Compete Responds To Criticism

Dave Fleet

I was pleased to see that Compete responded, multiple times — in a comment on my post; via a tweet and then subsequently in email. Given the interest I saw from other people, I obtained Compete’s permission to publish our exchange. Compete is based on a sample of 2 million, US based panelists. At the core the methodologies are like comparing apples to oranges, they’re both fruit – just produced from different trees.

Comparing Apples To BlackBerrys

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Many think RIM is faltering because they aren't innovating like Apple or Google ( Android is a Google initiative). Comparing Apple to RIM is like comparing Jay-Z to The Beatles. It's only their fault if they were pursuing greatness in those domains - as a core competency. Apple's Steve Jobs is a unique individual. Now, whether or not they can compete and innovate against companies such as Apple or Google? Research In Motion had a tough week last week.

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Trending Sources

Motorola XOOM Android Tablet – A Fair Rival to Apple’s iPad


If you are looking for a competent VA for real estate services, please visit his company’s website. Apple Apple iPad motorola motorola xoom Motorola XOOM Android Tablet motorola xoom review xoom tablet

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5 Forms of Apple Link Bait

Geoff Livingston

Why bother trying to compete? Instead, let’s “newsjack” the iPhone 5 reveal with a fun post lampooning the most common forms of Apple link bait! What a great way to drum up the Apple fanboys and fangirls. 3) B h About Apple. Image by dennoir.

What Is Apple Up To? Can Walmart Catch Amazon? And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

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This week will bring the "other" big Apple event and news to the world. It's Apple. The rumour mills is thinking that changes will be made to Apple Music , announcement of Apple's own unique TV programming (a la Netflix ), and a lot of love for Siri. Walmart is one of the few retailers that can compete with Amazon in the retail space. apple. apple music. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7

The iPad Should Be Free

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In a world where Apple not only sells their iPad (ranging from $400 - $900) and also controls the majority of the content that you can put on it from iTunes , why wouldn't they deploy a similar model to Amazon's in the hopes of owning the consumer by way of the hardware? It's amazing how divergent Apple and Amazon's business models are. Actually, it's not about Apple. Amazon has something very incredible that Apple doesn't even have: an advertising and media empire.

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How Will Project Glass Impact Marketers?

Geoff Livingston

Scheduled for release in 2014, Project Glass holds so much promise Apple and Microsoft have competing projects. Geekery Apple augmented reality google media Microsoft project glassI will be speaking at xPotomac this February 25.

How To Curtail Showrooming: Charge Admission

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Many retail pundits agree that physical stores need to offer more services and value if they are ever going to compete. Looking at platforms like the Genius Bar at Apple 's retail experience points to a retail environment where physical goods are sold alongside of services and more experiences. apple. apple store. What would you pay for an opportunity to browse a store?

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Is Google+ the Next Big Social Media Site for Business?

The Social Media Incubator

Shorter term, Microsoft (Office, Windows), Apple ( App store ), companies like YouSendIt , and cloud back-up/storage companies like Carbonite , DropBox , etc. Once that happens, and business people start to see how easy sharing files and calendars is, as well as learn about Google’s extensive list of business applications that compete with Salesforce CRM , etc.,

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Shocking Shopping Experiences At The Mall

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How can the stores and malls compete in a digital world, where the best prices are a search away and nearly all businesses are able to sell something to anyone, anywhere in the world? . An attempt to find an open device in the Apple store to fiddle with was futile. It wasn't just Apple. apple. apple store. We pulled into your typical American shopping mall this afternoon. It was shocking. My world is, obviously, different than the average consumer.

Are You Living In A (Filter) Bubble?

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And, it looks like Apple is about to announce their streaming audio service (based on some of the technology that they acquired when they bought the Beats brand last year). Not to be outdone, Spotify , could well be jumping the cue and launching a video streaming service to compete with iTunes. With 60 million users (15 million have upgraded to pay for the service), it's hard to see how Jay Z's Tidal or Apple's new Beats-based service can catch up. apple.

