How to Create a Hashtag Just for Your Business

Sprout Social

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Now businesses create a hashtag for consumers to find more information about a product or service. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement. When you create a hashtag, you give users a new way to get in touch with your business on social. Reasons to Create a Hashtag. When to Use Hashtags.

Social Media’s Response to Apple vs. The FBI

Convince & Convert

On Tuesday, Virgin’s promotion was shared on Twitter, topping their popular tweets from the week: Still, #LetModFly is only ranked fifth among their Top Hashtags: With the promotion running just until February 21, concern can be drawn over the fact that the hashtag has only been used 11 times. ” Tech: Apple vs. the FBI. Earlier this week, Apple shared that a federal court ordered the company to help the F.B.I. Business: Virgin America Launches #LetModFly.

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Why Twitter Hashtag Infographic Fails

Ari Herzog

Who spends so much time creating a hashtag? Let me simplify this monstrosity of a flowchart: Create your own hashtag if it doesn’t exist and if it is unique both for people to remember and for people to use to amplify your reach. Do not create your own hashtag if one already exists and if your participation will benefit you and others using it. If you are creating a new product then create a hashtag for it. Twitter launched this infographic on August 21, 2013.

Miss Topsy? Here are the Top 3 Topsy Alternatives

Keyhole.co

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. It also lets you monitor more than just hashtags. Blog Marketing Trends & Tips Find the Right Monitoring Tool Hashtag Analytics Social Media Marketing Topsy

New! Schedule a First Comment on Instagram with Later

Later

Want to reap the benefits of Instagram hashtags without crowding your caption? While adding hashtags to your posts is one of the best ways to boost your engagement and get your posts in front of your target audience, too many hashtags in your captions can look untidy (or worse, spammy!). Instead, posting your hashtags in the first comment is a great way to make your caption the star of the show, without compromising any of the engagement you can get with hashtags.

A Walk Through Twitter’s Walled Garden

The Realtime Report

Last month, it introduced its first branded hashtag page in partnership with #NASCAR. Or you can do build a walled garden and deliver a superior product, (while also keeping your developers happy), like Apple has done. Insights branded hashtag page Events pages Expanded Tweets Hashtag pages Twitter Twitter API Twitter Cards Twitter video Walled Garden

The Wisdom Of One

Twist Image

Apple CEO Steve Jobs is known to have said during the development of the iPad that, "It's not the consumers' job to figure out what they want." New ideas and new uses are the by-product of innovation (look no further than Chris Messina and how he stumbled into creating hashtags for Twitter ). I wonder if we would have hashtags had Messina tweeted out, "maybe together we can think of a way to group conversations together on Twitter?" hashtags.

Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards

Webbiquity SMM

The posts were a huge hit on Twitter, with the #Nifty50 hashtag reaching nearly 70,000 people through more than 140,000 tweets and retweets, according to TweetReach. We are working with a potential corporate sponsor to provide Apple iPads to 50 low-income children—the #Nifty50 Kids—somewhere in the U.S. Social Media Marketing Twitter Apple iPads Blue Focus Marketing Blog Cheryl Burgess disadvantaged kids Google Glasses Nifty50 social media marketers TweetReach Twitter awards

Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. Apple could create an aggregation site to pull in blog posts and reviews about the product. “Traditional&# media is struggling.

#SproutChat Calendar: Upcoming Topics for May 2017

Sprout Social

Add to Calendar: Outlook • Google • Yahoo • Outlook.com • Apple Calendar. Add to Calendar: Outlook • Google • Yahoo • Outlook.com • Apple Calendar. Add to Calendar: Outlook • Google • Yahoo • Outlook.com • Apple Calendar. Wednesday, May 24: Engaging & Growing an Audience With Hashtags. Hashtags are a powerful way to engage your audience and tap into relevant conversations. That’s why brands are utilizing hashtags.

5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Apple. You want to hear in real time every time your brand, tracked keywords or hashtags are mentioned or used. Google Alerts is free and easy to set up as shown below: You should also listen for competitors and top performing keywords or hashtags in your industry. You can learn a lot about them on Instagram by trying different hashtag combinations like: #GreenGreenGreenrocks. Guest Post by Amos Onwukwe. Big business bureaucracy stifles B2C communication.

