Apple vs Microsoft: Tablet Market Clash between iPad and Windows 8

Idaconcpts

Besides Google Android, the tablet king Apple iPad is about to get a taut rival in Windows 8. Microsoft has already previewed its ARM compatible Windows 8 and a dedicated app store called the Windows Store for it. Apple has just unveiled its third generation iPad, called the new iPad.

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Copying Apple

Twist Image

Some will make the argument that Apple is loosing a little bit of its luster. That while the company in a post- Steve Jobs world is still churning out cutting-edge consumer electronics and digital services, that the market for that may be hitting a plateau (this is why their last quarter was seen as a disappointment to Wall Street when - in reality - it was one of the best quarters that any company has ever had). The Microsoft store. Kudos for Microsoft. apple.

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Trending Sources

The Rise and Rise of Apple Inc

Idaconcpts

The Apple I was released on April First and sold for $666.00 Within a few short years, Apple would revolutionize the computing world. The advertisement depicted George Orwell’s 1984 dystopian with IBM as big brother and Apple as the female heroine. Key Products in Apple Today.

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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

Apple. Apple doesn’t play on Facebook or Twitter. So it lets the Apple legions do all the heavy lifting. Apple don’t coordinate this, to my knowledge. For years this was a huge benefit for Apple. The stock market hates surprises.

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The Rise and Rise of Apple Inc

Idaconcpts

The Apple I was released on April First and sold for $666.00 Within a few short years, Apple would revolutionize the computing world. The advertisement depicted George Orwell’s 1984 dystopian with IBM as big brother and Apple as the female heroine. Key Products in Apple Today.

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The End Of The Smartphone

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When Tim Cook (CEO at Apple ) took the stage in the company's first post- Steve Jobs product launch to announce the iPad 2 in 2011, Cook's staggering statistic was that the iPad had already outsold all of the desktop and laptops sold by their competitors in the previous quarter. That piece of data still hold true as Apple currently has the fourth generation iPad in-market. What will Apple do next? To date, there are no clear winners in the realm of mobile marketing.

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The Only Screen That Matters

Twist Image

Elaborating on IDC''s outlook, Worldwide Quarterly Tablet Tracker research analyst Jitesh Ubrani stated, '' Apple ''s iOS-ification of Mac OS, and Microsoft ''s implementation of Modern UI throughout different form factors are clear indicators that we''re living in a mobile-first world. The burden on marketers is paramount at this point. apple. digital marketing. marketer. marketing. microsoft.

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LinkedIn - A Newer Professional Social Network?

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Right after our segment last Monday, I hopped a plane to The Art of Marketing in Toronto. Within that one hour flight, Microsoft acquired LinkedIn for over $26 billion dollars. If Facebook is our social network, is Microsoft now our professional social network? apple. microsoft. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base).

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Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. Brucculeri explained some of the background of how chatbots came to be, as well as their usefulness as a marketing tool. Here, you can really do one-to-one marketing at scale.”

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement.

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Exploding Smartphones, Facebook's Workplace And Fake News Sites - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM

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apple. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. microsoft. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7

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The Era Of Exponential Marketing

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Most everything we look at in the marketing realm is linear. Most everything we look at in the marketing realm will need to be exponential. Let's not forget that Apple began taking pre-orders for the iPad in March 2010 (that wasn't all that long ago). Marketing needs to become an exponential business. As is Microsoft , Amazon and a bunch of other hardware manufacturers ( Acer , Samsung , etc.). Exponential new ways to think about marketing. apple.

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The Year Of More

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While Social Media has aligned within the marketing and communications departments, we're going to see the social impetus be pushed through the entire DNA of a company. Achieving mastery of the local market has never been easy. This year will see the introduction of many new devices (including the hotly anticipated entry of Apple into the television set business). apple. apple television. local market. marketing. microsoft.

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Is Google+ the Next Big Social Media Site for Business?

The Social Media Incubator

Google+ is getting a lot of attention right now due to the “rivalry&# between Google and Facebook, which is heavily partnered with Microsoft. he said that Microsoft Windows/Office was on the verge of obsolescence at any given moment because in “the future&# we won’t install software on our computers or even require a computer – just an Internet enabled device.