Counting Screens. Counting Dollars. Connecting Consumers.

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There is proof in this, if you look at the Google Glass program (regardless of how that eventually played out) or if you look at what's happening with the Apple Watch. One could argue that telling a compelling and unique story is much more complex in a world where content has been atomized, and is consumed by flick scrolling through a newsfeed, that forces brands to compete with much more compelling/personal content than a traditional TV sitcom. apple. apple watch.

Six Links Worthy Of Your Attention #274

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So, if you're trying to take part in the race towards autonomous vehicles, how does a company compete? Forget all of the major car companies that are eying this space, both Google and Apple are opening the coffers for this kind of talent. apple. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Apple is Creating a “Social Network” the Right Way

Stay N' Alive

Today Apple did one of the most powerful things they have done since the launch of the iPod. Today Apple launched, quite simply , a “Social Network for Music&#. Apple realizes the Social Graph is just a complement to something bigger.

Death Of The Teaser Campaign

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Trying to build buzz with a teaser campaign is just not a viable option anymore.unless you're Apple , or the new Batman movie or something that people are already fanatical about. Now, brands are competing for mindshare in so many different corners that it's very rare to hear about any teaser campaign that ran with truly effective results. Tags: apple.

The Era Of Exponential Marketing

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Let's not forget that Apple began taking pre-orders for the iPad in March 2010 (that wasn't all that long ago). The rumor mills are spinning with word that Apple is going to launch a 7-inch version of the iPad shortly as well (to compete with the others in terms of form factor and price). apple. Most everything we look at in the marketing realm is linear. We'll look at things like mobile adoption and it's always with a linear perspective.

Strategy: The Wind Book

Geoff Livingston

In the Wind Book, Musashi examines some of the competing samurai schools of his times, and the lessons one can draw from them. Apple is viewed as a company that doesn’t participate in the conversation, and is antisocial.

Android is Finally "Enough", but I Still Miss My iPhone

Stay N' Alive

The fact is, lack of consistent experience because Google doesn't own the experience, means they will likely never have a leg-up on the experience iOS gives users, considering Apple controls and owns the entire experience in their OS.

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Six Links Worthy Of Your Attention #137

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"I recently read someone say (can't remember who): ' Google is getting good at design faster than Apple is getting good at the Web.' apple. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

6 mobile app trends to watch in 2017

This means that small businesses can finally compete with larger companies that have already been in the mobile game for a while. 3 Smartphones, tablets, wearables (Apple Watch) and even Internet-enabled refrigerators all contribute to what is known as the Internet of Things (IoT).

Are Consumers Smart Enough For Smart TV?

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must become active media if they want to compete in a world of iPads and social media. Personal story #2: I finally bought Apple TV. Last weekend, I installed Apple TV. As simple as Apple TV was to set-up in relation to installing Windows back in the day, it's still a multi-step process that forced me to incur many moments of frustration and hurdles. apple. apple tv. Smart TV growth is about to explode.

Six Links Worthy Of Your Attention #122

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"Rumour has it that Amazon wants to buy the mobile chip maker Texas Instruments ; the chips already power the Kindle Fire tablet, and speculation is that Amazon wants to move into the mobile phone space, to compete not just against the iPad but also the iPhone. apple.

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4 Psychological Ideas for Creating a Stellar Content Strategy

Convince & Convert

When you believe a brand offers a great product line, you automatically expect them to be similarly competent in all their other pursuits. Image via Being a successful marketer is less about being lucky and more about understanding buyers’ psychology.

Smart Measurement For Creative People

Waxing UnLyrical

There are many competent, successful business owners who are afraid of numbers. Eliminate competing possibilities. Guest Post by Angie Picardo. Yet, numbers are what help you to understand the impact of different tactics. Image: Rich Bowen via Flickr, CC 2.0.

