4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group?

The Wisdom Of One

Twist Image

Apple CEO Steve Jobs is known to have said during the development of the iPad that, "It's not the consumers' job to figure out what they want." I wonder if we would have hashtags had Messina tweeted out, "maybe together we can think of a way to group conversations together on Twitter?" Tags: apple. Do you think that Social Media can fuel innovation?

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Strategy Lessons: The Water Book

Geoff Livingston

This book primarily focuses on the The Five Attitudes and Approaches to strategy; Upper, Middle, Lower, Right Side and Left Side. Apple masters this approach better than any company or nonprofit in the marketplace.

Apple 32

Strategy Lessons: The Fire Book

Geoff Livingston

This is where Apple excels over its computing brethren. This can take the form of focus groups, invite only alpha groups, announcement of intent, etc. Strategy 350 Apple Avis communications Domino Project marketing radiohead Seth Godin Southwest

Why Do Customers Tattoo Themselves with the Brands They Love?

Bill Hartzer

Harley-Davidson , Nike , Playboy, Coca-Cola , VW , and Apple logos have been permanently etched into the skins of customers worldwide. Membership into Social Groups: Brand tattoos help customers bond with others in the same social group who share special interests and common values.

Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

Jay : I mean it’s a focus group of one at that point, is it not? government, or Apple for that matter. Everyday, somebody complains about how Nike shoes are made or how Apple computers and iPads are made, et cetera.