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No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success

Pixlee

Brands who make the news for their marketing at the festivals get that Millennials relate to this sort of experience, but for many brands, the value hasn’t extended past Coachella. Music festivals are a unique opportunity to guinea pig novel uses of tech – for example, given the high ticket price and general zeitgeist of Coachella, Childish Gambino had a safe bet to reach a large portion of the audience with an Apple-only Airdrop request. Brand Marketing