No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success
Pixlee
APRIL 25, 2019
Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. Brands who make the news for their marketing at the festivals get that Millennials relate to this sort of experience, but for many brands, the value hasn’t extended past Coachella. When FOMO Died.
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