No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success
Pixlee
APRIL 25, 2019
Music festivals are a unique opportunity to guinea pig novel uses of tech – for example, given the high ticket price and general zeitgeist of Coachella, Childish Gambino had a safe bet to reach a large portion of the audience with an Apple-only Airdrop request. In-person experiences are translatable to valuable online events.
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