article thumbnail

Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Client D saw a 46% decrease in CPM, a 51% decrease in CPC and a 51% decrease in CPLPV. Having said that, it does seem to be a buyer’s market right now. Right behind Zoom is TikTok on the charts.

CPM 175
article thumbnail

What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

This shift allows marketers and sellers to spend more of their time planning sophisticated, strategic campaigns rather than getting bogged down in the granular details. Programmatic advertising learns about customers as they roam online, enabling marketers to create specific messaging for different target audiences. Real-time Feedback.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

Established marketing platforms like TV, print, email, and digital have a standard way of measuring success. banana”, “apple”, “pear”, etc.). In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Driving engagements? Driving traffic?

Nielsen 120
article thumbnail

Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

Marketers may be missing out on some of today’s biggest digital opportunities. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. Video games: marketing’s biggest missed opportunity? The time we spend using connected devices continues to rise.

Report 145
article thumbnail

Fetching Friday – Resources Mashup & Movie of the Week

Kikolani

How to beat changes to organic search – 5 ways to continue getting traffic to your site after the latest Google update as well as what this means for article marketers. How to get Facebook ads for (almost) free – optimizing your ads for lower CPC bids. You can view higher quality trailers on Apple.

Mashup 149
article thumbnail

The Complete Pinterest Advertising Guide to More Valuable Ads

Sprout Social

Maybe you share pieces of your blog content with quality images and organize them by topic (marketing or sales, etc). You’re charged just like a regular cost-per-click (CPC) ad. Instead of directing users to a website, Promoted App Pins open up your app for download in the Apple or Android store. Cinematic Pins.

article thumbnail

Organic vs. Paid Social Media: How to Integrate Both into Your Strategy

Hootsuite

For instance, Facebook’s CPC went down from 11 cents to 9 between January and March alone. Just a year before that, Hootsuite’s own numbers had CPC averaging around 40 cents. So where does that leave your brand’s social media marketing strategy ? Read our full guide to influencer marketing here. Read on to learn more.