4 Ways Your Website Can Replace Focus Groups
Buzz Marketing for Technology
NOVEMBER 28, 2012
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1. What do they like? You’ll be forgiven if you.
Strategy Lessons: The Water Book
MARCH 7, 2011
This book primarily focuses on the The Five Attitudes and Approaches to strategy; Upper, Middle, Lower, Right Side and Left Side. This is no different than focus groups in advertising or public relations, market research studies prior to product marketing, or competitive research in all fields. Apple masters this approach better than any company or nonprofit in the marketplace.
Strategy Lessons: The Fire Book
MARCH 27, 2011
This is where Apple excels over its computing brethren. This can take the form of focus groups, invite only alpha groups, announcement of intent, etc. Poles at the gates have groups of five to prioritize by check-in, but now Southwest has tiers of tickets, which allows people to buy priority pole position. 1) Seize First Place. Musashi. 2) Create Desire. Musashi.
The Wisdom Of One
AUGUST 5, 2011
Apple CEO Steve Jobs is known to have said during the development of the iPad that, "It's not the consumers' job to figure out what they want." I wonder if we would have hashtags had Messina tweeted out, "maybe together we can think of a way to group conversations together on Twitter?" Much in the same way, if Guy Laliberte set up a focus group to figure out the next iteration of the circus, instead of having his own very innovative perspective that led to the creation of Cirque du Soleil. Tags: apple. I would not. It's going to inspire it.
Why Do Customers Tattoo Themselves with the Brands They Love?
APRIL 27, 2010
Harley-Davidson , Nike , Playboy, Coca-Cola , VW , and Apple logos have been permanently etched into the skins of customers worldwide. Membership into Social Groups: Brand tattoos help customers bond with others in the same social group who share special interests and common values. You only “get the message” if you’re part of that group. Why do they do it?
Social Pros 16 – Jay and Eric Strike Back
Convince & Convert
MAY 18, 2012
Jay : I mean it’s a focus group of one at that point, is it not? government, or Apple for that matter. So, the example I used was Nike, although perhaps a more modern example would be Apple, where both companies have been criticized for labor practices and their supply chain in the past, but that’s old news, right? Listen Now. The RSS feed is: [link].