6 Instagram Rules You Kinda Need To Know About

agora pulse

Don’t use banned hashtags. Not all hashtags are created equal. Using one of Instagram’s banned hashtags can land you in hot water and ignorance is not an excuse. While some banned hashtags are pretty common sense and align with Instagram’s terms of service, others aren’t so obvious. How do you check if a hashtag is banned? When you post the photo include the hashtag #regram or #repost and tag the original content owner. Truth time.

Parler: What Brands Need to Know About the Latest Social Media Network

Ignite Social Media

After topping both Google and Apple download charts this past week, you are probably wondering “What is Parler?”. Users are able to comment on posts, ‘vote’ (which is similar to a like), ‘echo’ (which is similar to a retweet) or search for hashtags.

Pro Tips to Spot and Dodge A Social Media Crisis Before It’s Too Late

Keyhole.co

Then, after a quick glance, it’s posted with the hashtags #smoke and #clouds on the 4th of July! Social media listening tools allow you to cut through the noise in social media through comprehensive monitoring of reviews, posts, hashtags and keywords.

What the Facebook and Instagram API Changes Mean for You

agora pulse

Because of these few bad apples, these Facebook and Instagram API changes are saying this to ALL third party tools. What this means for users: Starting April 4, 2018, your third party tool will no longer allow you to: reply to or like public content (posts you retrieve via our listening feature, i.e., hashtags and location searches). As of December 11, 2018, you will no longer be able to conduct hashtag or location searches using a third party tool.

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What the Facebook and Instagram API Changes Mean for You

agora pulse

Because of these few bad apples, these Facebook and Instagram API changes are saying this to ALL third-party tools. What this means for users: Starting April 30, 2018, your third party tool will no longer allow you to: reply to or like public content (posts you retrieve via our listening feature, i.e., hashtags and location searches). As of December 11, 2018, you will no longer be able to conduct hashtag or location searches using a third party tool.

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Video Curation, It’s All About the N3TWORK

Janet Fouts

N3TWORK is billed as “The first personal TV network” Videos are categorized by hashtags and you have the ability to create your own channel and then curate content to populate that channel by either searching for and linking to your favorites or letting N3TWORK feed you videos it thinks you’ll like based on your interests. Other users can subscribe to your channel, follow hashtags and re-share videos through the app or the major social networks.

Ultimate Guide to User-Generated Content

Later

One UCG-focused campaign that never fails to capture the world’s attention is the annual Apple “Shot on iPhone” campaign. . Over the course of three weeks, a panel of judges reviewed photo submissions from around the world and selected 10 winning photos that were then featured on billboards in select cities, Apple retail stores and online. Music: “Apple Juice” by @procfiskal. A post shared by apple (@apple) on Aug 31, 2019 at 9:44am PDT.

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7 Tools to Become a Better Influencer

Pixlee

Instasize can be downloaded for free on both the Apple App Store and the Google Play Store. Pre-schedule posts, preview how images look on your feed before posting and edit captions and hashtags with ease.

7 Tricks for Instagram Accounts with Low Engagement Rates

Pixlee

Add Hashtags. Do you have a hashtag strategy? If you’re not already using hashtags , it’s time to jump on the bandwagon because they’re an excellent tool for getting your content in front of potential followers. Before you start throwing any hashtag you can think of on your next post, let’s go over a couple of strategy tips. First, Instagram lets you use 30 hashtags per post, so you’ll want to take advantage of all 30 if you can.

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The Office For Mac Social Media Extravaganza!

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Apple , Social Media / The Office For Mac Social Media Extravaganza! February 1st, 2010 Posted in Apple , Social Media Tweet Share Three months ago I accepted a contract position that would have me help build the social media and community plan for Mac Office. You can earn a second entry by tweeting anything (preferably something clever of course) using the #officeformac hashtag.