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The Future of Digital Marketing According to the Giants

Webbiquity SMM

and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. Guest post by Clayton Wood.

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Are Parents Really Naming Their Kids After Pokemon Characters?!

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Amazon shocked the markets with some pretty impressive numbers (another quarter of profits, mostly due to their AWS - Amazon Web Services - cloud business). Alphabet (the new Google master company) also surprised the markets with strong numbers (mostly due to advertising). Apple did pretty great as well, which vaulted the stock to its highest levels since April, with revenue of $42.4 billion and a market cap of close to $560 billion. App of the week: Microsoft Pix. .

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The Year Of Mobile? Sounds Like The Month Of The Smartphone

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This is one of those moments when the Marketing industry must give pause. Apple vs. Android vs. RIM vs. Microsoft vs. everyone else. apple. marketing industry. microsoft. Are smartphones now mass? By the sounds of the MediaPost article, Santa's Surprise: Smartphones Go Mass (published yesterday), it's definitely moving in that direction. rapidly. We're not going to see standard adoption here (at least, I don't think we will).

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A Confederacy Of Patent Dunces

Twist Image

With Apple and Microsoft developing mobile devices (smartphones and tablets), it made perfect sense for Google to follow suit (and they struggled with their own iterations of Android devices). This way, should Apple (or another brand) ever take a legal swing at them, Google could do the old Muhammad Ali rope-a-dope with those patents. It cost Microsoft $8.5 The end of mobile marketing (before it even gets started). apple. marketing. microsoft.

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3 Things About Facebook

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While the company has deep challenges ahead of it (like getting a better grip on marketing opportunities and truly creating a more comprehensive mobile strategy), if you're at all interested in marketing and media, do yourself a favor and spend some time reading, watching and thinking about this. This article article pits Apple , Google , Amazon and Facebook against one another. apple. marketing. microsoft.

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Where The Boys (And Girls) Are

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According to Business Insider and their chart of the day today, Microsoft's Windows Compared To iOS And Android , the number one operating system (by a massive landslide) is still Microsoft Windows. Stepping back further, six years ago it controlled 90% of the market. This moment of purgatory is the exact reason why Marketers struggle. So, Marketers are going to have to place some bets. apple. digital marketing. marketer. marketing.

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What Is Code?

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I'm just a marketing dude who loves the words. I can talk to someone who used to work at Amazon.com or Microsoft about his or her work without feeling a burning shame. I'd happily talk to people from Google and Apple , too, but they so rarely reenter the general population. apple. marketing. microsoft. It's for you to understand what lies beneath these words, your website, that mobile application, Facebook , YouTube and more.

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. What would you love to see stricken from marketing speak forever?

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25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? Content Marketing

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Laying Off Microsoft

Jason Yormark

I had been working independently for about 5 years doing web development and internet marketing and doing well enough to support the family with my wife working. There was no question really when Microsoft offered. I was working in a much different type of Microsoft. Microsof

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Essential tools for influencer marketing

Socialmedia.biz

A master roundup of social marketing tools to use on behalf of brands. Target audience: Social marketers, influence marketers, businesses, brands, digital marketers, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Microsoft Excel.

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How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

Buffer Social

Before becoming a marketer, Brian sold insurance. We’re a team of eight Buffer marketers , with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Many of us fell into marketing, accidentally or on purpose.

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Amazon, Google, Apple, Facebook and the Gang of Four

Convince & Convert

Jay: It’s interesting that you talk about Google and Amazon and Apple and those guys. They just don’t talk about it very much, but they are a serious, serious force to be reckoned with that doesn’t get the same kind of love from consumers that certainly Apple or Google do.

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This Isn’t the Microsoft it Used to Be – My Full Circle Journey and Why I’m Back Again

Stay N' Alive

You may remember my scathing blog post denouncing my Xbox 360 and swearing I was leaving Microsoft. The fact is Microsoft used to create junky hardware and software, and being big and experiencing growing pains they got lazy and stopped competing in a lot of the consumer market. I hate the old Microsoft. Enter the new Microsoft. It turns out Microsoft has a new Xbox console. Microsoft has me in their clutches. Microsoft is back in the game!

