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My Apple Watch Review: 5 Reasons It Works

Jason Yormark

It’s no secret I’m a huge fan of Apple products. I’m usually an early adopter no matter what the product is. However with the Apple Watch, I actually held back longer than usual for a few reasons. Apple Technology

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Six Things You Can Learn about Blogger Relations from Apple

Spin Sucks

In Marketing in the Round , Geoff Livingston and I discuss four different approaches you can (should?) use for your integrated marketing communications programs. But, if you follow the formula Apple has created for blogger relations, you won’t fail. Today is the day!

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The Rise and Rise of Apple Inc

Idaconcpts

The Apple I was released on April First and sold for $666.00 Within a few short years, Apple would revolutionize the computing world. The advertisement depicted George Orwell’s 1984 dystopian with IBM as big brother and Apple as the female heroine. Key Products in Apple Today.

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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

Apple. Apple doesn’t play on Facebook or Twitter. So it lets the Apple legions do all the heavy lifting. Apple don’t coordinate this, to my knowledge. For years this was a huge benefit for Apple. The stock market hates surprises.

Apple vs Microsoft: Tablet Market Clash between iPad and Windows 8

Idaconcpts

Besides Google Android, the tablet king Apple iPad is about to get a taut rival in Windows 8. Maybe, Google’s Android might not have overcome Apple iPad in number of products sold. Apple has just unveiled its third generation iPad, called the new iPad.

The Rise and Rise of Apple Inc

Idaconcpts

The Apple I was released on April First and sold for $666.00 Within a few short years, Apple would revolutionize the computing world. The advertisement depicted George Orwell’s 1984 dystopian with IBM as big brother and Apple as the female heroine. Key Products in Apple Today.

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If You Can’t Afford It Apple Doesn’t Want You

Convince & Convert

In this live-from-an-abandoned-warehouse edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Apple’s new iPad announcements, and the fact that they really don’t care whether the masses buy their gear. Apple Sauced. Apple Pi.

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Strategic Marketing of Managing Expectations

Unspoken

” Let’s try to apply this wisdom to Product Marketing and Marketing Strategy. I would like to pose that pro-active management of your customers expectations will dramatically improve the probability of your product’s success.

Apple Turns Its i To Television

Twist Image

Are you paying attention to Apple 's next move? It's also a feature that Apple apparently struggled to get into the iPad 2, but simply couldn't get it perfected in time (it's also important to note that all of these stories are based on hearsay as Apple never speaks publicly about product development, challenges, upcoming devices, applications or features). What about Apple TV? Is TV the future for Apple? apple. apple store. apple tv.

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Comparing Apples To BlackBerrys

Twist Image

Many think RIM is faltering because they aren't innovating like Apple or Google ( Android is a Google initiative). Comparing Apple to RIM is like comparing Jay-Z to The Beatles. Apple's Steve Jobs is a unique individual. Many people didn't think Apple (a computer manufacturer) could never successfully produce and market a smartphone and those same people probably questioned a search engine's ability to create a mobile platform like Android.

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5 Marketing Myths

Geoff Livingston

Myths and misconceptions are abound in the marketing blogosphere. From a research perspective this data represents a small sampling, in turn creating myths about marketing that don’t apply to the whole profession. Here are five common marketing myths I hear about frequently.

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The Post on Productivity I Wish Someone Else Had Written

Viper Chill

Though the title of this blog is ‘viral marketing’, regular readers will know that it’s far from being the only thing I talk about. I’ve spoken about productivity a lot on this site so I was hesitant to do so again.

6 Brands That Nailed Their Product Launches (And What You Can Learn From Them)

ProBlogger

For instance, you could share your expertise and knowledge with your audience through online courses and webinars or other e-products – they can be a great way for your blog to reach new audiences and make more money. Product Hunt too generated significant traffic and conversions.

If Your Agency Is Not Consulting, Then What Is It Doing?

Twist Image

For marketing agencies to survive, they must start looking more like the consultants. This is one of the bigger themes that seems to be cropping up lately in the marketing industry. There is a large push from brands to develop in-house marketing capabilities. For years, marketing was seen not as a profit centre, but an expense. Marketing was the place where the business went to spend its dollars on getting attention and acquiring customers (beyond sales). apple.

Be Like Apple

Twist Image

Don''t be like Apple. Apple is always the worst case study to demonstrate anything to any other business. Apple is always the best case study to demonstrate anything to any other business. You could say that Apple is an anomaly. You could also say that Apple is an inspiration and aspiration for all businesses. Apple to me is like any global rock star. Apple is like that. apple. apple watch. product development.

Eight Digital Marketing Trends

Spin Sucks

Today we talk about mobile, social, marketing, public relations, advertising, direct, email, customer service, and sales as if they’re working in silos. And mobile can’t live without marketing. Email Marketing. It asked me if I wanted to pay using the Apple app.

10 Marketing Tips from Father of Marketing David Ogilvy

Convince & Convert

Marketing ideology seems to change every ten years or so—unless you’re David Ogilvy, and your philosophy has lasted the better part of a century. Here are 10 marketing tips, updated with modern examples, from one of the greatest business minds this world has seen.

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Friendfeed and GigaOm announce closures as Apple launches new products

The Way of the Web

While Apple launched new products including MacBooks and Watches, two pioneering services announced they would be closing. The post Friendfeed and GigaOm announce closures as Apple launches new products appeared first on TheWayoftheWeb.

