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3 UGC Marketing Trends on the Rise in 2018

Pixlee

User-generated content marketing has been on a growth trajectory within digital marketing in recent years. As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent. Influencer Marketing.

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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . Tips for Using UGC on Facebook.

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Holiday Marketing Ideas: 6 Ways to Stand Out on Social Media this Season

Later

Now is the time to get creative with your holiday marketing ideas! . Below, we highlight 6 holiday marketing ideas to help you cut through the social media noise and engage with your customers this season: Holiday Marketing Ideas #1: Run a Holiday-themed Instagram Giveaway. you could tie your giveaway to larger marketing goals, such as raising awareness around the product launch. . Holiday Marketing Ideas #2: Run a Customer Appreciation Campaign.

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How to Build a Strong Social Media Presence–Organically!

agora pulse

Want to build a strong social media presence or strengthen your existing one? We’ve got tips to transform your social presence for the better … without going broke. Ever wondered how top brands have such a strong social media presence?

Master the art of social media reporting (with our editable template)

Sprout Social

If you’re responsible for your business’ social presence, you might feel a bit under pressure. Or maybe the rest of your marketing team wants to make sure you’re on the same page. As businesses invest more and more in social media, they want to make sure they’re receiving a positive ROI. Presenting your social data in such a way that actually makes sense to your colleagues. Struggling to convey your social activities to your team?

Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Thanks to Facebook, social media at large received some serious mainstream attention in regard to consumer privacy and the crusade against “fake news.”

How to create a must-see social content strategy with trendspotting

Sprout Social

Marketers are always on the hunt for “the next big thing.” But from emerging social platforms to share-worthy content, trends arguably come and go faster than ever. Social marketers are natural trendspotters. Which types of trends should marketers track?

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7 Tricks for Instagram Accounts with Low Engagement Rates

Pixlee

Not only do brands, influencers, and potential partners look at this rate for social proof, but your potential customers are checking it out too. UGC is a great way to encourage your followers to engage with your posts. Because UGC isn’t created by your brand, users see it as more relatable and trustworthy. Using UGC also gives you a bit of a break from constantly creating new content ideas, and it might even provide you with some inspiration.

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The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Expert summary compilations (example: Soulati Media ). Sample review: “One of the most important tools in a marketer’s tool belt is knowledge. Social Media Today.

11 Creative Ways to Use Instagram Carousel Posts for Your Business

Later

A post shared by Later: Social Media Scheduler (@latermedia) on Mar 11, 2019 at 9:23am PDT. Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . In an age when social media is muttered as a curse I would like to say thank you. How to Use Instagram Carousel Posts #10: Roundup Your User-generated Content (UGC). And what’s better than a single piece of UGC?

What the Facebook and Instagram API Changes Mean for You

agora pulse

Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” Because of these few bad apples, these Facebook and Instagram API changes are saying this to ALL third party tools. Let me explain what Facebook and Instagram API restrictions are now in play and their implications for marketers who use social media management tools like Agorapulse. Facebook Marketing News Instagram

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What the Facebook and Instagram API Changes Mean for You

agora pulse

Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” Because of these few bad apples, these Facebook and Instagram API changes are saying this to ALL third-party tools. Let me explain what Facebook and Instagram API restrictions are now in play and their implications for marketers who use social media management tools like Agorapulse. Facebook Marketing News Instagram

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How Glossier Hacked its Way to a Billion Dollar Valuation

Pixlee

A billion dollar valuation with only 40 products is, without understating it, Apple Computer territory. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. But with community-driven marketing, brands can hack this process and save an untold amount of time and money with three key steps. By strategizing their core focus on their community, Glossier doesn’t just “do social media”.

No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success

Pixlee

Brands who make the news for their marketing at the festivals get that Millennials relate to this sort of experience, but for many brands, the value hasn’t extended past Coachella. Music festivals are a unique opportunity to guinea pig novel uses of tech – for example, given the high ticket price and general zeitgeist of Coachella, Childish Gambino had a safe bet to reach a large portion of the audience with an Apple-only Airdrop request. Brand Marketing

6 Instagram Rules You Kinda Need To Know About

agora pulse

You can still use a social media dashboard like Agorapulse to manage your Instagram account but the process is a little bit more complicated than for Facebook or Twitter. Most legit social media management apps work around the challenge. Whereas Twitter has apps like Social Quant that can automatically follow and unfollow a bunch of people to build up your following, Instagram frowns on that kind of behavior. Now you can repost UGC without breaking the rules!

The Top 20 Brands to Watch at NRF 2019

Pixlee

To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Even with heavy competition from online-only retailers, Petco has met the needs of an evolving market by broadening their in-store offerings, from pet grooming, pet sitting, and even veterinary services. Keep an eye on Walmart’s unveiled plans for co-opting some much-needed competition in Amazon’s market space.

The Ultimate Guide to Writing Good Instagram Captions

Later

TOP NOTES-Bergamot, Apple Blossom, Raspberry, Italian Lemon. A post shared by Instagram Business Marketing (@elisedarma) on Jun 11, 2019 at 9:08am PDT. A post shared by Instagram Business Marketing (@elisedarma) on Jul 16, 2019 at 8:00am PDT. A post shared by Instagram Business Marketing (@elisedarma) on Jan 6, 2019 at 10:46am PST. A post shared by Later: Social Media Scheduler (@latermedia) on Jun 29, 2019 at 11:24am PDT. BRIXTON VEGAN MARKET.