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Apple vs Microsoft: Tablet Market Clash between iPad and Windows 8

Idaconcpts

Besides Google Android, the tablet king Apple iPad is about to get a taut rival in Windows 8. Microsoft has already previewed its ARM compatible Windows 8 and a dedicated app store called the Windows Store for it. Maybe, Google’s Android might not have overcome Apple iPad in number of products sold. Apple has just unveiled its third generation iPad, called the new iPad.

Copying Apple

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Some will make the argument that Apple is loosing a little bit of its luster. That while the company in a post- Steve Jobs world is still churning out cutting-edge consumer electronics and digital services, that the market for that may be hitting a plateau (this is why their last quarter was seen as a disappointment to Wall Street when - in reality - it was one of the best quarters that any company has ever had). What makes Apple such a fascinating brand, from my perspective, is how the brand is managed. The Microsoft store. Kudos for Microsoft. apple.

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The Rise and Rise of Apple Inc

Idaconcpts

The Apple I was released on April First and sold for $666.00 Within a few short years, Apple would revolutionize the computing world. Apple II, released a year later in 1977, improved several aspects of the original model as well as offering features to make it more attractive to non-computer users. Key Products in Apple Today. Apple apple history apple inc

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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

Apple. Apple doesn’t play on Facebook or Twitter. So it lets the Apple legions do all the heavy lifting. Apple don’t coordinate this, to my knowledge. For years this was a huge benefit for Apple. Often Apple surprised people by showcasing products different than the buzz would have you believe, but they were still so wonderful that no one cared.

The Rise and Rise of Apple Inc

Idaconcpts

The Apple I was released on April First and sold for $666.00 Within a few short years, Apple would revolutionize the computing world. Apple II, released a year later in 1977, improved several aspects of the original model as well as offering features to make it more attractive to non-computer users. Key Products in Apple Today. The early years. 80′s and 90′s.

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Does Google Deserve More Credit?

Geoff Livingston

Then there’s the success of Android, the only smartphone operating system to surpass Apple’s iOS in sales during the past few years. And it has become a must for content marketers. If you ask me, though, Google deserves much more credit for everything it does online, especially compared to its competitors like Facebook, Twitter, Microsoft and Apple (umm, maps?).

The End Of The Smartphone

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When Tim Cook (CEO at Apple ) took the stage in the company's first post- Steve Jobs product launch to announce the iPad 2 in 2011, Cook's staggering statistic was that the iPad had already outsold all of the desktop and laptops sold by their competitors in the previous quarter. That piece of data still hold true as Apple currently has the fourth generation iPad in-market. What will Apple do next? " Do you believe that Apple will now let Google take the lead in the future of connectivity? apple. marketing. marketing professionals.

LinkedIn - A Newer Professional Social Network?

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Right after our segment last Monday, I hopped a plane to The Art of Marketing in Toronto. Within that one hour flight, Microsoft acquired LinkedIn for over $26 billion dollars. If Facebook is our social network, is Microsoft now our professional social network? apple. microsoft. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. morning show. amazon.

The Only Screen That Matters

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Elaborating on IDC''s outlook, Worldwide Quarterly Tablet Tracker research analyst Jitesh Ubrani stated, '' Apple ''s iOS-ification of Mac OS, and Microsoft ''s implementation of Modern UI throughout different form factors are clear indicators that we''re living in a mobile-first world. The burden on marketers is paramount at this point. We live in a world where the vast majority of digital marketing is still being conceived, developed and nurtured for a Web and browser-based consumer, while the data is clear: mobile first. apple. digital marketing.

Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies. Here, you can really do one-to-one marketing at scale.”

Exploding Smartphones, Facebook's Workplace And Fake News Sites - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM

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apple. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. microsoft. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away. morning show. Most have given up.

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement. Apple’s approach toward using Twitter is likely motivated by a desire to connect with their customers.

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The Era Of Exponential Marketing

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Most everything we look at in the marketing realm is linear. Most everything we look at in the marketing realm will need to be exponential. Let's not forget that Apple began taking pre-orders for the iPad in March 2010 (that wasn't all that long ago). Marketing needs to become an exponential business. As is Microsoft , Amazon and a bunch of other hardware manufacturers ( Acer , Samsung , etc.). Exponential new ways to think about marketing. apple. exponential marketing. marketer. marketing. microsoft. Linear growth.

The Year Of More

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While Social Media has aligned within the marketing and communications departments, we're going to see the social impetus be pushed through the entire DNA of a company. Achieving mastery of the local market has never been easy. This year will see the introduction of many new devices (including the hotly anticipated entry of Apple into the television set business). From Amazon , Google / Android , Microsoft , RIM (hopefully) and maybe even Facebook , our lives (and briefcases) will continue to get filled up with new, different and interesting devices. apple.

Is Google+ the Next Big Social Media Site for Business?