If You See a Problem, Fix It

Geoff Livingston

Using the Internet, companies like Netflix, Hulu, Apple (with AppleTV,) and Roku have handed it back to the cable companies. Now competitors like PayPal are offering competing solutions rather than lose market share. Image by Minnie Photography.

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5 Myths About Copywriters You Believe

Writtent Blog

In fact, today’s most effective content professionals use an average of 15 different tactics , and the least effective use 10 different competencies. You definitely hired a bad apple. Copywriters are seriously misunderstood.

5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

If they can’t find a product in-store, they can easily and quickly type, click, tap and purchase away on a number of competing online sites. Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization.

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Ever bought something from the Apple store, like an iPhone? Focus groups just can’t compete with situations like this. Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design.

How to Fix Your Social Media Marketing Strategy

Convince & Convert

Apple isn’t about technology—it’s about innovation. The mechanics of social force companies to compete for attention versus your customers’ friends and family members.

Give Your Content Marketing a Human Face

Waxing UnLyrical

A company immediately differentiates itself from the herd when it links its corporate brand with a human being: Apple and Steve Jobs; Virgin and Richard Branson; Facebook and Mark Zuckerberg. It competes and wins against the global advertising agencies with deep pockets.

3 Hidden Neuroscience Tricks Behind Instagram’s New Logo

Convince & Convert

Our world is full of things competing for our attention, yet our eyes can only focus on a relatively small area of our visual field at any time. Good examples of successful logos with high propositional density are the logos for the 2008 Obama presidential campaign and the Apple logo.

The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results

Buffer Social

Some examples are Apple Support and Medium Support on Twitter and Mari Smith and HubSpot on Facebook. This means that you don’t have to compete with everyone around the world to trend on your target audience’s feed.

Lawyers: The World Has Changed, So Have Your Buyers

Myrland Marketing

They are now competing with all kinds of other service providers. The iPhone is what it is because of the apps, which aren’t even made by Apple.” Professor David B.

Will Pinterest Go Public?

The Realtime Report

Yes, Pinterest’s recent success signals a new social giant throwing their hat into the ring when it comes to competing with the “big guns;” however, their IPO and its potential success should not be taken lightly. Apples and Oranges. is often like comparing apples and oranges.

How to Choose the Right Social Channels to Reach Your Customers

Convince & Convert

We intentionally did not add Coke (classic) or Pepsi, as Coca-Cola does not separate its massive corporate presence on social networks from its Coke product presence, so we would not be comparing apples to apples (or in this case bubbles to bubbles).

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

It won’t be possible for smaller companies to compete on broader topics (which are getting saturated anyhow), and so people will direct their focus towards narrower niches, personalised content, more targeted channels, where they’ll get lower volume but higher quality engagement.

Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications

Justin Levy

Where does fitness fit into the list of competing priorities? Steve Jobs made this the cornerstone of Apple for decades – the intersection of technology and the arts. Throughout life we have the opportunity to meet people who make you smarter by being around them.

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Smart Monetization for Publishers in a Facebook Instant Articles Era

SocialTimes Facebook

According to data from HubSpot ’s recent Digital Publishing Benchmarks Report , publishers are finding it increasingly challenging to compete with free content on the web; the report shows that a whopping 78.4 Facebook Instant Articles, Google Accelerated Mobile Pages, Apple’s News app, etc.–we

This Week in Social Media – 4/17/2013

Social Media Marketing

but here are 25 of Asia''s top photo apps that compete with Instagram. Facebook is talking to Apple about an iOS version of its Home software. A roundup of relevant links affecting our industry.

The Future of Local News WILL Disrupt Facebook

Stay N' Alive

People are replacing their TV watching habits with Youtube, and Hulu, Netflix, Xbox, and Apple TV. Now we find both print and video orgs, especially at the local level, competing against each other in a market where they previously did not compete.