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3 UGC Marketing Trends on the Rise in 2018

Pixlee

User-generated content marketing has been on a growth trajectory within digital marketing in recent years. As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent. Influencer Marketing.

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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . Generating an affordable marketing stream.

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7 Tricks for Instagram Accounts with Low Engagement Rates

Pixlee

Not only do brands, influencers, and potential partners look at this rate for social proof, but your potential customers are checking it out too. UGC is a great way to encourage your followers to engage with your posts. Because UGC isn’t created by your brand, users see it as more relatable and trustworthy. Using UGC also gives you a bit of a break from constantly creating new content ideas, and it might even provide you with some inspiration.

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Holiday Marketing Ideas: 6 Ways to Stand Out on Social Media this Season

Later

Now is the time to get creative with your holiday marketing ideas! . Below, we highlight 6 holiday marketing ideas to help you cut through the social media noise and engage with your customers this season: Holiday Marketing Ideas #1: Run a Holiday-themed Instagram Giveaway. you could tie your giveaway to larger marketing goals, such as raising awareness around the product launch. . Just keep in mind that the goals you set will influence the type of giveaway you run. .

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What Influencers and Brands Should Takeaway from the #WWDC Conference 2019

Pixlee

WWDC this year brought a lot to the influencer and UGC space – and not just with Photos app updates. We’re going to dive into some of the highlights from the keynote that directly affect the UGC market and Instagram influencers, and how to make the most of these new software upgrades. Apple has overhauled its detection and scanning technology. Influencers and consumers alike all have the same functional problem with their phones – not enough storage.

No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success

Pixlee

Brands who make the news for their marketing at the festivals get that Millennials relate to this sort of experience, but for many brands, the value hasn’t extended past Coachella. Music festivals are a unique opportunity to guinea pig novel uses of tech – for example, given the high ticket price and general zeitgeist of Coachella, Childish Gambino had a safe bet to reach a large portion of the audience with an Apple-only Airdrop request. Year-Round Influencers.

How Glossier Hacked its Way to a Billion Dollar Valuation

Pixlee

A billion dollar valuation with only 40 products is, without understating it, Apple Computer territory. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. But with community-driven marketing, brands can hack this process and save an untold amount of time and money with three key steps. Glossier helped prove that content can dominate your marketing strategy when used as a tool for brand agility.

What the Facebook and Instagram API Changes Mean for You

agora pulse

Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” Because of these few bad apples, these Facebook and Instagram API changes are saying this to ALL third party tools. Let me explain what Facebook and Instagram API restrictions are now in play and their implications for marketers who use social media management tools like Agorapulse. How will your social media marketing change in light of these Facebook and Instagram API changes?

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What the Facebook and Instagram API Changes Mean for You

agora pulse

Remember when we social media marketers freaked out over the “ Facebook apocalypse ?” Because of these few bad apples, these Facebook and Instagram API changes are saying this to ALL third-party tools. Let me explain what Facebook and Instagram API restrictions are now in play and their implications for marketers who use social media management tools like Agorapulse. How will your social media marketing change in light of these Facebook and Instagram API changes?

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How to create a must-see social content strategy with trendspotting

Sprout Social

Marketers are always on the hunt for “the next big thing.” Despite popular belief, getting ahead of the curve and predicting marketing trends doesn’t require a crystal ball. Social marketers are natural trendspotters.

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The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Showcase reviews: Marketing Insider Group (Curation), Maximize Social Business (Drive), Online Marketing Institute, Perception System, SnapApp.

The Top 20 Brands to Watch at NRF 2019

Pixlee

To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Even with heavy competition from online-only retailers, Petco has met the needs of an evolving market by broadening their in-store offerings, from pet grooming, pet sitting, and even veterinary services. Keep an eye on Walmart’s unveiled plans for co-opting some much-needed competition in Amazon’s market space.

Master the art of social media reporting (with our editable template)

Sprout Social

Or maybe the rest of your marketing team wants to make sure you’re on the same page. You can adapt our template based on your business and its preferred platforms in just a matter of clicks – just open in Adobe or Apple Preview to edit. Your marketing team who’s already knee-deep in data and industry jargon? For example, marketing teams are going to be interested in campaign-specific performance data. Publish more UGC.

How to Build a Strong Social Media Presence–Organically!

agora pulse

On Facebook , they’re all about UGC ( user-generated content ), sharing funny fan tweets, popular memes, and Instagram posts. And on Instagram they’re hardcore fashion-focused, featuring a diverse range of beauty and fashion influencers. Look at Apple on Twitter.

Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Oh, and we also saw a notable shift in social content marketing. We’ve put together a comprehensive guide to coming up with your social media marketing plan for 2019 to help you start the new year strong. How to use this social media marketing plan.

The Ultimate Guide to Writing Good Instagram Captions

Later

And while celebrities like Kylie Jenner can get away with a single moon emoji as a caption, for brands and influencers, lengthy captions that champion story-telling and authenticity are driving great results: . TOP NOTES-Bergamot, Apple Blossom, Raspberry, Italian Lemon. A post shared by Instagram Business Marketing (@elisedarma) on Jun 11, 2019 at 9:08am PDT. A post shared by Instagram Business Marketing (@elisedarma) on Jul 16, 2019 at 8:00am PDT.