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21 Content Marketing Tools to Use in 2014

Writtent Blog

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. Many experienced content marketers prefer drafting their articles in Microsoft Word or Google Docs, and for good reason.

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A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Convince & Convert

We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Granted media activities include email marketing, SMS/MMS marketing, and organic search. How This Impacts the Marketing Mix.

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The Rise of Trollmarketing and Trashtweeting on Business Social Media

Laurel Papworth

Using trolling as a marketing campaign on social media. When Apple ripped into IBM with the Superbowl 1984 Ad, it was a shocker to the world. Cup from Microsoft. Microsoft. Brand Sarcasm – IKEA vs Apple. Ikea vs Apple – nearly 2 million views.

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The New Electricity

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In the past few weeks, we've seen both Microsoft and Google come forward with their own tablets in an attempt to dethrone the iPad. In March 2012, when Apple CEO, Tim Cook , took the stage to announce the iPad 2 the biggest shock was that in the previous year, iPad 2 had outsold every single PC manufactured - beating HP , Dell , Lenovo and Acer. So, how did Google and Microsoft fare with their announcements? apple. microsoft.

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T-Commerce And The Rise Of Tablet Shopping

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A new report by InMobi and Mobext titled, The Role of Connected Devices in the Consumer Sales Journey uncovered some consumer habits that were unique to the tablet market. Look no further than Microsoft 's leap back in hardware production with their upcoming tablet, Surface. I'm less confident in Microsoft and Google's attempts at cracking the penetration that Apple 's iPad is having, simply because both the Surface and Nexus 7 are making their debut with wi-fi only.

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5 Great iPad Social Networking Apps

Jason Yormark

It’s ironic that some of the best stuff that is coming out of Microsoft these days is their iOS products. 9 Great Social Media, Digital Marketing & Productivity Tools. Apple Social MediaThere aren’t too many great social networking apps for the iPad, but I have found a select few that I find myself using on a regular basis. Below is the list that I use regularly that cover using Twitter, Facebook, blogging, news consumption and social/web stats.

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Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Rupert Murdoch’s “The Daily&# Officially Launching Feb 2? link] The New Metrics for Social Marketing [.]

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Bad Vibrations From Internet Of Things, Voice As The Next Navigation And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

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Think of Apple 's Siri , Microsoft 's Cortana and the massive growth that we're seeing with Amazon 's Alexa platform. apple. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. microsoft. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base).

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We Are Going To Shove Augmented And Virtual Reality Down Your Collective Throats

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If rumours are to be believed about Apple (and, when have they been wrong?), the pending Apple product announcement (some time in September) will be highlighted by a new iPhone that will feature "mixed" reality functionality. We're also hearing murmurs of a new Apple Watch , some kind of eyewear/headset and more. Apple's own Tim Cook stated back in September of last year how he feels about it: "Virtual reality probably has a lower commercial interest over time. apple.

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We Are Going To Shove Augmented And Virtual Reality Down Your Collective Throats

Twist Image

If rumours are to be believed about Apple (and, when have they been wrong?), the pending Apple product announcement (some time in September) will be highlighted by a new iPhone that will feature "mixed" reality functionality. We're also hearing murmurs of a new Apple Watch , some kind of eyewear/headset and more. Apple's own Tim Cook stated back in September of last year how he feels about it: "Virtual reality probably has a lower commercial interest over time. apple.

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Selling Developers Was Easy. Windows 8's Big Challenge Will be Selling Press

Stay N' Alive

I noticed some very interesting things this time though, at my very first Microsoft conference. The Press just aren't converted yet, and despite Microsoft's new focus on marketing as Steve Ballmer committed to today, they have some work to do.

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What the Future Holds for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3G Mobile Internet Comes to Mount Everest October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? Why are so many B2B marketers using social media, though?

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