Organic vs. Paid Social Media: How to Integrate Both into Your Strategy

Hootsuite

People following any hashtags you use. If you’re running paid and organic campaigns simultaneously, you’ll want to make sure you measure apples against apples, and oranges against oranges. Weighing the options between organic vs paid social media?

Should Your Brand Invest in TikTok?

Ignite Social Media

When footwear brand Crocs launched on TikTok, it gained more than 100,000 followers within a single week and saw 45,000 videos featuring its #ThousandDollarCrocs hashtag created within 36 hours. During stay-at-home orders, TikTok usage soared as well, becoming the second most popular app in Apple’s App Store, after only Zoom. Our most popular webinar of the last 12 months was by far “What Marketers Need to Know About TikTok,” and for good reason.

5 Ways to Grow Your Instagram Following and Build Community

Convince & Convert

Grow Using Hashtags and Tags Without Looking Spammy. #We There are a few things you need to know about hashtags and tagging on Instagram. The first is to understand that hashtags can be one of the best ways to grow an Instagram following quickly but also one of the fastest ways to make your current followers hate you. Don’t Use Irrelevant Hashtags for Your Posts. To your surprise, when you flip the page, you’re met with a recipe for apple pie.

The Ultimate Guide to Writing Good Instagram Captions

Later

Should you use emojis and hashtags? TOP NOTES-Bergamot, Apple Blossom, Raspberry, Italian Lemon. A common practice among influencers is to include a hashtag like #spon, #sponsored, #ad, #paid, or #partnership in the captions of their sponsored Instagram posts. . If you want to disclose sponsored Instagram posts using a general hashtag, the only FTC-compliant ones are #sponsored or #ad. . The disclosure hashtag has to be easily noticed and understood by users.

What to Post on Instagram: 15 Creative and Engaging Ideas

Hootsuite

Apple also does a great job of this with their #ShotOnAnIphone posts where they encourage users to share their iPhone photos and videos on Instagram using the hashtag. A post shared by apple (@apple) on Jan 1, 2018 at 9:01am PST. Use a daily hashtag. Daily hashtags are hashtags dedicated to specific days of the week—and they’re a great way to build engagement with your followers. Good Instagram post ideas promote your brand.

How to Create Online Buzz for Your Launch

Convince & Convert

You set up your hashtags, update your Facebook page, and get the message out to anyone who’ll listen. Think about how companies like Apple get huge coverage before they launch a product. Apple announces the product (which still isn’t going to be available for another six months), and hysteria breaks out. When Apple finally does ship the product, they sell millions of units in the first few days. You’ve been working for a year or more, and the big day is here at last.

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Should Your Agency Use Emojis in Social Media? Really?

agora pulse

Did You Know … If you hashtag an emoji on Insta, it will become a live link to see all other Instagram posts that have hashtagged that emoji. Apple Animoji : If you have an iPhone X with facial recognition, you can try animated emojis for messenger and video. “Charlotte, we’re a Fortune 500 institution,” the CEO of a large US corporation said. Our followers don’t want to play childish emoji games!”

3 Resources for PR/Social Media Pros & Small Biz Owners

Waxing UnLyrical

The daily PR & Marketing calendar of event hashtags. Not to mention keeping track of the various hashtags that are associated with them. Of course there are numerous PR industry events, from local meetings to international conferences, that I would like to follow on any given day, but where is a simple calendar of all of the daily PR & Marketing hashtags? please take a moment to add the hashtag. Let’s plaster the whole edifice with apple pie whilst we’re at it.

Pinterest 101: What Every Smart Social Media Manager Needs to Know

agora pulse

Pin descriptions can contain up to 500 characters, including hashtags. Pin hashtags: To increase visibility and searchability, you can add hashtags to your Pin descriptions. You can include as many hashtags as you like , as long as they fit into the description’s 500-character limit. That means you should be sure to include relevant keywords and hashtags in your copy. Are you getting everything you can from Pinterest?

