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Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores. Last Friday, the technology debuted in 254 Apple stores in the U.S.

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Apple iPhone 7 (And More) Launch In Less Than Two Minutes

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It took Apple more than two hours to show the world what technology will look like for the next short while. We have the iPhone 7 , headphones without cables ( AirPods ), an updated Apple Watc h (hello, GPS and water resistant!) Personally, I'm waiting on the next generation of Apple laptops (guess that will be coming shortly?).

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Is Marketing About To Get Really Creepy Or Really Good?

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Apple acquired a company last week. There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. This is more than a defensive move for Apple.

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Was The iPhone 7 Worth The Wait? What Is The Future Of Uber? All That And More On CHOM FM

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A GPS-enabled and swim-proof Apple Watch. apple watch. digital marketing. digital marketing agency. digital marketing blog. marketing blog. apple watch. digital marketing. digital marketing agency. digital marketing blog. marketing blog. This week we discussed: .

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The Year Of More

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While Social Media has aligned within the marketing and communications departments, we're going to see the social impetus be pushed through the entire DNA of a company. Achieving mastery of the local market has never been easy. apple television. local market. apple television. local market. More local.

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Six Links Worthy Of Your Attention #25

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"Is GPS eroding our brain? But that may be what the GPS has done to our brains. What will Amazon , Apple and the big book retailers do to play along or catch up? It may be eroding your brain - MSNBC. When you get in a taxi, you can tell the driver where to go, or how to get there. " (Mitch for Hugh). bitcurrent.

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The Most Amazing Internet Stock Of The Year

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There are sprinkles of newer thinking (like when The Huffington Post launched their GPS For The Soul app) and I'm hopeful that they can leverage everything they have with The Huffington Post coupled with their acquisition of Patch to crack the code on local (and hyper-local) content. content marketing. gps for the soul.

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