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Copying Apple

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Some will make the argument that Apple is loosing a little bit of its luster. While I am an Apple consumer (and a fairly recent one), I'm hopeful that you won't misconstrued this blog post as someone who is a biased and loyal customer trying to defend a brand (Apple Fanboi!). The Microsoft store. Kudos for Microsoft.

Apple 107
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It’s Not About Social Anymore

Direct Marketing Observations

Those also were the same people, myself not included, who took to their pitchforks and torches to light up any company who slipped up with any type of ambitious forays into the great unknown called social media marketing. The data proves it out and so do retailers, consumers and manufacturers. Even if it was an honest mistake.

Mashup 176
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The Year Of More

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While Social Media has aligned within the marketing and communications departments, we're going to see the social impetus be pushed through the entire DNA of a company. Achieving mastery of the local market has never been easy. apple television. local market. apple television. local market. More local.

GPS 106
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T-Commerce And The Rise Of Tablet Shopping

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A new report by InMobi and Mobext titled, The Role of Connected Devices in the Consumer Sales Journey uncovered some consumer habits that were unique to the tablet market. Look no further than Microsoft 's leap back in hardware production with their upcoming tablet, Surface. Tags: apple. million U.S. users, 11% of the total U.S.

iPad 97
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The Best Video Content About the Greatest Feeling on Earth

Convince & Convert

In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. It made me want to play music again and even – I’m sure marketers will love to hear this – visit one of their stores and buy the whole thing! Firstly, the recording quality is extremely high.

Video 153
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Can You Trust Your Blog to the Cloud – The Pros and Cons

Kikolani

Microsoft, Apple, Rackspace, Starbucks, McDonalds, IBM and even Amazon offer it. A lot like a Lernaean Hydra from Greek Myth, marketing people have gone mad applying the term to just about anything that isn’t the drive in your desktop PC or laptop. This is a guest post by Matthew Setter. But What Is It?

Exercises 130
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Testing the Limits of Branding: What It Can Fix and What It Can’t

Convince & Convert

Today’s consumers are more marketing-savvy and skeptical than ever before and almost half don’t trust brands to deliver. Industry Disruption With Apple Good branding can grant you pole position in the marketplace from the outset, and provide a strong platform for redefining the industry you’re entering.

Brands 78