The Complete Guide to TikTok Advertising for Marketers

Hootsuite

Apple and Google Play users have downloaded the TikTok app over 1.5 Hashtag Challenge : Ad appears on the Discovery page. Hashtag Challenge: $150,000 for six days. . Clean & Clear in India ran a Hashtag Challenge campaign to introduce a new limited-edition design to a teen audience. As you browse this section, you will also see the advertisers running Hashtag Challenge campaigns. . As you engage with videos and users, add hashtags to your favorites.

Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Hashtag clouds for Abercrombie & Fitch for mentions from New York (left) and California (right). Comparing the hashtag clouds for Abercrombie & Fitch from New York and California shows different themes for each. For example, the above map shows sentiment towards the recent launch of Apple Pay in the UK by region. Intimate knowledge of markets and customers alike is the key to success for any brand.

Instagram Reels vs TikTok: What You Need to Know

Keyhole.co

Just consider the following 2020 TikTok stats : TikTok is the 4th most downloaded free iPhone app in 2019 (and the 2nd from all apps downloaded in 2019 both on Google Play and Apple App Store).

The Pros and Cons of Becoming a Thought Leader

Waxing UnLyrical

While rolling their eyes, there are some who think it should be added to the list of overused words and join the likes of bae, twerk, selfie and hashtag (please go here if you don’t know what any of those mean). Apple. Guest Post by C.A. Newberry. You started a blog, penned some insightful articles and accumulated a couple thousand followers on Twitter. Shall we label you a “thought leader?” ” Nope, not happening. Sorry.

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4 Ways to Use Social Media for Content Research

Bill Hartzer

If you want your article to include detailed information regarding the effect that apples have on removing cholesterol from the heart, you could enter a phrase like “Health Benefits Of Apples” into the search field of Twitter. Another great strategy that you should incorporate to ensure that you are successful in getting the article research you want is the use of hashtags.

Get Your Social Media Inbox To Zero

The Social Media Hat

The Monitoring tab includes any media (photos or video) from your hashtag or location searches. And of course you can disable these searches, as well as add others for hashtags and other words you want to monitor. One of the more powerful but less well known features of AgoraPulse is to create a saved list of Hashtag or Location searches within your Instagram Monitoring tab. You can monitor brand hashtags and locations. Social Media Get Your Social Media Inbox To Zero.

Instagram Stories Analytics: How to Measure the Metrics that Matter

Hootsuite

When you use a hashtag or location sticker, your story is more likely to appear in Explore or the sticker’s larger story. Sticker Taps : The number of taps on the location, hashtag, mention or product stickers in your story. How to measure hashtag and location stickers on Instagram Stories. Instagram story stickers include hashtags, locations, mentions, and product tags. Pro tip: Remember not to compare apples to oranges. Stories disappear after 24 hours.

Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!

Buffer Social

LinkedIn is now encouraging people and pages to use hashtags in their content so that they can increase the visibility of that content in the news feed. Part IV: Using LinkedIn hashtags to maximize content exposure. So at the top of the list are brands like Oreo, Playstation, Doritos, Xbox, Apple, Nike, Amazon, Chik-Fil-A, and Go Pro. Part IV: Using LinkedIn hashtags to maximize content exposure. Resource: How to Maximize Your Expose with LinkedIn Hashtags.

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How Brands Use Digital Events to Engage Their Customers

Pixlee

billion people watched the Apple iPhone event of September 2019 live on YouTube. Live polls, games, and hashtag conversations are just a few ways you can simply build collaboration into an event. Over 1.8 Samsung’s latest event had over 58 million live-stream viewers across the globe. And today, with all in-person events canceled, digital-live events are gaining unprecedented traction. Digital events have become a key element in 2020 marketing strategies.

Employee Advocacy on Social Media: What is it and How to Do it Right

Hootsuite

Target employees share the volunteer work they do with the social hashtag #TargetVolunteers. Create a hashtag to promote a specific employee advocacy campaign. Then create a leaderboard to show who’s getting the most impressions or engagement for the hashtag. Organize a prize for the leader, or hold a draw for all team members who create hashtagged posts. Cisco held a contest for its 2019 summer interns, encouraging them to share with the #WeAreCisco hashtag.