Twitter Tag, Pinterest Tag, LinkedIn Insight Tag ), which is a snippet of code that is placed on a brand’s site.

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Path's Privacy Problems Aren't Path's - They're Apple's

Stay N' Alive

The world is up in arms about how the mobile application Path, which I covered here as one of the next social networks to watch, has been sending users' phone directory data back to the service. As someone that knows the founders and trusts what they'll do with the data, I didn't give it a second thought, but the concern is valid.

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Has Social Media Killed Off Privacy?

Laurel Papworth

The Social Web becomes the Intelligent Web. I wonder if Apple will do the same with the iPhone navigation systems? EDIT: Customers Sue Apple Over iPhone Location-Data Collection so there goes that! I’ve finally figured out how to use my iPhone as a GPS Navigation system. And Why You Should Care is a great read.

Privacy 104
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Facebook: Reclaim Privacy Security and Safety

Laurel Papworth

Also a diagram on private to public social networks. And I know that it will sound odd to those who assume that “everything that goes online is for public broadcasting&# but my experience of Facebook is that it was the most private, gated social network online. Twitter: Reputation Management in Social Networks (18).

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The Facebook Conversions API: Tips for Implementation

Ignite Social Media

With the Apple iOS 14.5 A pixel or tag is a snippet of code placed on a website that allows social platforms to collect event and conversion data via the browser. For more, see our 2020 article, Growing Privacy Concerns Put Social Networks’ Targeting at Risk.) First, though, here’s a little background.

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Getting Back on the Right Path

Waxing UnLyrical

Last Wednesday, it was social networking app Path ’s day in the hot seat. Apparently there are better ways to handle this, as Matt Gemmell explained in the post that initially revealed the privacy breach. Apple needs to change this. This shouldn’t happen, or at least it shouldn’t happen without our knowledge.

Apple 185
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Facebook's Need for Better Communication

Social Media Marketing

With Mark Zuckerberg being named the Time Person of the Year for 2010, you would think that there would be a little more thought that goes into the company's approach to privacy, major UI changes, and how those are communicated to the very people those changes affect. But the difference is that Apple's announcements mainly deal in hardware.

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