The Social Media Incubator

Google+ is getting a lot of attention right now due to the “rivalry&# between Google and Facebook, which is heavily partnered with Microsoft. he said that Microsoft Windows/Office was on the verge of obsolescence at any given moment because in “the future&# we won’t install software on our computers or even require a computer – just an Internet enabled device. By the end of this year, smartphones will account for 50% of all cell phones in the US. &# The cloud&# has entered popular vernacular, and of course, the tablet market is going strong as well.

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The Future of Digital Marketing According to the Giants

Webbiquity SMM

and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. But what do these purchases tell us about the direction digital marketing is going? Guest post by Clayton Wood.

Essential tools for influencer marketing

Socialmedia.biz

A master roundup of social marketing tools to use on behalf of brands. Target audience: Social marketers, influence marketers, businesses, brands, digital marketers, SEO specialists, entrepreneurs, educators, journalists, Web publishers. If you’re an aggressive email marketer, GoDaddy can really zing you if they, for whatever reason, are displeased by your behavior.

Are Parents Really Naming Their Kids After Pokemon Characters?!

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Amazon shocked the markets with some pretty impressive numbers (another quarter of profits, mostly due to their AWS - Amazon Web Services - cloud business). Alphabet (the new Google master company) also surprised the markets with strong numbers (mostly due to advertising). Apple did pretty great as well, which vaulted the stock to its highest levels since April, with revenue of $42.4 billion and a market cap of close to $560 billion. App of the week: Microsoft Pix. . apple. microsoft. microsoft pix. The good folks at CHOM 97.7 No joke.

The Year Of Mobile? Sounds Like The Month Of The Smartphone

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This is one of those moments when the Marketing industry must give pause. Apple vs. Android vs. RIM vs. Microsoft vs. everyone else. apple. marketing industry. microsoft. android app appanalytics apple chat cisco data dataplan desktopcomputer email facetime familycoststructure flurry google html5 ios laptop marketingindustry mass mediapost microsoft mobile mobileapp mobilecarrier mobiledatausage mobilenetwork mobilephone movies onescreen raykurzweil research rim smartphone tablet textmessaging tvshow yearofmobile youtube zeitgeistamericas2011

A Confederacy Of Patent Dunces

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With Apple and Microsoft developing mobile devices (smartphones and tablets), it made perfect sense for Google to follow suit (and they struggled with their own iterations of Android devices). This way, should Apple (or another brand) ever take a legal swing at them, Google could do the old Muhammad Ali rope-a-dope with those patents. We live in the day and age of patent trolls and lawsuits (just look at the billion-dollar-plus verdict Apple was awarded over Samsung last week). It cost Microsoft $8.5 The end of mobile marketing (before it even gets started).

3 Things About Facebook

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While the company has deep challenges ahead of it (like getting a better grip on marketing opportunities and truly creating a more comprehensive mobile strategy), if you're at all interested in marketing and media, do yourself a favor and spend some time reading, watching and thinking about this. This article article pits Apple , Google , Amazon and Facebook against one another. Beyond a world where Microsoft doesn't even make it to the final four, it may appear (on the surface) that Facebook just snuck into this list against those behemoths. apple. marketing.

Where The Boys (And Girls) Are

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According to Business Insider and their chart of the day today, Microsoft's Windows Compared To iOS And Android , the number one operating system (by a massive landslide) is still Microsoft Windows. Stepping back further, six years ago it controlled 90% of the market. This moment of purgatory is the exact reason why Marketers struggle. So, Marketers are going to have to place some bets. apple. digital marketing. marketer. marketing. microsoft. mobile marketing. Does this remove credibility from the Blogger? Hardly.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? We’ve listed all the responses below: Top 3 Content Marketing Trends for 2017 and Beyond. Content Marketing

What Is Code?

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I'm just a marketing dude who loves the words. I can talk to someone who used to work at Amazon.com or Microsoft about his or her work without feeling a burning shame. I'd happily talk to people from Google and Apple , too, but they so rarely reenter the general population. apple. marketing. microsoft. It's for you to understand what lies beneath these words, your website, that mobile application, Facebook , YouTube and more. Every Saturday, I share links with good friends , Alistair Croll and Hugh McGuire. It's not really a cover story. Seriously.

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. What would you love to see stricken from marketing speak forever?

Laying Off Microsoft

Jason Yormark

I had been working independently for about 5 years doing web development and internet marketing and doing well enough to support the family with my wife working. There was no question really when Microsoft offered. I put in four amazing years with Microsoft Advertising and made life long friends in the process. I was working in a much different type of Microsoft.

Amazon, Google, Apple, Facebook and the Gang of Four

Convince & Convert

Jay: It’s interesting that you talk about Google and Amazon and Apple and those guys. By the same token, there’s no guarantee, as you know, that Amazon, Apple, Facebook, and Google will be as prominent in five years, unless these companies are constantly reinventing themselves, and even then, there’s no guarantee. Video production by my friends at Candidio.