31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity SMM

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. Know your market (B2B).

5 Forms of Apple Link Bait

Geoff Livingston

Instead, let’s “newsjack” the iPhone 5 reveal with a fun post lampooning the most common forms of Apple link bait! What a great way to drum up the Apple fanboys and fangirls. 3) B h About Apple. 4) Discuss Apple Secrets and Rumors. Image by dennoir.

11 Storytelling Formulas to Supercharge Your Social Media Marketing

Buffer Social

Legendary marketer, Seth Godin, describes marketing as “the art of telling a story that resonates with your audience and then spreads.” Apple tells stories of people challenging the norms. 11 storytelling formulas to supercharge your social media marketing.

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Revealed: Behind the Scenes of My Premium Product Launch

Viper Chill

And on that note, I want to peel away the surface layer, where all you see is that I launched a product and presumably made a bit of money, and show you the reality of what goes on behind a product launch. Or at least a ViperChill product launch.

Find Brand Clarity With Four Identity Fixes

Spin Sucks

Related Stories The Psychology of Marketing: Nine Tools You Need Why Modern Marketers Need Flexible Budgets The Pros and Cons of the Best Super Bowl Ads. When a brand tries to service too many customer targets, the connection to that audience declines.

Bots And The Next Wave Of Marketing

Twist Image

Quartz sends you messages like "Good morning" followed by "Apple has a sneaking suspicion that someone (*cough* the NSA *cough*) is hacking all of its servers." Marketers hate bots. Bots have been the bane of marketers for nearly as long as online advertising has existed. According to MarketingLand , bots will cost marketers over seven billion dollars in 2016 alone. billion in losses for marketers in 2016 on a global basis." Marketers better love bots.

To Taylor Swift, Love Spin Sucks

Spin Sucks

To Apple, Love Taylor Swift. Earlier this week, Taylor Swift dashed off an article on Tumblr, where she, according to the Washington Post , “harshly chastised the company for its plan to not compensate artists during a three-month free trial for its new streaming service, Apple Music.”

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Are You A MacHead? The Story Of The Apple Fanboy

Taylor Marek

The Story Of The Apple Fanboy June 14, 2010 by Taylor Marek I want you guys to watch this movie. If you have ever wondered how to create a cult, keep them buzzing, and always overdeliver, look at Apple. The Story Of The Apple Fanboy&# registry cleaner says: July 25, 2010 at 5:57 am Great sharing this. Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Are You A MacHead?

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A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Apple, of course, started this trend with the introduction of the first iPhone, but distilling entire companies down to a collection of utilities is now pervasive, and that is where the vast majority of technology and marketing development is headed. Youtility is marketing upside down.

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Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications

Justin Levy

Better marketers and better individuals. In this Marketing Fit interview, Chris covers everything from his top productivity tip to what he’s learned self-publishing two books to what tactic he wants to banish from marketers’ toolboxes.

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement.

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The Apple iPad. Greatest thing since iSlicedBread?

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me The Apple iPad. February 3, 2010 by Taylor Marek It is a week after all the hubbub around the Apple press conference. And I REALLY didn’t like the fact that to add insult to injury that Apple goes ahead and throws in 3G on AT&T.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices.

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Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. Brucculeri explained some of the background of how chatbots came to be, as well as their usefulness as a marketing tool. Here, you can really do one-to-one marketing at scale.”

Creating Products Week: Before You Even Think About Creating Products, Think About This

ProBlogger

Darren Says: T oday we ’ re continuing our ‘ creating products ’ week here at ProBlogger by looking at some of the areas of groundwork you might need to do before or while creating a product. Pre-Product Idea: 1. The Apple guy, the Canon chick, and so on.

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Seven Marketing Mistakes That Are Waaaaaay Too Common

Spin Sucks

That’s when marketing mistakes come into the picture… Let’s have a closer look at those marketing mistakes, and point out some ways to fix them. For most niche sites, affiliate marketing is how they make money. Other Marketing Mistakes? By Karol Krol.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of companies with 100 or more employees use social media in their marketing mix.

Fetching Friday – 24 Posts on Marketing and Productivity

Kikolani

Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. Use Lifestyle Content to Revamp Your Company’s Marketing Strategy by Jack Holt. Search Engine Marketing. Social Media Marketing. 6 Ways to Improve Your Twitter Marketing Results by Tim Soulo. 6 Powerful Facebook Marketing Secrets That May Surprise You by Sandeep Sharma. Productivity.

Steve Jobs, Marketing Genius

Geoff Livingston

There are so many things to be said about the great technological innovation he brought to the world during his tenures at Apple and Pixar. In entertainment and in work, Apple has been and continues to be a part of life. Yes, the products walk the talk.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. Smart marketers realize that painting their entire web and mobile audience with the same brush is no longer a valid strategy.

4 Internet Marketing Trends That Every Marketer Should Know

Kikolani

Internet Marketing has to look for new, more engaging tools like quizzes to deal with Banner and Content Blindness and the results of AdBlock’s popularity. Banners were a huge step forward in the history of Internet Marketing.

Is Marketing About To Get Really Creepy Or Really Good?

Twist Image

Apple acquired a company last week. There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." This is more than a defensive move for Apple. apple.

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