This Isn’t the Microsoft it Used to Be – My Full Circle Journey and Why I’m Back Again

Stay N' Alive

You may remember my scathing blog post denouncing my Xbox 360 and swearing I was leaving Microsoft. The fact is Microsoft used to create junky hardware and software, and being big and experiencing growing pains they got lazy and stopped competing in a lot of the consumer market. I hate the old Microsoft. Enter the new Microsoft. Something was getting to them, though, as they would see commercials on TV when Microsoft’s Kinect launched of people controlling a computer screen with their hands and legs. Microsoft has me in their clutches.

21 Content Marketing Tools to Use in 2014

Writtent Blog

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Image credit: content marketing experience. Evernote. Percolate.

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Bad Vibrations From Internet Of Things, Voice As The Next Navigation And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

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Think of Apple 's Siri , Microsoft 's Cortana and the massive growth that we're seeing with Amazon 's Alexa platform. apple. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. microsoft. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7

Be the Leader In Your Industry: Blaze the Trail

Spin Sucks

A Page from the Apple Book. The consumer electronics industry is built around copying the successful products that Apple produces. When the iPhone came out, there were copycat touch-screen phones on the market within months. Apple blazed the trail. Apple blazed the trail. Apple blazed the trail. Microsoft opened 11 retail stores this year. But How?

A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Convince & Convert

We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. When defining owned media this way, it becomes clear that many of the activities that occur in social media, email marketing, and other digital channels don’t belong in this media category , as control is far from absolute. Paid Media.

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The Rise of Trollmarketing and Trashtweeting on Business Social Media

Laurel Papworth

Using trolling as a marketing campaign on social media. When Apple ripped into IBM with the Superbowl 1984 Ad, it was a shocker to the world. Cup from Microsoft. Microsoft. Brand Sarcasm – IKEA vs Apple. The newest trollmarketing campaign comes from Ikea against, ironically, Apple. Ikea vs Apple – nearly 2 million views. And unusual.

We Are Going To Shove Augmented And Virtual Reality Down Your Collective Throats

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If rumours are to be believed about Apple (and, when have they been wrong?), the pending Apple product announcement (some time in September) will be highlighted by a new iPhone that will feature "mixed" reality functionality. We're also hearing murmurs of a new Apple Watch , some kind of eyewear/headset and more. Apple's own Tim Cook stated back in September of last year how he feels about it: "Virtual reality probably has a lower commercial interest over time. Microsoft has HoloLens. Apple is coming (if you believe the rumours above). apple.

We Are Going To Shove Augmented And Virtual Reality Down Your Collective Throats

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If rumours are to be believed about Apple (and, when have they been wrong?), the pending Apple product announcement (some time in September) will be highlighted by a new iPhone that will feature "mixed" reality functionality. We're also hearing murmurs of a new Apple Watch , some kind of eyewear/headset and more. Apple's own Tim Cook stated back in September of last year how he feels about it: "Virtual reality probably has a lower commercial interest over time. Microsoft has HoloLens. Apple is coming (if you believe the rumours above). apple.

T-Commerce And The Rise Of Tablet Shopping

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A new report by InMobi and Mobext titled, The Role of Connected Devices in the Consumer Sales Journey uncovered some consumer habits that were unique to the tablet market. Look no further than Microsoft 's leap back in hardware production with their upcoming tablet, Surface. I'm less confident in Microsoft and Google's attempts at cracking the penetration that Apple 's iPad is having, simply because both the Surface and Nexus 7 are making their debut with wi-fi only. microsoft. Tags: apple. Touch, screen size, portability does add a different layer.

The New Electricity

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In the past few weeks, we've seen both Microsoft and Google come forward with their own tablets in an attempt to dethrone the iPad. In March 2012, when Apple CEO, Tim Cook , took the stage to announce the iPad 2 the biggest shock was that in the previous year, iPad 2 had outsold every single PC manufactured - beating HP , Dell , Lenovo and Acer. So, how did Google and Microsoft fare with their announcements? Unfortunately, Google and Microsoft sounded eerily similar to DEVCON 2010 when RIM (makers of BlackBerry ) announced the launch of their tablet device, PlayBook.

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5 Great iPad Social Networking Apps

Jason Yormark

It’s ironic that some of the best stuff that is coming out of Microsoft these days is their iOS products. 9 Great Social Media, Digital Marketing & Productivity Tools. Apple Social MediaThere aren’t too many great social networking apps for the iPad, but I have found a select few that I find myself using on a regular basis. Below is the list that I use regularly that cover using Twitter, Facebook, blogging, news consumption and social/web stats. WordPress (free) – Invaluable app to manage your WordPress blog to manage posts, comments and pages.

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Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Rupert Murdoch’s “The Daily&# Officially Launching Feb 2? A structured approach to capturing, measuring, analyzing and refining marketing strategies in near real time is essential to executing a successful social campaign.

Selling Developers Was Easy. Windows 8's Big Challenge Will be Selling Press

Stay N' Alive

I noticed some very interesting things this time though, at my very first Microsoft conference. The Press just aren't converted yet, and despite Microsoft's new focus on marketing as Steve Ballmer committed to today, they have some work to do. I do see a couple Windows laptops, but they're surrounded by Macs and iPhones and other Apple devices. I was surrounded by Macs!